Delivering high-impact strategic marketing solutions across creative content, AI innovations, and brand strategy for diverse clients.• Partnered with leading Latin American influencers to create original content series and projects, engaging audiences of 5M+ on TikTok and Instagram.• Conducted AI research to gain insights from social media trends and commentary to develop actionable marketing applications.• Advised challenger brands in wellness and financial services, crafting… Show more Delivering high-impact strategic marketing solutions across creative content, AI innovations, and brand strategy for diverse clients.• Partnered with leading Latin American influencers to create original content series and projects, engaging audiences of 5M+ on TikTok and Instagram.• Conducted AI research to gain insights from social media trends and commentary to develop actionable marketing applications.• Advised challenger brands in wellness and financial services, crafting tailored strategies for market positioning and growth. Show less

Kindred is one of the largest gambling companies in the world, with strong operations in Europe and North America. Joined to spearhead the content marketing department, with a focus on bringing strategic direction to a newly formed multidisciplinary team of 50+ people working across 16 markets and 8 brands. - Led and implemented a comprehensive full funnel content strategy framework, that influenced the direction of acquisition and CRM initiatives, leading to an increase in customer… Show more Kindred is one of the largest gambling companies in the world, with strong operations in Europe and North America. Joined to spearhead the content marketing department, with a focus on bringing strategic direction to a newly formed multidisciplinary team of 50+ people working across 16 markets and 8 brands. - Led and implemented a comprehensive full funnel content strategy framework, that influenced the direction of acquisition and CRM initiatives, leading to an increase in customer lifetime value by 9%- Optimized onsite journeys, through a standardized test-and-learn approach, which culminated in an ATH of over 700K unique visitors and 1,2M visits only during the 1 month period of the World Cup- Developed social campaigns focusing on data capture, improving lead generation for retargeting and new depositors, with an increase of 32% in conversion rate vs benchmark- Orchestrated a creative operation efficiency project with a glocal mindset. By onboarding Canva, we reduced the reliance on third party agencies (45% in cost savings) and turnaround of assets (from days to hours) in multiple languages - Designed a modular content framework, to improve campaign effectiveness in email and push initiatives, increasing click through rates by 23% Show less

Dialect is an integrated creative and media agency that specializes in tech and gaming brands, with offices in the UK and the US. Led full funnel campaigns for Logitech, their main client, with focusing on product launches. - Led campaign strategy for the launch of Logitech’s Combo Touch, achieving over 3.3M impressions and positive brand sentiment. The worked entailed competitive research, strategic insight, creative concept, creative production, influencer marketing and media… Show more Dialect is an integrated creative and media agency that specializes in tech and gaming brands, with offices in the UK and the US. Led full funnel campaigns for Logitech, their main client, with focusing on product launches. - Led campaign strategy for the launch of Logitech’s Combo Touch, achieving over 3.3M impressions and positive brand sentiment. The worked entailed competitive research, strategic insight, creative concept, creative production, influencer marketing and media plan- Created a full funnel media strategy for Blue Mics, with audience segmentation, messaging hierarchy, complete suite of creative assets for social channels and retailers, in a toolkit for multiple markets in North America and Europe Show less

Worked as a consultant providing innovative marketing and branding solutions for a number ofdifferent clients, from nonprofits to global brands. I’ve developed a proprietary methodology: an innovation and purpose-driven framework, that starts with problem diagnosis and ends with comms plan implementation, using an unified, omnichannel approach (on and offline).Selected clients and achievements - GeneOne: For the biggest genome company in Latin America, I developed the comms plan… Show more Worked as a consultant providing innovative marketing and branding solutions for a number ofdifferent clients, from nonprofits to global brands. I’ve developed a proprietary methodology: an innovation and purpose-driven framework, that starts with problem diagnosis and ends with comms plan implementation, using an unified, omnichannel approach (on and offline).Selected clients and achievements - GeneOne: For the biggest genome company in Latin America, I developed the comms plan focusing on educating high profile doctors. - Spark: Led brand and business strategy for the influencer mkt startup, working also with clients such as Amazon Prime and Unilever. - Acia Architects: Developed the brand strategy and positioning for the placemaking driven urbanism and architecture company. - Maria Cecilia Foundation: Orchestrated the always-on content platform and PR for the nonprofit focused on early childhood development. Show less

As the VP for the biggest content marketing agency in LATAM, I managed ahighly specialized team, the Content Lab, composed of strategists,creatives and developers, responsible for digital innovation and newbusiness. From research and audience profiling to content production and KPIs for on & offline channels (video, social, website, email, events).Selected clients and achievements- LATAM Airlines: Won the global pitch for the inflight entertainmentand digital content… Show more As the VP for the biggest content marketing agency in LATAM, I managed ahighly specialized team, the Content Lab, composed of strategists,creatives and developers, responsible for digital innovation and newbusiness. From research and audience profiling to content production and KPIs for on & offline channels (video, social, website, email, events).Selected clients and achievements- LATAM Airlines: Won the global pitch for the inflight entertainmentand digital content platform, based on a revenue share model.- Google: Steered the strategy and content production for the Brazilianversion of Think with Google, focused on marketeers.- Nestle: For the sponsorships department, created and implemented adigital content platform that encouraged families to be more active. Show less

As Head of Content, I oversaw all creative teams (130+ people) that workedfor the agency’s accounts, leading client relations and creative output.Selected clients and achievements- O Boticario: For the biggest beauty brand in LATAM, drove the fullcontent marketing strategy (from sales catalog to digital channels).- Original Bank: Led the launch of this fintech in Brazil, from rolling outthe brand strategy to creating a customer experience platform, based… Show more As Head of Content, I oversaw all creative teams (130+ people) that workedfor the agency’s accounts, leading client relations and creative output.Selected clients and achievements- O Boticario: For the biggest beauty brand in LATAM, drove the fullcontent marketing strategy (from sales catalog to digital channels).- Original Bank: Led the launch of this fintech in Brazil, from rolling outthe brand strategy to creating a customer experience platform, based oncontent to generate leads.- Vivo: For the cable TV provider, I advanced the digital platform basedon entertainment, creating customer loyalty and generating leads. Show less

Managed two accounts, creating content marketing projects for Google(the launch of livestreaming on YouTube and Orkut) and Natura (digitalsales training and empowering platform for social workers).

Writer and editor for different publications, such as “Viagem e Turismo”(travel) and “Viva!Mais” (women magazine). The role entailed contentplanning, digital innovation, audience research. Using growth hackingprinciples, I drove the sales of Viva!Mais to over 320,000 copies a week.