Ian Wright Email & Phone Number

San Diego, Ca, Us

La Jolla, Calfornia

San Diego, California

San Diego, California

In my most recent role, I conceptualized, executed, and evaluated multi-platform integrated marketing/communications strategies for departments essential to the law school’s successful attraction of applicants and attendees.CAMPAIGN | Differentiated California Western from competitors by promotion of student programs, faculty expertise, and alumni successes—demonstrating ability to prioritize strategic institutional objectives, address market characteristics, and implement correctly nuanced best practices.ANALYSIS | Established engagement metrics to evaluate multi-channel (web, social, email) campaign effectiveness and resultant goal conversion, ultimately informing operational decisions and initiatives.BRAND | Wrote, edited, and proofed content for B2C email campaigns, social media ads/posts, and authored website content to ensure consistency with brand guidelines and adherence to AP Style—while maintaining an institutional Editorial Standards Guide for constituents.WEB | Served as primary point of contact on web services team, provided timely approvals of website updates, and appropriate SEO optimization—maintaining systemwide administrative credentials and providing employee training for CMS users.MEDIA | Coordinated timely local and national media interviews with faculty experts and wrote and distributed press releases to targeted digital and traditional media outlets.

Greater San Diego Area

Upon promotion to this position, I liaised with C-suite leadership and departmental partners to create long- and short-term content marketing strategies in support of sponsored and organic digital/print initiatives.STRATEGY | Diagnosed business needs by identifying untapped opportunities, evaluating current client-side problems, and analyzing user requirements.CREATIVE | Inventoried resultant content needs and proposed underlying strategic thinking alongside innovative copy/design concepts.UX/UI | Based on evaluation of target audiences’ on-site behavior, developed functional design wireframes in concert with explanatory content strategy communications to demonstrate ideation of an optimized user-centered experience and goal-conversion tactics.MANAGEMENT | Supervised portfolio of vendors and creative freelance talent to develop and maintain fresh authored content for website, social media channels, and traditional earned media.

Greater San Diego Area

In this role, I conceptualized and executed strategic content creation and dissemination to target audiences across digital and print platforms, including the law school's website, social media outlets, alumni magazine, and collateral material.ENGAGEMENT | Increased presence on social media by developing and advocating for a systemwide tactical plan to describe best practices for all new media outlets, while ensuring brand consistency in tone, quality, and graphic standards.COLLABORATION | Worked with senior staff to identify internal and external social media promotional opportunities while defining and executing appropriate strategies to support them.REPUTATION | In concert with faculty, administration, and alumni/student organizations, worked to generate positive mentions in the news media and legal community by writing feature stories and press releases.VOICE | Oversaw all official social media channels, providing art/strategy direction to ensure consistent brand voice and appearance across outlets—while liaising with department managers to share relevant content and coordinate campaigns that meet institutional marketing goals.PRODUCTION | Coordinated timely deployment of print and online ads, direct-to-consumer collateral material, and other printed and digital pieces with creative partners and freelance vendors.GOVERNANCE | Supervised website content creation and maintenance on the Web Advisory Committee.

Greater San Diego Area

To satisfy my omnipresent creative itch, I consulted PR agencies and direct clients to conceptualize and draft effective media messaging, news releases, and press advisories for high-profile clients in San Diego’s hospitality industry.BRAND | Overhauled all press kit materials for renowned restaurateur group CH Projects (Born & Raised, Underbelly, Ironside Fish & Oyster), resulting in a Food and Wine magazine selection as one of the "50 Best Restaurants in America."PARTNERS | H2 Public Relations, The Newport Beach Film Festival, J Public Relations, Modern Luxury Magazine, DiscoverSD, and Quartararo & Associates. A portfolio of writing samples is available on request.

Carmel, California

In a brief Northern California stint, I directed a complete renovation of all internal and external communications on this 300-member, 20,000-acre private residential and recreational community.COMMS | Conceptualized, designed, and managed weekly and quarterly web-based newsletters for internal and targeted external audiences, while diligently managing contribution deadlines for more than 15 department heads.EXPERT | Served as sole liaison to vendor public relations agency, strategically tailoring media outreach that garnered features in national publications including Travel + Leisure, Golf Digest, and Golf World magazines.

Greater San Diego Area

Here, I developed and implemented marketing projects and collateral material in accordance with Scripps Clinic's departmental and public strategies, which included content creation, production management, and editorial duties.MEDIA | Oversaw traditional and new media relations for Scripps Clinic and Green Hospital, resulting in increased national brand awareness—highlighted by placements on ESPN and The Discovery Channel; and in Men's Health and Shape magazines—that generated $20 million in advertising equivalency during FY 2009.EDITORIAL | Founding member of the Scripps Health Editorial Board, designed to uphold the consistent appearance, quality, and brand voice of all print and digital content—enforcing current standards and executing company-wide adaptations.

Greater San Diego Area

Successfully managed and expanded a biotechnology sales territory by 15% to more than $1 million throughout 17 states via the design and implementation of creative sales / marketing presentations and strategies.