Lead and guide red.'s vision, mission, and overall direction. I oversee talent management, concept creation, and community events, ensuring that red. promotes authentic storytelling and empowering talent.

PR responsible for clients such as BIMBA Y LOLA, Bumble, BY1OAK, Claes Iversen, Gucci Beauty, Hul le Kes, HUMANOID, IL MAKIAGE, Marcolin (Tom Ford Eyewear, Tod's Eyewear, Web Eyewear), Maria Nila, Old Habits Die Hard and Vans

Moon Feels was born out of the urge to share spiritual inspiration with others in a society where personal growth is mainly measured by physical appearance and financial success. Due to the tempo and expectations of Western society, people are looking for a way out of this highly shallow society, now more than ever.We want to explore the world of spirituality in a modern and sincere way. A strong sense of self is about feeling confident inside and out, and that’s where Moon Feels comes in. We are an online store for the curious spiritualist in a digital world.

Photography, production, branding, production design, art direction, styling.