Inês Lima Email & Phone Number

London Area, United Kingdom

• Delivering high-impact strategic marketing solutions across creative content, AI innovations, and brand strategy for diverse clients.
• Partnered with leading Latin American influencers to create original content series and projects, engaging audiences of 5M+ on TikTok and Instagram.
• Conducted AI research to gain insights from social media trends and commentary to develop actionable marketing applications.
• Advised challenger brands in wellness and financial services, crafting… Show more Delivering high-impact strategic marketing solutions across creative content, AI innovations, and brand strategy for diverse clients.
• Advised challenger brands in wellness and financial services, crafting tailored strategies for market positioning and growth. Show less

London, England, United Kingdom

Kindred is one of the largest gambling companies in the world, with strong operations in Europe and North America. Joined to spearhead the content marketing department, with a focus on bringing strategic direction to a newly formed multidisciplinary team of 50+ people working across 16 markets and 8 brands. - Led and implemented a comprehensive full funnel.

Bath, England, United Kingdom

Dialect is an integrated creative and media agency that specializes in tech and gaming brands, with offices in the UK and the US. Led full funnel campaigns for Logitech, their main client, with focusing on product launches. - Led campaign strategy for the launch of Logitech’s Combo Touch, achieving over 3.3M impressions and positive brand sentiment. The.

Bristol, England, United Kingdom

Worked as a consultant providing innovative marketing and branding solutions for a number ofdifferent clients, from nonprofits to global brands. I’ve developed a proprietary methodology: an innovation and purpose-driven framework, that starts with problem diagnosis and ends with comms plan implementation, using an unified, omnichannel approach (on and.

São Paulo, Brazil

As the VP for the biggest content marketing agency in LATAM, I managed ahighly specialized team, the Content Lab, composed of strategists,creatives and developers, responsible for digital innovation and newbusiness. From research and audience profiling to content production and KPIs for on & offline channels (video, social, website, email, events).Selected.

São Paulo, Brazil

As Head of Content, I oversaw all creative teams (130+ people) that workedfor the agency’s accounts, leading client relations and creative output.Selected clients and achievements- O Boticario: For the biggest beauty brand in LATAM, drove the fullcontent marketing strategy (from sales catalog to digital channels).- Original Bank: Led the launch of this.

São Paulo, Brazil

Managed two accounts, creating content marketing projects for Google(the launch of livestreaming on YouTube and Orkut) and Natura (digitalsales training and empowering platform for social workers).

São Paulo, Brazil

Writer and editor for different publications, such as “Viagem e Turismo”(travel) and “Viva!Mais” (women magazine). The role entailed contentplanning, digital innovation, audience research. Using growth hackingprinciples, I drove the sales of Viva!Mais to over 320,000 copies a week.

“Working With Complexity”, The Emk Method, From Lse

Mba, Marketing

Journalist, Journalism