Indira Martinez Email & Phone Number

Toronto, Ontario, Canada

- Research, collect, and curate data on multicultural audiences from diverse sources, including market research reports (e.g., Euromonitor), public datasets (e.g., Statistic Canada), and databases (e.g., Vividata) to support strategic decision-making processes-Analyze demographics and behavioral data to identify valuable insights and assist the media and creative teams with developing tactics for new campaign proposals. Clients include TD, Metrolinx, P&G, BC Dairy, Danone, Visa, Real Canadian Super Store

Toronto, Ontario, Canada

Mississauga, Ontario, Canada

- Searched and gathered online information relevant to the target audience used for curated content- Organized, scheduled, and published curated posts on Facebook, Twitter, and LinkedIn

Toronto, Ontario, Canada

- Tracked sales and inputted data into a daily record in Excel sheets for periodic income reports.- Assisted customers/day via inquires by phone, email, and in-person, assessing their travel needs.- Reconciled account receivable with invoices meticulously avoiding 100% of discrepancies and reducing overdue payments by 40%.

Toronto, Ontario, Canada

- Created weekly work schedules for employees based on work requests from companies and contacted employees for their weekly work schedules ensuring proper attendance.

Toronto, Ontario, Canada

- Handled travel agents’ inquiries via phone and successfully operated Transat reservation system TTS to provide travel information and quotes to generate new bookings.

Tegucigalpa, Francisco Morazán, Honduras

Media planner and buyer for Nestle-Honduras brands, including Maggi, Nido, Anchor, Nescafé. I was responsible for researching media alternatives, evaluating suppliers’ proposals, and identifying suitable options that accommodate client needs. -Analyzed and negotiated prices and rates with different media vendors obtaining bonuses and discounts on client purchases which reflected 30 - 40% in savings.- Created TV, radio, print, OOH media plans.Communicated with the coordinator of Nestlé media planning and buying in the Central America region regarding tactical aspects of Nestlé media plans. Facilitated information and promptly addressed any inquiries or questions-Collected and analyzed supportive data to develop media strategies and tactics recommendations for Nestlé-Honduras media plans-Prepared and managed contracts/media orders and any revisions with vendors in the media plan, ensuring accuracy of deal details and approved budgets-Retrieved advertising activity data from monitoring software to ensure purchased media appeared as planned-Generated end-of-month billing reports for clients, solved discrepancies, and achieved accurate media buy reconciliation in a timely manner- Created periodical competitive reports/presentations by processing and analyzing large datasets using Pivot Tables that helped the media team and client to identify media competitive activities

Tegucigalpa, Francisco Morazán, Honduras

- Assisted the senior account executive in handling client work requests and directed them to the respective departments efficiently. - Prepared monthly competition reports for clients and executives utilizing PowerPoint presentations that helped to analyze and create new strategies.

Postgraduate Certificate - Digital Media Marketing, Business

Relevant Courses: Social Media Marketing, Mobile Marketing, Search Marketing, Content Marketing, Owned Media Marketing, Paid Media.

Postgraduate Certificate - Advertising Media Management, Business

Dean's Honours List Winter 2021 recipient. 4.0 GPA Relevant Courses: Media Management Planning, Costing and Buying: Traditional Media.

Web Programming & Development Recognition Of Achievement

Diploma, Tourism And Travel Services Management

Bachelor'S Degree, Marketing