Ineke Van Putte Email & Phone Number

Zurich, Switzerland

Zürich, Zwitserland

Breda, Noord-Brabant, Nederland

In this commercial analytical role I work together with our key account managers, brand managers and with our customers, both within retail and out of home. Responsible for all Lekker Fris distribution brands such as Capri Sun, Bundaberg, AriZona, Schweppes, Evian, Bang, Oasis.My tasks include:- Purchase and management of sales data (Circana)- Data analysis from IRI, Sligro Insights, Power BI, GFK, etc.- Translating data and insights into advice on distribution, assortment, promotions, visibility and shopper activations.- Building trade presentations / category visions- Analyzes and reports to brand owners- Create and give presentations to brand owners and customers (e.g. Albert Heijn, Jumbo, Sligro).- Organise Inspiration sessions with our brand owners and customers to tell them everything about the trends and developments within the Soft Drinks Category

Rotterdam, Zuid-Holland, Nederland

As a Marketing Data Specialist in the Marketing Personalization team, I set-up, developed, automated and improved trigger-based, personalized email and app-push campaign flows. I created various algorithms to automatically target customers based on their interaction with Coolblue. The main focus was on the e-mail & app push channel, however I also build and implemented logic to personalize the Coolblue Webpage and display marketing.Besides that, I built, extended and maintained the customer information datasets (CDP). In addition to to building these personalizations I created the teams roadmap from Q2-2021 onwards. This included gathering management requirements and input from the team. I refined all ideas into achievable projects and presented a roadmap with a timeline and impact estimation to management.Furthermore, I trained junior colleagues. This include learning them the basics of the job and coaching them to improve their technical skills and helping them with their personal development.By frequently using: Airflow | Python | BigQuery | SQL | GitHub | PyCharm | Google Analytics | Selligent Marketing Cloud | Looker | CRM marketing

Hoofddorp, Noord-Holland, Nederland

As a Database Marketing Consultant at DPG Media, I worked for the Kids&Teens Titles (e.g. Donald Duck), Tijdschrift.nl and Bladcadeau. I advised stakeholders about the use of data in acquisition campaigns. I did this by offering customers the best offer, at the best time and through the right channel with the aim to convert the customer.

Utrecht En Omgeving, Nederland

Within the Partner Marketing team I was co-responsible for the set-up, development, automation and improvement of trigger-based, personalized campaign flows. Moreover, I was responsible for the ad-hoc campaigns for the business partners of Bol.com. The ultimate goal of the Partner Marketing team was to make sure that the assortment of their partners (who are selling products via the platform) matches the demand of the customers of bol.com. Next to that, I performed a Master thesis research with the title : "How to Activate Inactive Partners on Market Platforms - A Field Experiment."

Tilburg En Omgeving, Nederland

Tilburg En Omgeving, Nederland

The International Marketing Expedition (TIME) is a project of study association Asset | Marketing, in collaboration with Tilburg University. The goal of TIME is to conduct international market research with an academic approach for Dutch companies. In 2019, the destination of TIME was China and Japan. As Board member - Student counsellor, I was responsible for the recruitment of consultants, the acquisition period, assesment of the consultants and performance reviews. Next to that, I was head of acquisition and helped the other board members where needed.

Amsterdam En Omgeving, Nederland

Albelli is an international e-commerce player and one of the largest European suppliers of photo products like photo books, wall decoration, and photo print. During my internship at albelli, I wrote my graduation thesis concerning a complex business issue albelli was facing. I investigated this problem and drew conclusions based on newly acquired and existing information. Afterwards I provided recommendations valuable for albelli to tackle this business issue. Next to the graduation thesis, I learned a lot in the field of communication, partnerships, marketing and sales promotion. I was co-responsible for both online and offline campaigns, DM's, branded content, social media, partnerships and inserts in magazines.

Cancún En Omgeving, Mexico

Grupo Icon is a marketing, advertising and media agency based in Cancun. During my work placement at Grupo Icon, I did marketing research and found suitable strategies for multiple SME's. Next to that, I converted marketing plans into advertising campaigns, TV and Radio productions and website development. Also, I learned to strategically use social media.The primary assignment was to work on a new online marketing concept, which included SEO and SEM strategies. Furthermore, I had to find a suitable strategy to create more awareness for this concept and implement it. This online marketing concept was called Eurocun; a platform for those who come to Mexico and want to know more about certain topics. Moreover, I learned to work in an international environment, developed my organizational skills, improved my cultural competence and Spanish language.

Master, Marketing Analytics

Activities and Societies: Board member at TIMEThesis: "How to Activate Inactive Business Partners on Market Platforms? - A Field.

Orthomolecular Adviser Basic (Oab), Health/Medical Psychology

Pre-Master, Marketing Analytics

Subjects: Mathematics, Marketing, Statistics, Business Research Techniques, Academic competences

Bachelor Of Applied Science - Basc, International Business And Management Studies

As an international business and management student, I acquired a broad knowledge of international management, marketing, trade.

Minor, Bipas

Exchange Student