⚡ Mark Smith Email & Phone Number

Durban, Kzn, Za

Durban, Kwazulu-Natal, South Africa

Katana is a specialist lead generation agency for insurance companies or other B2C call center driven products.

Nottingham Road

Remote University is a work training programme teaching self motivated individuals how to work in a remote environment. We create individual training programmes customised to real world career paths such as software development and digital marketing, with certification from industry leaders such as Google, Microsoft and Amazon.

South Africa

Nami Futhi is a rural initiative to provide early childhood learning to communities in the KZN Midlands.

Durban Area, South Africa

Full stack online marketing experience with full responsibility to leverage the marketing mix for omni channel campaigns; focused on the performance of digital channels (including web, SEO/SEM, marketing databases, email, social media, display and PPC advertising campaigns) using data driven hypotheses to drive up conversion.Strategically delivered complex omnichannel marketing strategies for both demand generation and inbound marketing dependent on client use cases.Define and… Show more Full stack online marketing experience with full responsibility to leverage the marketing mix for omni channel campaigns; focused on the performance of digital channels (including web, SEO/SEM, marketing databases, email, social media, display and PPC advertising campaigns) using data driven hypotheses to drive up conversion.Strategically delivered complex omnichannel marketing strategies for both demand generation and inbound marketing dependent on client use cases.Define and analyze all aspects of the conversion funnel and identify critical leverage points to boost user acquisition leading to 592% increase in lead volume for inbound leads for telecom provider.Utilised ad testing hypothesis using up to 192 variations of adverts to find optimum mix for maximum conversion.Experience delivering (Marketing Qualified Leads) MQLs to an inbound sales team in a transactional environment, such as (but not limited to) in education, insurance, banking, property development; 6000 leads per month sourced via Facebook sales funnel,Multiple campaigns of up to 5 automated triggered messages as part of lead nurturing campaigns, using Drip, Mailchimp and Facebook Messenger.Lead analytics deep dive for client with over 1M page views per month, creating an attribution model and setting up goal tracking aligned to revenue.Experience creating campaigns that drive user acquisition, brand awareness and other time boxed result. Grew Jagermeister "Back the Artist" 120% year on Year.Development of a streamlined website development process focused on the goals of the website for the user, and subsequent performance optimization of load times and goal tracking .Have been responsible for recruitment, performance management, career development, appraisals and succession planning programs across the team;Ensure coherent technology strategy aligned to business goals including technology and vendor roadmaps Show less

Durban Area, South Africa

Started up own Durban­-based digital agency, through partnering with a local traditional agency. Went on to become equity partner & director; exited on company purchaseResponsible for creating 360 strategies that incorporate web, mobile, social and local search;Building small websites using a WordPress backend, with responsive theme frameworks;Developing mobile applications from concept, to user experience to demo stage, and then outsourcing to India & Poland for… Show more Started up own Durban­-based digital agency, through partnering with a local traditional agency. Went on to become equity partner & director; exited on company purchaseResponsible for creating 360 strategies that incorporate web, mobile, social and local search;Building small websites using a WordPress backend, with responsive theme frameworks;Developing mobile applications from concept, to user experience to demo stage, and then outsourcing to India & Poland for build;Jagermeister SA Promotion iPad Application with Stack Mob Backend; Discover Great Coffee iPhone/Android Application and,I was responsible for bringing in new business, and onboarding of clients in terms of SEO, social media and email. Clients include Jagermeister SA, Bidvest Insurance, Xpanda, and other local clients. Show less

Durban

Durban's newest digital agency, delivering results via the best online method for your business, be it web, social or mobile.and we wear funny specs. Golden.

The Unlimited is a lifestyle and insurance provider based in Hillcrest, with marketing activities through outbound call centers.• The Unlimited Rush: The creation of a social media campaign , including a Facebook page, www.facebook.com/theunlimitedrush with an online competition component.• The Unlimited Mobile: Conceptualization, Design of the user experience with social media interaction for mobile platform, Umobi. (Now closed)• Premier Direct: Development of a Facebook… Show more The Unlimited is a lifestyle and insurance provider based in Hillcrest, with marketing activities through outbound call centers.• The Unlimited Rush: The creation of a social media campaign , including a Facebook page, www.facebook.com/theunlimitedrush with an online competition component.• The Unlimited Mobile: Conceptualization, Design of the user experience with social media interaction for mobile platform, Umobi. (Now closed)• Premier Direct: Development of a Facebook mini-site for sub-brand Premier Direct• The Unlimited – Concept, wireframes and building of The Unlimited website with online sales capability. Consolidation of off-brand properties into one corporate website.• Responsible for the user experience, wire framing, build, and deployment of product based websites to support the sales channels.• Digital Marketing campaigns for (HR) recruitment across Facebook, Twitter, Google PPC, and Email Marketing.• Concept, development & execution of Digital Marketing o Email Newsletters, Customer engagement platforms, and pay per click (PPC) lead generation.o Facebook Advertisingo Online advertising with Media 24o USSD line set upo SMS marketing campaigns, both inbound and outboundo Page Optimization• Google Analytics into all websites, as well as ongoing site speed optimization• SEO (Search Engine Optimization) of all sites, and site content, allowing a top 3 Google ranking within 2 weeks.• PR – Online monitoring of brand mentions integrated with outreach programme.• Established The Unlimited as a supporter of Local Bloggers in Durban • Offline promotion with “A” list bloggerati for inbound lead generation for the call centers.• Speaking engagements with local networking groups Show less

Yahoo is the major global Internet brand in terms of reach. Yahoo Europe manages reporting and marketing activities across the European region.Provision of financial data for the customization of lifetime value estimates for each of the Yahoo! Properties (Mail, Finance, Answers etc.) in Europe, working with the US Marketing Ops Finance team to ensure accuracy and bring financial expertise to the calculations of the ROI information.