Inez Herrero Email & Phone Number

Rochester, New York, United States

Representing the Rochester Business Journal and The Daily Record of Western New York.

Rochester, New York Area

• Generated 25% of new sales by identifying new accounts as well as reinvigorating dormant accounts thereby exceeding sales expectations.
• Responsible for the sales of product display advertising and supplement sponsorships in print and online as well as the sales of eNewsletters and microsites meeting target revenue of $400,000.

Rochester, NY

• Served as primary project administrator by managing all client projects from start to finish thus, making sure there is a clear and organized project workflow with on-time completion.
• Developed strong rapport with day-to-day client contacts hence, earning the client’s confidence.

• Sold $600,000 of display advertising and sponsorships for health science journals thereby meeting sales targets.
• Developed and presented integrated marketing solutions and multi-media strategies to clients. This includes assisting in planning and developing client’s marketing campaigns.
• Created innovative new products and services for clients by organizing a collaborative effort among internal and external colleagues, including the ad sales team, editorial team, marketing and… Show more
• Created innovative new products and services for clients by organizing a collaborative effort among internal and external colleagues, including the ad sales team, editorial team, marketing and societies. Show less

Pittsford, NY

• Developed and created sales proposals and presentations for sales team to deliver to clients.
• Served as point person between the sales team and traffic team to ensure all television commercials and digital projects ran smoothly from execution to completion.

• Closed new sales and built customer relationships personally managing each account from beginning of sale to closing, and continued the relationship through account maintenance.
• Presented corporate capabilities to scientific research companies resulting in successful sales closing.
• Worked closely with high-profile editors and publishers regarding policies on commercial sales.

• Commercial Sales Manager, 2006 – 2012Product Display Advertising Sales Representative, 2003-2005Reprints Sales Representative, 2001-2003Classified/Recruitment Advertising Sales Representative, 2000-2001Advertising.
• Directly responsible for the sales of product display advertising, supplement sponsorships, webinars and conferences/events for over 150 health and life science journal titles with a total budget of $750,000.
• Used consultative… Show more Commercial Sales Manager, 2006 – 2012Product Display Advertising Sales Representative, 2003-2005Reprints Sales Representative, 2001-2003Classified/Recruitment Advertising Sales.
• Used consultative selling skills to identify opportunities, overcome objections, build relationships and turn cold canvassing into sales.
• Managed projects such as sponsored webinars, sponsored supplement literature with in-house project coordinator making sure projects ran smoothly and completed successfully.
• Developed innovative approaches to sales such as putting together “Lunch and Learn” events and various educational and social events for clients resulting in increased enthusiasm and commitment to the company.