⚡ Mark Smith work email
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A digital marketing strategist, who can deliver a strategic plan with the tools to deliver high quality leads via social media, digital marketing, and mobile based technology. I also have the ability to lead the implementation of such strategy, providing oversight and instruction. Katana powers some of South Africa's major insurers with high quality leads/A beyond the box thinker meshing both social media and guerrilla campaign experience to deliver beyond the brief.An experienced team manager with good interpersonal skills developed from extensive exposure to large global brands. Strong business acumen developed in from working with the business on marketing initiatives and operational excellence projects. Wide diverse experience gained abroad from project based work in different sectors, Insurance, SAAS, IT, Media & Advertising and Pharmaceuticals.Specialties: Social Media, Digital Marketing, Email Marketing, Wordpress,Digital Strategy
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FounderGrey Wolf AgencyDurban, Kzn, Za -
Co-FounderKatana Jan 2020 - PresentDurban, Kwazulu-Natal, South AfricaKatana is a specialist lead generation agency for insurance companies or other B2C call center driven products. -
FounderRemote University Jan 2024 - PresentNottingham RoadRemote University is a work training programme teaching self motivated individuals how to work in a remote environment. We create individual training programmes customised to real world career paths such as software development and digital marketing, with certification from industry leaders such as Google, Microsoft and Amazon.
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Community VolunteerNami Futhi May 2022 - PresentSouth AfricaNami Futhi is a rural initiative to provide early childhood learning to communities in the KZN Midlands.
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CmoCats & Shepherd Oct 2015 - Jan 2020Durban Area, South AfricaFull stack online marketing experience with full responsibility to leverage the marketing mix for omni channel campaigns; focused on the performance of digital channels (including web, SEO/SEM, marketing databases, email, social media, display and PPC advertising campaigns) using data driven hypotheses to drive up conversion.Strategically delivered complex omnichannel marketing strategies for both demand generation and inbound marketing dependent on client use cases.Define and… Show more Full stack online marketing experience with full responsibility to leverage the marketing mix for omni channel campaigns; focused on the performance of digital channels (including web, SEO/SEM, marketing databases, email, social media, display and PPC advertising campaigns) using data driven hypotheses to drive up conversion.Strategically delivered complex omnichannel marketing strategies for both demand generation and inbound marketing dependent on client use cases.Define and analyze all aspects of the conversion funnel and identify critical leverage points to boost user acquisition leading to 592% increase in lead volume for inbound leads for telecom provider.Utilised ad testing hypothesis using up to 192 variations of adverts to find optimum mix for maximum conversion.Experience delivering (Marketing Qualified Leads) MQLs to an inbound sales team in a transactional environment, such as (but not limited to) in education, insurance, banking, property development; 6000 leads per month sourced via Facebook sales funnel,Multiple campaigns of up to 5 automated triggered messages as part of lead nurturing campaigns, using Drip, Mailchimp and Facebook Messenger.Lead analytics deep dive for client with over 1M page views per month, creating an attribution model and setting up goal tracking aligned to revenue.Experience creating campaigns that drive user acquisition, brand awareness and other time boxed result. Grew Jagermeister "Back the Artist" 120% year on Year.Development of a streamlined website development process focused on the goals of the website for the user, and subsequent performance optimization of load times and goal tracking .Have been responsible for recruitment, performance management, career development, appraisals and succession planning programs across the team;Ensure coherent technology strategy aligned to business goals including technology and vendor roadmaps Show less
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Director Of Digital MarketingSugar The Agency May 2012 - Sep 2015Durban Area, South AfricaStarted up own Durban-based digital agency, through partnering with a local traditional agency. Went on to become equity partner & director; exited on company purchaseResponsible for creating 360 strategies that incorporate web, mobile, social and local search;Building small websites using a WordPress backend, with responsive theme frameworks;Developing mobile applications from concept, to user experience to demo stage, and then outsourcing to India & Poland for… Show more Started up own Durban-based digital agency, through partnering with a local traditional agency. Went on to become equity partner & director; exited on company purchaseResponsible for creating 360 strategies that incorporate web, mobile, social and local search;Building small websites using a WordPress backend, with responsive theme frameworks;Developing mobile applications from concept, to user experience to demo stage, and then outsourcing to India & Poland for build;Jagermeister SA Promotion iPad Application with Stack Mob Backend; Discover Great Coffee iPhone/Android Application and,I was responsible for bringing in new business, and onboarding of clients in terms of SEO, social media and email. Clients include Jagermeister SA, Bidvest Insurance, Xpanda, and other local clients. Show less
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Director Of AwesomenessClark Kent May 2012 - Jan 2013DurbanDurban's newest digital agency, delivering results via the best online method for your business, be it web, social or mobile.and we wear funny specs. Golden.
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Digital Marketing ManagerThe Unlimited World Aug 2008 - Jun 2012The Unlimited is a lifestyle and insurance provider based in Hillcrest, with marketing activities through outbound call centers.• The Unlimited Rush: The creation of a social media campaign , including a Facebook page, www.facebook.com/theunlimitedrush with an online competition component.• The Unlimited Mobile: Conceptualization, Design of the user experience with social media interaction for mobile platform, Umobi. (Now closed)• Premier Direct: Development of a Facebook… Show more The Unlimited is a lifestyle and insurance provider based in Hillcrest, with marketing activities through outbound call centers.• The Unlimited Rush: The creation of a social media campaign , including a Facebook page, www.facebook.com/theunlimitedrush with an online competition component.• The Unlimited Mobile: Conceptualization, Design of the user experience with social media interaction for mobile platform, Umobi. (Now closed)• Premier Direct: Development of a Facebook mini-site for sub-brand Premier Direct• The Unlimited – Concept, wireframes and building of The Unlimited website with online sales capability. Consolidation of off-brand properties into one corporate website.• Responsible for the user experience, wire framing, build, and deployment of product based websites to support the sales channels.• Digital Marketing campaigns for (HR) recruitment across Facebook, Twitter, Google PPC, and Email Marketing.• Concept, development & execution of Digital Marketing o Email Newsletters, Customer engagement platforms, and pay per click (PPC) lead generation.o Facebook Advertisingo Online advertising with Media 24o USSD line set upo SMS marketing campaigns, both inbound and outboundo Page Optimization• Google Analytics into all websites, as well as ongoing site speed optimization• SEO (Search Engine Optimization) of all sites, and site content, allowing a top 3 Google ranking within 2 weeks.• PR – Online monitoring of brand mentions integrated with outreach programme.• Established The Unlimited as a supporter of Local Bloggers in Durban • Offline promotion with “A” list bloggerati for inbound lead generation for the call centers.• Speaking engagements with local networking groups Show less -
Marketing Operations Financial AnalystYahoo 2007 - 2008Yahoo is the major global Internet brand in terms of reach. Yahoo Europe manages reporting and marketing activities across the European region.Provision of financial data for the customization of lifetime value estimates for each of the Yahoo! Properties (Mail, Finance, Answers etc.) in Europe, working with the US Marketing Ops Finance team to ensure accuracy and bring financial expertise to the calculations of the ROI information.
⚡ Mark Smith Skills
Frequently Asked Questions about ⚡ Mark Smith
What company does ⚡ Mark Smith work for?
⚡ Mark Smith works for Grey Wolf Agency
What is ⚡ Mark Smith's role at the current company?
⚡ Mark Smith's current role is Founder.
What is ⚡ Mark Smith's email address?
⚡ Mark Smith's email address is ma****@****ail.com
What is ⚡ Mark Smith's direct phone number?
⚡ Mark Smith's direct phone number is +278289*****
What are some of ⚡ Mark Smith's interests?
⚡ Mark Smith has interest in Technology, Education, Fashion And Style, Entertainment, Economics, Health And Wellness, Sports, Music, Business, Books.
What skills is ⚡ Mark Smith known for?
⚡ Mark Smith has skills like Digital Strategy, Digital Marketing, Email Marketing, Social Media, Wordpress, Mobile Marketing, Ppc, Online Advertising, Seo, Integrated Marketing, Web Analytics, Digital Media.
Who are ⚡ Mark Smith's colleagues?
⚡ Mark Smith's colleagues are Andrew Drake.
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1bdo.co.za
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Mark Smith
Somerset West -
1truworths.co.za
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