Inês Henriques

Inês Henriques Email and Phone Number

Brand Manager || Helping brands make an impact || Business Development | Strategy | Brand activation | Marketing | Project Management @ EXCENTRIC.ID
Inês Henriques's Location
Lisbon, Lisbon, Portugal, Portugal
Inês Henriques's Contact Details

Inês Henriques personal email

About Inês Henriques

Want to know what makes me different? I’m a creative soul with a strategic mind, an obsession about brands and a focus on success.

Inês Henriques's Current Company Details
EXCENTRIC.ID

Excentric.Id

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Brand Manager || Helping brands make an impact || Business Development | Strategy | Brand activation | Marketing | Project Management
Inês Henriques Work Experience Details
  • Excentric.Id
    Senior Brand Manager
    Excentric.Id Aug 2022 - Present
    Lisboa, Portugal
  • Amuse Bouche - Food Storytellers
    Brand Activation & Events Manager
    Amuse Bouche - Food Storytellers Dec 2020 - Aug 2022
    Lisboa
    Comm, PR & events agency dedicated to promoting Portuguese gastronomy since 2013. Integrated in the cluster of companies of the Live Content group.* Define and implement anual strategies to develop brand notoriety and meet brand main objectives* Responsible for creation of concepts and products for both clients and internal projects* Manage brand activation touchpoints, such as events and offline and online actions that meets the client marketing & sales needs* Support to event planning, design and production while managing all project delivery elements within time and budget limits* Manage event sponsors and partnerships: identify, contact, define strategies and creative concepts, manage presence and logistics* Responsible for identification and coordination of suppliers (catering, venue, decor, chefs, design, printing)* Responsible for budget planning and control* Project Profitability analysis* Brand and market analysis. Benchmarking* Lead proposal presentations and status meetings with clients and internally* Present and sell projects to clients (New Business)* Support the PR team: PR events, influencer marketing and newbusinessClients: Gleba | Grupo Non Basta (Pasta Non Basta, Província, Memória, Margarida) | Grupo Lisbon Street Kitchen (Libertà, Pescatore) | A Tarte | ChickinhoMain events: Foodtopia 2022 | Arrebita Portugal (Guarda, Portimão, Idanha) 2021-2022
  • Tux&Gill
    Account Manager
    Tux&Gill Jul 2018 - Dec 2020
    Lisbon, Portugal
    * Main point of contact for the clients in the agency and vice-versa* Develop an intimate understanding of a client’s business, their customer needs, their industry dynamics and their products and services* Adapt client briefings into internal briefings targeted for the different teams: creative, multimedia, production, digital and social media teams* Manage above and below the line campaigns, events, digital, branding, POS, promotional actions, and others* Social Media Management: supervision and approval of monthly plans and budgeting for ads (Instagram, Facebook, LinkedIn and Youtube)* Develop execution plans for projects* Following the creative process of every project managed: design and copy monitoring and validation, ensuring compliance with the briefing and defined strategy* Responsible for budgeting and billing* Account profitability analysis* Leading campaign presentations and status meetings with clients and internally* Maintain regular contact with other agencies regarding campaign optimisation (PR, media, POS, and others)* Identify target and business opportunities, navigating industry trends and organizational structure. Benchmarking.* Close articulation with Strategy Clients: Um Bongo @ Sumol+Compal | Vulcano | Repsol | Santander | REN | Gorila | WiZink | TVI | Cofina | SBSI – Sindicato dos Bancários do Sul e Ilhas | INTG - Independent National Tobacco Group
  • Spogui
    Head Of Marketing
    Spogui Mar 2018 - Apr 2019
    Lisbon, Portugal
    * Concept and Product Development* Defining and tracking of the company’s business & marketing plan for the platform launch * Responsible for website content. Copywriting* Defining a strategy for all social media platforms (Facebook, Instagram and Linkedin)* Instagram & Facebook Ads: defining an ad strategy for the company that meets all the KPIs desired* Defining a strategy for advertising & visual merchandising* Coordinating with the web development team improvements to be made in the website* SEO (semantics)Responsible for assisting in:* Exploration of business opportunities, strategic partnerships & client management* UX testing* Debugging
  • Nova Fcsh
    Content & Marketing Manager | Digital Media Researcher
    Nova Fcsh Feb 2015 - Mar 2018
    Lisbon Area, Portugal
    * Content and copywriting for websites, apps & social media projects* Social Media Strategy & Community Management (mainly Facebook and Instagram)* Front & Back Office Management* Marketing & Strategy Department management Responsible for assisting in:* Concept Development/ Creative Thinking* Platforms, Websites & Apps Developing and DebugMain clients: Ministério da Administração Interna | Serviço Nacional de Saúde | Banco de Portugal | Plano Nacional de Leitura
  • Palavras Ditas
    Ambassador For Communication
    Palavras Ditas 2014 - 2015
    Lisboa
    * Public Relations & Client Management* Brand & Advertising Strategy* Loyalty ProgramsResponsible for assisting in:* Digital Marketing Strategy* Partnership Management

Inês Henriques Skills

Marketing Strategy Content Management Consumer Behavior Strategic Planning Social Media Marketing Teamwork Public Speaking Marketing Communications Planning Marketing Management Creative Writing Social Media Microsoft Office

Inês Henriques Education Details

Frequently Asked Questions about Inês Henriques

What company does Inês Henriques work for?

Inês Henriques works for Excentric.id

What is Inês Henriques's role at the current company?

Inês Henriques's current role is Brand Manager || Helping brands make an impact || Business Development | Strategy | Brand activation | Marketing | Project Management.

What is Inês Henriques's email address?

Inês Henriques's email address is in****@****ail.com

What schools did Inês Henriques attend?

Inês Henriques attended Universidade Nova De Lisboa, Universidade Nova De Lisboa, Universidade Nova De Lisboa.

What skills is Inês Henriques known for?

Inês Henriques has skills like Marketing Strategy, Content Management, Consumer Behavior, Strategic Planning, Social Media Marketing, Teamwork, Public Speaking, Marketing Communications Planning, Marketing Management, Creative Writing, Social Media, Microsoft Office.

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