My objective is to help you communicate creatively and effectively. Now, more than ever, that means targeted messaging that appeals to a variety of audiences. I discover what it is that motivates a particular audience. Then, I create content and messaging with those motivations in mind. Often, I write the content myself. Other times, I edit what others have written. I've taken information on things like heat pumps and made them appealing to audiences who normally couldn't care less about heat pumps. Recently, I copyedited Rob Brown's new book, "The Public Relations of Everything." It will be published in fall of 2014, and if you're in any way connected to the public relations, field, I think you'll find it informative and thought-provoking. Specialties: Web writing, search engine optimization (SEO), direct mail campaigns, blogging, editing, brochure copy, newsletters (both email and print), annual reports, case studies, white papers, articles for media publications and speechwriting.