Client - Pro – Art Dental Lab May 2024 – Present Lead the design, development, and implementation of comprehensive customer journeys using Salesforce Account Engagement and other platforms, focusing on audience segmentation, email template creation, data hygiene, and real-time customer data integration to enhance customer behavior analysis and engagement.• Designed and Implemented Engagement Journeys: Created detailed engagement studio journeys using Salesforce for digital dentistry campaigns, targeting dental professionals and clients with tailored content.• Email Campaign Management: Developed and managed email templates and automated campaigns, including follow-ups, educational content, personalized recommendations, and exclusive offers to enhance customer engagement and retention.• Performance Monitoring: Utilized Salesforce analytics to track campaign performance, adjust lead scores, and optimize engagement strategies based on data-driven insights.•Continuous feedback loopClient – Scotiabank November 2023 – April 2024 Project: Real-Time Customer Engagement • Architected and implemented Adobe’s Real-Time Customer Data Platform (RT-CDP) to create detailed customer profiles and segments for targeted marketing campaigns.• Developed and managed the tagging architecture using Web SDK, ensuring accurate data collection and analytics.• Trained and coached internal teams to leverage new functional tools and maximize the use of the RT-CDP.• Managed and optimized data transfers between Adobe Experience Platform and source destination systems, ensuring data integrity and performance.• Journey Optimization: Led the design, development, and implementation of customer journeys using Adobe Journey Optimizer (AJO), enhancing engagement and satisfaction.

Project: Audience and Personalization Analytics for a Global Retailer Using Adobe• Audience Segmentation and Personalization: Partnered with marketing and IT teams to implement advanced audience segmentation and personalized marketing strategies using the Adobe Experience Platform (AEP).• Technology Integration and Data Management: Defined and executed technology solutions for seamless data integration, leveraging Adobe Analytics and Adobe Launch to ensure accurate data collection and comprehensive audience insights.• Personalized Campaign Execution: Designed and launched personalized marketing campaigns across multiple channels with Adobe Journey Optimizer, enhancing customer engagement and driving higher conversion rates.• Performance Optimization and Analytics: Conducted A/B and multivariate testing leveraging Adobe Target to refine campaign performance. Utilized Adobe Analytics and Power BI for real-time data visualization and performance monitoring, providing actionable insights for continuous improvement.• Leveraged SQL for Analysis: Used SQL to extrapolate data through Amazon Redshift for in-depth analysis and reporting, enabling detailed insights into campaign performance and customer behavior.

Project: Email Marketing and Analytics Optimization for Myntra• Developed and executed effective email marketing strategies, resulting in significant customer acquisition, retention, and revenue growth. Achieved a 20% increase in revenue and a 30% improvement in customer retention rate.• Managed customer lifecycle campaigns using Salesforce Marketing Cloud, implementing segmentation strategies that enhanced the customer experience and led to a 15% increase in return visits to the site.• Utilized Salesforce for customer data management and automation of personalized email journeys using Interaction Studio.• Created visually appealing and responsive email templates using HTML, CSS, and JavaScript, resulting in an enhanced user experience and increased engagement.• Created SQL queries to retrieve prospect/customer profile information for segmentation purposes.• Collaborated with cross-functional teams including marketing, product, and analytics to build and execute campaigns across various email touchpoints, ensuring alignment and maximizing campaign effectiveness.• Monitored campaign performance using analytics tools, such as Salesforce Reporting and Power BI, to identify trends and make data-driven decisions for continuous improvement. Built C-level visualizations in Power BI for better data trend analysis.• Leveraged email marketing automation platforms, including Marketing Engagement (Pardot), to streamline workflows and optimize campaign effectiveness.• Analyzed campaign data to evaluate return on investment, attributing revenue and conversions to specific campaigns or segments.• Utilized UTM parameters and Adobe Analytics to effectively track key metrics and measure campaign performance.• Led cross-functional Agile teams, fostering communication and coordination between marketing, product, and analytics to ensure seamless campaign delivery and continuous improvement.

Projects– Honda Siel Cars India Ltd, Rajasthan, India Project Value - $33.5 millionO.P Jindal Law School, Haryana, India Project Value - $27.3 Million• Estimation of material & expenses related to the project.• Developing successful relationships with clients, consultants, architects, sub-contractors, and other project stakeholders.• Document the project details regarding payment details.• Supervise Construction Crews.• Take part in daily meetings with Contractors and Project Managers to review the tasks and work done. • Attend weekly and monthly meetings regarding the development of the project and give timelines accordingly.• To raise RFIs (Request to Information) to the client and design team for daily site issues.• Prepare Vendor bills and ensure the processing of the same through the billing department.