• Headed a business unit (biologics) spanning 14 brands worth $130M USD and 80% of the overall business as the direct report to the Director of Marketing. Developed and managed a yearly budget of $14.3M USD, ensuring 100% efficient budget utilization.• Transformed product and sales reporting to a micro level to gauge individual rep performance in each region and identified growth opportunities, including market segmentation and penetration, to enhance revenue from $100M USD to $130M in 2 years.• Persuaded senior management to implement International Marketing Statistics (IMS) tools and negotiated a software deal, replacing an antiquated paper analysis method with digital to slash competitor analysis time from ~2 hours to 15-20 minutes.• Strategized and implemented the brand strategy plan and evaluated plans for each product group monthly to ensure alignment with budgets, achieving 100% of targets for 2020 and 2021.• Managed, coached, and directed a team of 3 Group Product Managers, 5 Product Managers, and 200 Sales staff in the delivery of the business brand, operational, and campaign plans.• Analyzed the market and engaged with product owners to predict product success and devise launch plans (including pricing, promotion and execution) for 7 new products, adding $10M USD in revenue.

• Managed IVF-C, IVF-M (No. 1 Human Chorionic Gonadotropin and Menotropin in Pakistan).• Developed annual marketing plan by coordinating input from all parties involved to get a clear annual objective, and communication plan achieving an overall 11% improvement in Market share.• Guided sales team with the necessary market trend, competitor behaviors, and customer needs maximizing business opportunities by 60%.• Designed and delivered Sales presentations to the sales staff.• Supervised and reported progress against the set objectives including but not limited to Sales reports, Budget vs Expense reports, and P&L reports.• Developed and maintained a strong cross-functional partnership with key functional areas such as the sales team, compliance, and legal and regulatory departments to ensure alignment on brand positioning and strategy.• Monitored market intelligence through customer visits and market research to help refine marketing strategies and messaging.

• Designed patient-focused campaigns, HCP materials, peer-to-peer education, congress, and convention support.• Created, led, and executed marketing and campaign plans.• Had complete responsibility for sales, Market Share Growth, Prescription share, and each field member’s performance.• Engaged HCP & Patients in Education programs and created a strong Key opinion leader (KOL) network.• Revamped and implemented training programs for the sales team resulting in 55% enhanced productivity

• Facilitated ideas and customer-centric messages for marketing campaigns.• worked closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.• Compiled and analyzed Sales reports for submission to product managers• Performed Customer and sales rep performance analysis for the product managers.