I'm a creative, dynamic and results-oriented person who is driven by challenging projects where I feel I can constantly learn and grow. From small companies to international big environments such as Worten Iberia, I've grown my skills in projects and campaign management, strategic thinking and e-commerce. Currently I’m working on my personal project, Paw It Up!, an accessories pet brand launched in 2020 during the pandemic.
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Business ManagerAffinityPortugal -
Founder & Brand ManagerPaw It Up Jan 2021 - PresentPaw It Up was founded in Portugal in 2020 and is a portuguese pet brand for people who are passionate about their four-legged friends. We're into helping pets and their humans live a healthier, happier and functional life through our quality designed items. With a full set of pet essentials, we make life's adventures from morning walks, subway commutes and park visits, easier and more joyful for you and your pet. Quality, resistance and durability are our top priorities and we only partner with the best craftsmen to ensure every Paw It Up product meets premium standards. - Develop brand strategy, promote brand growth and expansion and establish and maintain brand budgets;- Product development, pricing and marketing;- Negotiation with manufacturers and suppliers;- Grew the brand from 0 to over 500 customers in one year; - Ongoing internationalization process (52% of international sales to date) and building the infrastructure to support future. -
Account Manager | Pet Category @ Worten MarketplaceWorten Portugal Jun 2022 - Aug 2023Lisboa, Portugal -
Project ManagerSonae Mc Feb 2019 - Jun 2020Porto E Região, Portugal- Develop strategic plans, including annual cycles of strategic and business analysis;- Focus on business development, design, management and implementation of new business strategies and resulting projects;- Conducting qualitative and quantitative analysis in order to extract actionable business insights to support decision making;- Researching, analyzing and summarizing industry trends and their impact on the business;-Successful completion of Fashion Lab project under 6 months resulting in the successful deployment of the initiative with 3 new brands (Republic Boat, Indagatio & Carui Atelier) established in the following 3 months. -
Assistant Project Manager - Real Estate DevelopmentAzu Oct 2017 - Jan 2019Porto E Região, Portugal- Aid in the execution of projects through the optimization of variables;- Analysis and presentation of performance indicators;- Planning and coordination of field teams;- Customer Support. -
Short-Term Accommodation ManagerAzu Apr 2015 - Jan 2019Porto E Região, Portugal- Check-in and Check-out;- Customer reservations;- Calendar and availability management (Booking.com, Airbnb, HomeAway)- Coordination and organization of field teams. -
Sales ConsultantAzu Mar 2015 - Mar 2016Porto E Região, Portugal- Ensure management of customer portfolio;- Ensure management of property portfolio;- Customer financing intermediary;- Strategic assessment of real estate sales data. -
Front-Office AgentHoliday Inn Sep 2013 - Feb 2015Porto E Região, Portugal- Check-in and Check-out;- Register & process guests and their assigned rooms;- Accommodate guest requests;- Up Selling guest rooms and promotion of hotel services;- Handling cash payments. -
InternInfante Sagres Apr 2013 - Jun 2013Porto E Região, Portugal- Front-Office;- Groups & Events;- Housekeeping;- F&B. -
Call CentreOptimus - Comunicações S.A. 2010 - 2011Porto E Região, Portugal- Managing large amounts of inbound and outbound calls in a timely manner;- Following call center “scripts” when handling different topics;- Identifying customers’ needs, clarify information, research every issue and providing solutions;- Seize opportunities to upsell products when they arise;- Build sustainable relationships and engage customers by taking the extra mile;- Meet personal/team qualitative and quantitative targets.
Inês M. Education Details
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Business Administration -
Hotel Management -
Bsc In Hotel Management
Frequently Asked Questions about Inês M.
What company does Inês M. work for?
Inês M. works for Affinity
What is Inês M.'s role at the current company?
Inês M.'s current role is Business Manager.
What schools did Inês M. attend?
Inês M. attended Isag – Instituto Superior De Administração E Gestão, Instituto Politécnico Do Porto, Isag – Instituto Superior De Administração E Gestão, Colégio De Nossa Senhora Do Rosário, Oporto British School.
Who are Inês M.'s colleagues?
Inês M.'s colleagues are Bernardo Rodrigues, Filipe Baptista, Ali Ashraf, Cristiano Rebelo, Carlos Mota, Sara Dias, Marco Caçoila.
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