Design Director Knitwear
CurrentInitiate and execute departmental seasonal strategy. Build updated core & novelty knitwear collection in collaboration with executive leadership, merchants and production teams.Lead yearly strategic product testing to read, react and build Fall assortment to strategize bestsellers. Expert at connecting rising global market trends with customer needs, coupled with ability to reinterpret within any price point to drive profitability and growth.Knitwear category consistently outperformed Women’s total business by 5% in 2021 and 2022. In August 2024 Women’s sweater tops outperformed all categories at +90% in stores vs. August 2023.Created and launched new categories: Cardigan Top, Knitwear Dresses, Jackets, and Bottoms. Sweater dresses grew to be 25% of total dress assortment, consistently landing in top 5 styles within dress category. Cardigan Top is a consistent bestseller with multiple iterations offered on e-com and at retail.Unlocked year-round sweater business by expanding Spring/Summer product, Spring became 34% of yearly volume.