A marketer that thrives on freshness and innovation. I rely on new approaches such as systemic thinking and design thinking to help customers get better outcomes and create tangible value.
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Marketing And Strategy ManagerPolypharma Jan 2024 - PresentDrive awareness, product adoption, and revenue growth. - Developing Strategic Marketing PlansCreate comprehensive marketing strategies aligned with business objectives.- Product Launches and Promotions: Plan and execute product launches, including pricing, positioning, and messaging.- Budget Management: Manage marketing budgets efficiently, optimizing spending for maximum impact.- Digital Marketing and Multichannel Campaigns: Utilize digital channels (social media, email, web) to reach healthcare professionals and endu customers. - KPI Tracking and Reporting: Monitor key performance indicators (KPIs) such as ROI, conversion rates, and customer engagement.- Thought Leadership and Content Creation: Develop educational content to position the brand as an industry leader.- People Management and Team Leadership: Lead and motivate the marketing team- Sales Force Restructuring: Evaluate the existing sales force structure and optimize resource allocation.- Sales Force Effectiveness Monitoring: Develop KPIs to assess sales team performance and adjust strategies as needed.- Stakeholder Relationship Management: Build strong relationships with KOLs, healthcare providers. -
Multi-Channel Engagement LeadNovo Nordisk Jan 2021 - Oct 2023TunisiaOptimize communication across various channels to enhance customer engagement- Digital Strategy Development : Create and execute multichannel strategies that integrate digital platforms (email, web) to engage healthcare professionals : Increased physician engagement by 25% through targeted email campaigns.- Customer Segmentation and Personalization : Segment healthcare professionals based on their preferences and behaviors.- Content Creation and Distribution: Develop relevant and valuable content (webinars, articles, videos) for different channels.- Data Analytics and Optimization : Analyze engagement metrics (open rates, click-through rates) to refine strategies.- Cross-Functional Collaboration : Work closely with marketing, sales, and medical affairs teams to align messaging.- CRM Management and Automation : Utilize customer relationship management (CRM) tools to track interactions.- KPI Tracking and Reporting : Monitor key performance indicators (KPIs) related to engagement and adjust tactics accordingly.- Continuous Learning and Adaptation : Stay agile and adapt to changing customer preferences and communication channels. -
Modern Insulin Product ManagerNovo Nordisk Sep 2017 - Jan 2021TunisieDrive the success of pharmaceutical products - Market Research and Needs Assessment Conduct thorough market research to understand customer needs and identify gaps.- Product Strategy and Roadmap :Develop a strategic plan for the product, including positioning, features, and lifecycle.- Cross-Functional Collaboration :Work closely medical, regulatory, marketing, and sales teams.- Competitor Analysis and Differentiation :Monitor competitor products and identify unique selling points.- Sales Enablement and Training : Provide sales teams with product knowledge, tools, and resources.- Risk Assessment and Mitigation : Identify and address potential risks related to safety, efficacy, or market dynamics -
Business Development Project ProfessionalNovo Nordisk Oct 2016 - Sep 2017TunisieIdentify growth opportunities for a mature portfolio- Opportunity Identification : Conduct thorough market research to identify potential areas for business expansion.- Strategic Partnerships and Alliances : Identify and evaluate potential partners, including promotion companies and startups.- Deal Negotiation and Contract Management : Negotiate terms, pricing, and contractual agreements with partners.- Market Entry Strategies : Evaluate launch opportunities for local market : Successfully preparde business cases for 3 strategic products- Financial Modeling and Forecasting : Create financial models to assess the impact of business development initiatives. -
TeacherEcole Des Cadres Oct 2015 - Jun 2016SfaxPharmacology and formulation for health technicains.
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Intern Community PharmacyPharmacie D'Officine Jun 2015 - Aug 2015Sfax
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InternLaboratoires Simed Mar 2015 - May 2015Sidi Salah-Sfax -
Intern In Clinical PharmacyChu Fattouma Bourguiba Monastir Sep 2014 - Feb 2015
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ChroniqueuseRadio Monastir 2014 - 2015
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PrésidenteAssociation Tunisienne Des Etudiants En Pharmacie Apr 2013 - Apr 2014
Ines Derbel Skills
Ines Derbel Education Details
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Pharmacie Clinique Et Industrielle
Frequently Asked Questions about Ines Derbel
What company does Ines Derbel work for?
Ines Derbel works for Polypharma
What is Ines Derbel's role at the current company?
Ines Derbel's current role is Marketing & Strategy Manager.
What schools did Ines Derbel attend?
Ines Derbel attended Faculté De Pharmacie De Monastir.
What are some of Ines Derbel's interests?
Ines Derbel has interest in Economic Empowerment, Civil Rights And Social Action, Education, Human Rights, Health.
What skills is Ines Derbel known for?
Ines Derbel has skills like Gestion De Projet, Parler En Public, Communication, Anglais, Microsoft Excel, Secteur Pharmaceutique, Powerpoint, Public Speaking.
Who are Ines Derbel's colleagues?
Ines Derbel's colleagues are Ghorbel Sabrine, Mab Rouk, Donia Ben Arab, Ihab Abu Turk, Ines Njeh, Ezer Gueder, Hamdi Turki.
Not the Ines Derbel you were looking for?
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Ines Derbel
Psychiatrist-Psychotherapist -Sexologist Chez Cabinet Médical Privé - President Of Tunisian Society Of Clinical Sexology (Stsc)Tunis, Tunisia -
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Ines Derbel
Étudiant À Tunis Business School-University Of Tunis / Junior Consultant At Tbs Junior EntrepriseSfax, Tunisia -
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