Muhammad Haris Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Mississauga, Ontario, Canada

Mississauga, Ontario, Canada

• Headed a business unit (biologics) spanning 14 brands worth $130M USD and 80% of the overall business as the direct report to the Director of Marketing. Developed and managed a yearly budget of $14.3M USD, ensuring.
• Transformed product and sales reporting to a micro level to gauge individual rep performance in each region and identified growth opportunities, including market segmentation and penetration, to enhance revenue from.
• Persuaded senior management to implement International Marketing Statistics (IMS) tools and negotiated a software deal, replacing an antiquated paper analysis method with digital to slash competitor analysis time from.
• Strategized and implemented the brand strategy plan and evaluated plans for each product group monthly to ensure alignment with budgets, achieving 100% of targets for 2020 and 2021.
• Managed, coached, and directed a team of 3 Group Product Managers, 5 Product Managers, and 200 Sales staff in the delivery of the business brand, operational, and campaign plans.
• Analyzed the market and engaged with product owners to predict product success and devise launch plans (including pricing, promotion and execution) for 7 new products, adding $10M USD in revenue.

• Managed IVF-C, IVF-M (No. 1 Human Chorionic Gonadotropin and Menotropin in Pakistan).
• Developed annual marketing plan by coordinating input from all parties involved to get a clear annual objective, and communication plan achieving an overall 11% improvement in Market share.
• Guided sales team with the necessary market trend, competitor behaviors, and customer needs maximizing business opportunities by 60%.
• Designed and delivered Sales presentations to the sales staff.
• Supervised and reported progress against the set objectives including but not limited to Sales reports, Budget vs Expense reports, and P&L reports.
• Developed and maintained a strong cross-functional partnership with key functional areas such as the sales team, compliance, and legal and regulatory departments to ensure alignment on brand positioning and strategy.

• Designed patient-focused campaigns, HCP materials, peer-to-peer education, congress, and convention support.
• Created, led, and executed marketing and campaign plans.
• Had complete responsibility for sales, Market Share Growth, Prescription share, and each field member’s performance.
• Engaged HCP & Patients in Education programs and created a strong Key opinion leader (KOL) network.
• Revamped and implemented training programs for the sales team resulting in 55% enhanced productivity

• Facilitated ideas and customer-centric messages for marketing campaigns.
• worked closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
• Compiled and analyzed Sales reports for submission to product managers
• Performed Customer and sales rep performance analysis for the product managers.

Social Media And Web Marketing, Digital Communication And Media/Multimedia

Pharm-D, Pharmacy, Cgpr 3.59