Inês Silva Email & Phone Number

Strategic digital media planning in the automotive sector;Management of campaign trafficking and tagging with the international hub & respective teams;Ensure the implementation, monitoring and optimization of full funnel campaigns;Reporting and data analysis;Follow-up of campaign status and results with the client.Channels & Formats: Programmatic, Social.

Performed the same tasks as in the previous role with:A greater focus on e-commerce clients with lead generation and sales goals (fashion & apparel; energy sectors);Performance campaigns copywriting;Strategic forecasting and performance tracking;Weekly follow-up with the client to present campaign results and possible optimizations.Channels & Formats.

Planning and implementation of digital marketing campaigns for B2B and B2C clients from different sectors (food & beverage; oil & gas; paint & coatings; infant nutrition; footwear & apparel);Monitoring, optimization and reporting according to each client's KPIs;Collaboration with the media agencies to align priorities and define the client's strategy by.

Development of partnerships to increase store traffic;Creation of promotional newsletters and other communication materials;Logistical support;Review of brand translations.

Costumer service, store reposition, support in warehouse organization and cashier duties.

Social media management and content creation for all group’s social networks and websites;Raising and establishment of sponsorships and partnerships with brands and associations;Development of press releases and media partnerships negotiation;Support in event organization.

Management of national and international clients (advertising, media and digital agencies, consultants & freelancers);Promotion of all the group’s advertising festivals in order to achieve sales goals (email marketing and telemarketing);Raising of new leads and clients.

Master'S Degree, Digital Marketing, 17/20

Bachelor'S Degree, Advertising & Marketing, 16/20