At Emirates Food Industries, leading the marketing initiatives for our brand Hayatna, focusing on aligning our brand with the UAE's Food Security Agenda. My role is instrumental in transforming Hayatna into a leading brand and the preferred choice among consumers for high-quality daily essentials.We have successfully introduced an innovative product range that caters to diverse consumer needs, including Organic Milk, Organic Juices, High Protein Milk, Lactose Free Milk, and a variety of… Show more At Emirates Food Industries, leading the marketing initiatives for our brand Hayatna, focusing on aligning our brand with the UAE's Food Security Agenda. My role is instrumental in transforming Hayatna into a leading brand and the preferred choice among consumers for high-quality daily essentials.We have successfully introduced an innovative product range that caters to diverse consumer needs, including Organic Milk, Organic Juices, High Protein Milk, Lactose Free Milk, and a variety of traditional and value-added dairy products such as Lassi, Chaas, Traditional Clay Pot Yoghurt, and Greek Yoghurt.Through strategic marketing and a deep understanding of consumer preferences, I am proud to contribute to Hayatna's mission of providing nutritious and high-quality food options to the market, fostering a healthier community and supporting the nation's food security vision. Show less

Part of FrieslandCampina's Academic Potential (Future Leaders) program, Middle East OPCO’s leadMilkubator – a lean product development program - while managing the biggest brand in evaporatedmilk & UHT category in region.- Complete ownership of Rainbow, Omela, Coast & Campina (Evaporated, UHT, Flavored Milk)marketing through execution of activities from start to end by working on both branddevelopment & building sides of marketing in line with brand propeller.-… Show more Part of FrieslandCampina's Academic Potential (Future Leaders) program, Middle East OPCO’s leadMilkubator – a lean product development program - while managing the biggest brand in evaporatedmilk & UHT category in region.- Complete ownership of Rainbow, Omela, Coast & Campina (Evaporated, UHT, Flavored Milk)marketing through execution of activities from start to end by working on both branddevelopment & building sides of marketing in line with brand propeller.- Responsible for brand’s Commercial Business Plan Development and Strategy in short & longterm.- Project lead for multiple critical Innovations/NPDs in pipeline for upcoming 12 quarters.- Work with multiple functions including R&D and Supply Chain to develop long term product,packaging and sourcing strategy in line with brand vision and category strategy.- Responsible for managing brand’s annual budget and ensuring best possible ROI across mediums.- Monitoring and analysis of sales volumes, market share, media & perception trends and competitor activity.- Managing Agency Relationships (media, creative, research) in a manner to provide cross functional leadership across key brand plan initiatives along with ensuring alignment of goals with key stakeholders. Show less

Developing annual / monthly plans for Trade Promotions in Key Accounts and traditional trade for increasing consumption demand, in consonance with the business and sales plan.