Inés Fernández Email & Phone Number

Madrid, Comunidad De Madrid, España

Bélgica

Lead and coordinate the development and delivery of marketing communications and events (Retail and Private Banking) strategy across all stakeholders to support the business plan and grow retail business.Drive and own the execution planning for a multistream, customer-facing communication initiative and help to refine the CX strategy by providing input on the implementation of initiatives.Internal Communication and Employee Events.

Madrid, Comunidad De Madrid, España

Maximize the return of our paid and owned media channels to achieve commercial targets. Maximize reach, visibility, and conversion rates of our campaigns across all channels. Ensure best experience for existing clients and non clients under a framework of continuous technological evolution. Increase conversion rates. Cookieless adoption. Personalization initiatives with CDP as key tool. Lead a team of experts with different backgrounds and digital capabilities: paid media, CRO, martech and front developers.

Madrid, Community Of Madrid, Spain

Transform our products and services into value propositions, communicating them clearly and honestly, building a loved and relevant brand.Lead the advertising (ATL+BTL), client’s communications and branded content teams."Do your thing" launch.Look for synergies among all communication teams in order to be more efficient and to ensure the consistency of the brand tone.Optimize the marketing contribution in achieving the bank's goals. Inspire the team to identify new customer segments and business opportunities.EFI Gold Award in Brand BuildingLead a team of communication experts: advertising, client communication, social media and branded content.

ATL campaigns: TV, radio, print, outdoors, digital and special actions. Coordinate the brand key messages in the different channels. Oversee and develop the Advertising and Digital teams. Integrating both teams to ensure ING`s digital brand value perception.

Develop the Branded Content Strategy for the bank.Launch the corporate blog: “EnNaranja.es”.Create and developed the ING digital community in different social media platforms. Boost the co-creation with the community.SEO and link building.Customer journey optimization. Implement Adobe Analytics, A/B testing culture, Content Management. SEO and Link building optimization.

On and off-line media campaigns. Improving search acquisition.Attribution model implementation.

Manage on-line media campaigns: SEO, display and affiliate networks. No agencies involve.“New branch concept” launching, Project Manager. “Professional Fan campaign” with international coverage.

Ingeniero Agrónomo, Ingeniero Agrónomo

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