- Experience in News/Media and Managing All SEO activities for user growth.- Worked with most reputed Editorial teams for deriving the Organic traffic.- Develop and implement a long-term strategy that will drive audience growth.- Solid grasp of SEO techniques

Responsible for the organic traffic of Livemint & Mint Lounge across India. These mainly involves the following:- Co-ordination with Tech Team, Editorial Team to develop SEO friendly content, design and development to create a powerful WEB, Mobile(WAP) and AMP presence.- Supporting Product and Technology Team to optimize the new and existing domains to drive best organic visibility and opportunities.- Roadmap planning and prioritization of SEO projects.- Keep an eye on websites SEO health check for proactive approach.- Find SEO gaps and converting them to potential projects.- Technical SEO audits on regular basis.- Ensure a better site architecture and internal linking strategy.- Bring in SEO automation projects that helps you scale.- Competitor analysis on regular basis for new learnings.

Working for “The Economic Times” website to attain top rankings on Google AMP (Accelerated Mobile Page, News and SERP, resulting in significant increase in Organic Traffic.Accountable for organic traffic of the website “The Economic Times” by working in close co-ordination with Editorial Team to develop SEO friendly content, design and development to create a powerful WEB & Mobile(WAP) presence.Supporting Product Team to optimize the new and existing category, drive best organic traffic and opportunities for India’s most prefer business website, The Economic Times(http://economictimes.indiatimes.com).Supporting the Product Team and Tech Team to get the tasks completed within a time bound manner with all technical deliverable of an SEO project

- Supporting Category, CAMs, Product Merchandising Team to optimize the new launched and exclusively products, brands, new category, offer pages and drive best organic traffic and opportunities.- Support the technical team with all technical deliverable of an SEO project.- Manage Seasonal Events pages which are deliver relatively short term spikes. Seasonal Events like EOSS (End of Season Sale), Diwali Shopping, DOD (Deal of the Day), Valentine’s Day & more.- Strong understanding of Google Analytics, Google Webmaster Tool, Rank Tracker Tool, CongnitiveSEO, Omniture to measure performance, Health of the website, Bugs, Source of Traffic and report regularly on SEO progress.- Working closely with tech team on mobile usability so as to rank better for mobile.- Develop and implement strategies for increasing site traffic through organic search listings.- Implementation of ON Page and OFF Page optimization, Keyword Research, Technical recommendations and Competitor Analysis.- SEO TOOLS :- -Rank Tracker -Omniture Analytics -Link Assitant -Cognitiveseo Tool -Google Analytics -Moz Tool -Google Webmaster Tool -Promoting Top Products, catalog pages & brands on Google SERP.