Ina Ivekovic Tamhina Email & Phone Number

Zagreb, Hr

Croatia

Zagreb, Croatia

Business ConsultingBuilding Future Brands and Innovating Brands for the Future of your businessInnovation, Brand Building, Agile Transformation, Consumer Centricity, Design Thinking, Education

Croatia

Project management, design thinking, agile transformation

Zagreb, Croatia

Led agile transformation, managed business and marketing strategy, main projects in governance: sustainability, IQOS Illuma, VEEV, processes mapping and efficiency etc.-consumer experience expert -design thinking pioneer

Zagreb

Agile Transformation, lead Fast Forward-customer-centric framework & way of working based on Design Thinking, Agile & Lean principles. Manages Project Management Office and leads internal transformation to Project Based Organization.

Zagreb, Croatia

Brand building, launching innovation IQOS, marketing strategy for Austria, Croatia and SloveniaProject Team Member of multi-market project for plain packaging (UK, Scandinavia, France, Hungary & Slovenia)

Ljubljana, Slovenia

Skopje, Macedonia

Manage newly established Joint Venture between Philip Morris International and Tutunski Kombinat Prilep (local tobacco industry, 2nd player in Macedonian market), managing start-up of the company, portfolio alignment and optimization, people hiring and development. Setting up international standards for commercial organization. Lead and establish long term strategy for commercial plan for the joint venture with major focus on portfolio optimization, innovation and consumer centric holistic approach in commercialization and deployment. Secure smooth transition in consumer acceptance of new products by closely monitoring consumer needs and insights. Develop partnership with trade to create support and advocacy in order to create synergy effects (B2B2C). Build PMI performance culture, processes and structure in a young affiliate set-up and define new commercial organization model to empower market business autonomy.

Establish strategic multi brand 360 holistic approach and portfolio plan including PMI trade and consumer intelligence tools and worldwide best practices in the commercial area .The Consumer Centric Activation Model entails the following principles: Definition of Business Problem and Target Audience’s sphere of interests;Development of Relevant brand content to target audience interested in communication with the company/about the brand(s); Longer and more effective Multi Brand Support in an expanded Touch point universe and Creating new organizational model of the business across the markets.

Develop the strategic long term growth of PM's premium segment share across Central Europe South markets with identifying adult smokers needs, insights, market opportunities within regulatory envirement and competitive landscape; putting in place annual portfolio brand building plan aligned to long-term strategic vision; building local market organizational capability to strategically plan and execute the brand plans; aligning regional porfolio strategy to ensure consistancy in the approaches behind each of the brands in the premium porfolio.

Lead the integration of adult smoker needs and insights into the overall consumer-centric organization and portfolio strategy; project manages the commercialization of initiatives to market; and defines the measurement scope of action plans to business objectives; and ensures the annual marketing plan is delivered on-budget and in line with deliverables timing.

- Responsible for CES markets – Slovenia, Croatia, Bosnia& Herzegovina, Macedonia, Kosovo, Albania- Development of strategies – based on existing strategies, market research analysis and current market trends develop long term strategies and tactical plans for all areas of product development, brand management, marketing communication mix in order to prepare base for marketing brand plans for all brands in CES region (Marlboro, Philip Morris, L&M, Bond Street, Parliament, Eve, and Muratti Ambassador Etc.)- New product development - Evaluate consumer needs based on existing strategies and market research analyses and initiate and control new product developments, coordination and evaluation of all product launches in Region between the Markets and production Cluster for CEE- of several SKUs in region

- Cedevita Go! Project Manager-Development, feasibility studies, strategic marketing, strategic analyses, brand management, presentations to the Board- Negotiations and coordination of strategic partners - Organization and control of ATL & BLT activities and PR activities for all brands and new projects for SEE markets and Russia

- Konzum Plus Card - Project Manager- Public Relations, press releases, press clipping, organization of press conferences- Crisis management- WEB sites development- Event organization, sponsorships

Ph. D., Edamba

Finalizing doctoral dissertation

Analytics Acumen, Data Measuring, Interpretetion And Communication Data, Kpis

Certificate, Public Relation

Master, Marketing

Master Of Business Administration - Mba

B.Sc., Economics - Marketing

High School, Mathematics

Education record