Inez Herrero Email & Phone Number

Rochester, New York, United States

Representing the Rochester Business Journal and The Daily Record of Western New York.

Rochester, New York Area

• Generated 25% of new sales by identifying new accounts as well as reinvigorating dormant accounts thereby exceeding sales expectations.• Responsible for the sales of product display advertising and supplement sponsorships in print and online as well as the sales of eNewsletters and microsites meeting target revenue of $400,000.

Rochester, Ny

• Served as primary project administrator by managing all client projects from start to finish thus, making sure there is a clear and organized project workflow with on-time completion.• Developed strong rapport with day-to-day client contacts hence, earning the client’s confidence.

• Sold $600,000 of display advertising and sponsorships for health science journals thereby meeting sales targets.• Developed and presented integrated marketing solutions and multi-media strategies to clients. This includes assisting in planning and developing client’s marketing campaigns.• Created innovative new products and services for clients by organizing a collaborative effort among internal and external colleagues, including the ad sales team, editorial team, marketing and… Show more • Sold $600,000 of display advertising and sponsorships for health science journals thereby meeting sales targets.• Developed and presented integrated marketing solutions and multi-media strategies to clients. This includes assisting in planning and developing client’s marketing campaigns.• Created innovative new products and services for clients by organizing a collaborative effort among internal and external colleagues, including the ad sales team, editorial team, marketing and societies. Show less

Pittsford, Ny

• Developed and created sales proposals and presentations for sales team to deliver to clients.• Served as point person between the sales team and traffic team to ensure all television commercials and digital projects ran smoothly from execution to completion.

• Closed new sales and built customer relationships personally managing each account from beginning of sale to closing, and continued the relationship through account maintenance.• Presented corporate capabilities to scientific research companies resulting in successful sales closing.• Worked closely with high-profile editors and publishers regarding policies on commercial sales.

Commercial Sales Manager, 2006 – 2012Product Display Advertising Sales Representative, 2003-2005Reprints Sales Representative, 2001-2003Classified/Recruitment Advertising Sales Representative, 2000-2001Advertising Sales Administrator, 1998-1999• Directly responsible for the sales of product display advertising, supplement sponsorships, webinars and conferences/events for over 150 health and life science journal titles with a total budget of $750,000.• Used consultative… Show more Commercial Sales Manager, 2006 – 2012Product Display Advertising Sales Representative, 2003-2005Reprints Sales Representative, 2001-2003Classified/Recruitment Advertising Sales Representative, 2000-2001Advertising Sales Administrator, 1998-1999• Directly responsible for the sales of product display advertising, supplement sponsorships, webinars and conferences/events for over 150 health and life science journal titles with a total budget of $750,000.• Used consultative selling skills to identify opportunities, overcome objections, build relationships and turn cold canvassing into sales.• Managed projects such as sponsored webinars, sponsored supplement literature with in-house project coordinator making sure projects ran smoothly and completed successfully.• Developed innovative approaches to sales such as putting together “Lunch and Learn” events and various educational and social events for clients resulting in increased enthusiasm and commitment to the company.• Planned and implemented marketing campaigns for each journal publication to coincide with major trade shows to maximize exposure of advertisements and sponsorships.• Worked in partnership with high-profile editors, publishers and society editorial board members regarding policies on commercial sales. This includes the acceptability of ad text and the acceptability of manuscripts and topics for supplement and webinar sponsorships.• Involved in putting together the advertising media kits. This includes making sure ad copy is written well so that the right message is communicated.• Entrusted with final approval of advertising layout in each journal publication.• Receive “President’s Club” award for two consecutive years in recognition of revenue year after year.• Excelled in communicating with internal and external colleagues. Show less