Inês Henriques Email & Phone Number

Lisboa, Portugal

Lisboa

Comm, PR & events agency dedicated to promoting Portuguese gastronomy since 2013. Integrated in the cluster of companies of the Live Content group.* Define and implement anual strategies to develop brand notoriety and meet brand main objectives* Responsible for creation of concepts and products for both clients and internal projects* Manage brand activation touchpoints, such as events and offline and online actions that meets the client marketing & sales needs* Support to event planning, design and production while managing all project delivery elements within time and budget limits* Manage event sponsors and partnerships: identify, contact, define strategies and creative concepts, manage presence and logistics* Responsible for identification and coordination of suppliers (catering, venue, decor, chefs, design, printing)* Responsible for budget planning and control* Project Profitability analysis* Brand and market analysis. Benchmarking* Lead proposal presentations and status meetings with clients and internally* Present and sell projects to clients (New Business)* Support the PR team: PR events, influencer marketing and newbusinessClients: Gleba | Grupo Non Basta (Pasta Non Basta, Província, Memória, Margarida) | Grupo Lisbon Street Kitchen (Libertà, Pescatore) | A Tarte | ChickinhoMain events: Foodtopia 2022 | Arrebita Portugal (Guarda, Portimão, Idanha) 2021-2022

Lisbon, Portugal

* Main point of contact for the clients in the agency and vice-versa* Develop an intimate understanding of a client’s business, their customer needs, their industry dynamics and their products and services* Adapt client briefings into internal briefings targeted for the different teams: creative, multimedia, production, digital and social media teams* Manage above and below the line campaigns, events, digital, branding, POS, promotional actions, and others* Social Media Management: supervision and approval of monthly plans and budgeting for ads (Instagram, Facebook, LinkedIn and Youtube)* Develop execution plans for projects* Following the creative process of every project managed: design and copy monitoring and validation, ensuring compliance with the briefing and defined strategy* Responsible for budgeting and billing* Account profitability analysis* Leading campaign presentations and status meetings with clients and internally* Maintain regular contact with other agencies regarding campaign optimisation (PR, media, POS, and others)* Identify target and business opportunities, navigating industry trends and organizational structure. Benchmarking.* Close articulation with Strategy Clients: Um Bongo @ Sumol+Compal | Vulcano | Repsol | Santander | REN | Gorila | WiZink | TVI | Cofina | SBSI – Sindicato dos Bancários do Sul e Ilhas | INTG - Independent National Tobacco Group

Lisbon, Portugal

* Concept and Product Development* Defining and tracking of the company’s business & marketing plan for the platform launch * Responsible for website content. Copywriting* Defining a strategy for all social media platforms (Facebook, Instagram and Linkedin)* Instagram & Facebook Ads: defining an ad strategy for the company that meets all the KPIs desired* Defining a strategy for advertising & visual merchandising* Coordinating with the web development team improvements to be made in the website* SEO (semantics)Responsible for assisting in:* Exploration of business opportunities, strategic partnerships & client management* UX testing* Debugging

Lisbon Area, Portugal

* Content and copywriting for websites, apps & social media projects* Social Media Strategy & Community Management (mainly Facebook and Instagram)* Front & Back Office Management* Marketing & Strategy Department management Responsible for assisting in:* Concept Development/ Creative Thinking* Platforms, Websites & Apps Developing and DebugMain clients: Ministério da Administração Interna | Serviço Nacional de Saúde | Banco de Portugal | Plano Nacional de Leitura

Lisboa

* Public Relations & Client Management* Brand & Advertising Strategy* Loyalty ProgramsResponsible for assisting in:* Digital Marketing Strategy* Partnership Management

Phd, Communication Strategy & Consumer Behavior, 18/20

Areas of Expertise: Consumer behavior | Strategy | Neuromarketing | Perception | Decision Processes

Master'S Degree, Strategic Communication, 18/20

Areas of Expertise: Consumer Behavior | Advanced Marketing | Argumentation Strategy Thesis: “The impact of the purchase channel.

Bachelor’S Degree, Communication Sciences, 16/20

Areas of Expertise: Marketing | Advertising | Social Media | Corporate Communication