Managed all ethnic advertising campaigns for Bell Mobility, Virgin Mobile and Lucky Mobile, including briefing of campaigns, management of creative and media process. Oversaw event marketing execution, brand consistency and reporting on ad performance and event marketing outcomes. Co-ordinated cross-functionally with other teams in charge of marketing, hardware, web and legal to ensure the accuracy and effectives of each campaign. Plus managed the day-to-day relationship with AOR to ensure that every campaign was produced and executed on-time, on-budget and at top-notch quality to meet brand standards.Demonstrated knowledge of cultural sensitivities, multicultural holidays and events, and best practices for reaching a variety of ethnic audiences. Also be a champion for ethnic advertising at Bell to educate other's about the business benefits of Bell activities, new opportunities and new audiences in different markets across Canada, and the unique behaviors and needs of the new Canadians.

Served as a primary day-to-day contact and trusted advisor for clients. Developed brand and messaging platforms and built effective programs for launching and supporting brands using fully-integrated programs. Also developed and oversaw account and creative teams' performance, ensuring that a high quality of work and efficient processes were in place, and client requests were handled in a timely fashion. Managed project budget, media spending, client and vendor billing. Cultivated, structured and nurtured "key accounts" for long-term strategies partnerships. Key accounts - Clorox, Brita, Burt's Bees, Disney On Ice, Royal Winter Fair, Mount Pleasant Group, Hong Kong Economic & Trade Office

Provided leadership, direction and executional support to the day-to-day and long term operation of Scotiabank's multicultural marketing business. Developed creative briefs and responsible for briefing internal team and vendors, ensuring programs were executed on time, on budget and within client' brand. Also generated new opportunities for client, or further the communications goals of client.

Led the account management team of four to bring client campaigns to life, from concept through to activation and post-mortem wrap-up, reconciliation and archiving. Also assisted client in solving marketing problems, ensured that the advertisements and campaigns were on time, on budget and meet the established requirements. Key clients included Loblaw, CIBC, TELUS, and Canadian Tire. Liaised with production house on broadcast projects and monitored scheduling and logistics. Regularly reviewed and shared competitors’ information with client, provided insight for improving the preferred marketing strategy to support the fast-changed environment. Responsible for soliciting sponsorship opportunities for client and managed event scheduling and activation.