Leading the Digital Products team at Faysal Funds:• Managing the strategy & roadmap of +10 productverticals including Mobile App, Web Apps, Mini Apps,WhatsApp, CRM, ERPs, Payment Gateways.• Understanding key customer painpoints, andensuring the team has clear goals and objectives toenable making decisions quickly and effectively• Defining problems and conceptualizing solutions forimproving product performance• Instilling a test and learn mentality across the team &prioritizing epics using Impact vs Effort framework• Ensuring constant communication to maintain adisciplined, transparent, and timely process in crossfunctional collaboration• Identifying touchpoints for generating user analyticsMajor Recognitions:• December 2023 - Star Performer of theYear

Executed a Digital Transformation initiative for multiple digital touchpoints• Effectively managed the roadmap of +5 products with support from a Software Engineer, a Web Developer and external vendors• Led and tracked product phases from ideation & development to launch & growth• Streamlined & optimized operational processes and user journeys to enhance customer experience• Identified areas of improvement in UX through user feedback & friction• Articulated business requirements in a way clearly understandable for engineering teams and ensured functional specifications are aligned accordingly• Created wireframes and hi-fidelity prototypes• Created Test Cases & conducted UAT + Beta testing• Effectively managed outcomes of info-sec and regulatory compliance reviews• Aligned the GTM strategy with the business goalsMajor Recognitions:• Received a memento of appreciation in 2023 for Valuable Contribution in launching investment products on one of the top Mobile Wallets in Pakistan, helping increase the company’s investor base by 300% (and counting) in just four months without any marketing.

Undertook a product management role within three Departments: Product Development, Digital Transformation & Customer Experience• Researched and structured Specialized Products like Equity & Debt ETFs, Private Equity, Venture Capital, Hedge Funds, etc.• Formed strategies, innovative products and alliances targeted at improving financial inclusion• Significantly contributed to Digital Transformation projects which include Mobile App, Web Portal, Payment Gateways, etc.• Analyzed focal data points to improve customer experience and enhance an investor's journey• Optimized operational processes by drafting and implementing standard operating procedures and departmental policies• Identified, aligned, and created structures for Alternate Revenue Channels to expand reach and access new markets

Involved in product structuring and launch of the First Shariah-Compliant Exchange Traded Fund of Pakistan, which stood at PKR 45.86 million in AUMs as of May '21 and had the highest volume on an average daily basis in comparison to the conventional ETFs

A business venture I started which is focused on the recent trend of cycling; providing quality imported cycles & branded accessories for rent/sale along with personalized cycling lessons for beginners.In addition to this, we also organize rides for various Corporate, Educational & Welfare Institutions.https://www.facebook.com/rideculturekhi/

- Wrote articles with regards to Marketing, Human Resource Management, Strategic Management and Business Management.- Managed a team of writers under the umbrella of WAYS (Writers At Your Service)

Completed 8 weeks internship with the following responsibilities:- Researched on the PP & PE market in Pakistan and analyzed the import data of 2016.- Involved in the discount scheme offered by EPCL to its customers in May & June; included coordination with the Sales & Customer Management department. Was able to identify an error which resulted in a savings of PKR 8 Million for the company.- Analyzed customers on a tier basis, a month after announcement of anti-dumping on PVC resins, and projected July and 2017 2nd half sales.- Coordinated with the HR & Business Development department to submit the Customs General Order.

Completed 6 weeks internship with the following responsibilities:- Managed 3 projects related to fundraising and social awareness.- Made proposals, contacted potential sponsors and held corporate meetings for the projects.- Interacted with the special athletes to teach them something new every week.- Designed posters, standees and flyers for the final social awareness event.