As Vice President of Marketing at BluLogix, I led the strategic development and execution of demand generation, product marketing, and customer engagement initiatives for the company's Subscription Monetization and IT Financial Management (ITFM) & chargeback solutions. I worked closely with cross-functional teams to build comprehensive go-to-market strategies, driving growth across key verticals, including managed services providers and enterprises. I was responsible for shaping brand positioning, optimizing lead generation programs, and refining the sales funnel to accelerate pipeline growth and maximize ROI. My efforts contributed to enhancing BluLogix’s market presence, customer retention, and overall revenue growth.

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CMO for parent company of leading market research and media brands, including IMV, AuntMinnie.com, Science Advisory Board, Kalorama, and others. Established marketing department for newly consolidated media & market research firm, including hiring, training, and building growth strategy for complex product/market fits across multiple brands. Focus on aligning product offerings, go to market strategy and demand generation with vertical market and strategic account / ABM approach.

Executive leader responsible for Marketing and Sales. Oversee the operations of a high performing revenue-driven team tasked with expanding markets and capitalizing on latent demand for healthcare revenue cycle management and payor reimbursement solutions for out-of-network providers.

All Traffic Solutions is a leader in innovative connected parking, traffic safety and traffic management technologies that leverage the Cloud, platform and the Internet of Things to provide the most accurate, cost-effective turnkey ITS and SmartParking solutions available. Repositioned VC-backed Series A-funded global Internet-of-Things transportation subscription platform company to modernize product and service portfolio, go-to-market strategy, brand and communications approach to capitalize on fast-moving market trends. Developed growth strategy, defined target markets, built go-to-market plan and executed against corporate goals to achieve 50% year-over-year growth.

Led 13 long-term engagements as a Fractional CMO for startup ventures, mid-sized companies, nonprofits working to become more self-sustaining and associations commercializing offerings as they created the marketing strategy for new product introduction, pivoting of current offerings or preparation for an investment event • Aligning company goals to marketing strategy and investment• Mapping specific strategies and predictive marketing plans to achieve these goals• Building the plan for marketing activities to drive ROI revenue goals• Executing a robust online strategy to drive awareness, demand & conversion• Designing and implementing messaging, programs and campaigns that drive results• Recommending the organizational, operational and technology structures that align to corporate goals

Recruited to consolidate and rebuild Marketing function for rapidly expanding global business unit through funding event, including product marketing, net new client acquisition and customer retention marketing. Designed and implemented integrated product marketing, demand generation and marketing automation lead waterfall, built to drive marketing qualified and sales accepted leads to inbound sales. Resulted in increase from 32% to 72% of sales pipeline generated from marketing leads.

Repositioned this platinum nonprofit brand through transition to a self-sustaining organization, through commercialization of existing product / solution sets, repositioning of nonprofit product platform, and brand and demand creation. Responsible for the strategy, tactics and programs to create recognition, interest, demand and revenue for GuideStar USA. Increased demand for B2B online database products, resulting in year over year revenue growth of 16% and 28% “freemium” uptake. Responsible for ecommerce revenue line, increasing budget attainment from 85% to 101% within first 2 months.Increased MQL's from 0 to 3,000 per month, and SQL's from 0 to 150, helping to grow Direct Sales revenue by 22% year over year. Product owner for the Nonprofit and Individual Donor lines of business, including product management, key market analysis, strategic positioning, and product development strategy for foundational product lines.

Repositioned brand in rapidly changing PR industry into a Social Media powerhouse leveraging thought leadership and influencer marketing. Brought in to help scale marketing demand to support aggressive sales plans. Broad scope of responsibilities including strategic marketing, plan development and positioning, customer segmentation, direct marketing channel management, events, database marketing and reporting. Generated record demand for PR automation product set, delivering leads directly resulting in 50% of total business closed, resulting in a 107% increase in lead volume, positive ROMI and 45% decrease in cost/lead. Grew marketing database by 1400% through aggressive use of demand generation channels, including paid search, SEO, email direct mail, in-person and online events, display advertising, database marketing, list acquisition, affiliate programs, brand marketing and social media. Improved cold call brand recognition from 20% to 75% in less than 18 months by leading Vocus’ migration to innovative ‘social media’ messaging platform. Doubled response rates over a 12-month period for existing and new target segments.Drove 300% growth in business closed from marketing leads in new and emerging Non-Profit, Marketing, Small Business, and Education markets with innovative segmentation strategies. Effectively managed $8M budget covering events, acquisition marketing, creative development and media placement while consistently delivering positive ROMI, exceeding marketing targets, and over-delivering on short and long-term goals.

Spearheaded development and execution of online U.S. and then global strategy for interactive marketing functions, including creating business value definitions for online interactions, directing implementation of strategic and tactical objectives and providing focus to universal goals. Expanded ROI-based quantitative approach to online marketing globally and corporate-wide. Consolidated interactive marketing teams both globally and cross-divisionally to help drive 20% annual company-wide communications budget reduction by quickly shifting from traditional to interactive marketing. Propelled corporate level strategy shift from a brand to a demand–centric marketing model as a founding member of 7-person Siemens AG Corporate Communications Interactive Executive Management Board. Significantly increased pace of adoption of industry leading online marketing and results–driven B2B marketing concepts throughout the company, including closed loop marketing, online demand and lead generation, social media, email, search (paid and organic) metrics, analytics & optimization, webcasts, integrated online campaigns, site design, and architecture and online brand program. Achieved increased brand recognition across all segments and attained a 12% increase in measurable brand affinity with interactive patient and provider marketing programs.

Chosen as inaugural program candidate from 500-member pool, based on criteria including previous record of accomplishment and anticipated successful approach to major revenue projects. Drove anticipated annual $30M net new revenue generation with vendor integration, new product launch, and product pricing projects turned over at 90% completion phase.

Created and implemented strategic online road map for internal and external facing web properties, including brand marketing, demand generation, customer service and online communities. Spearheaded website re-launch, domain management, customer extranets, lead tracking, e-Service, and technical implementations, and consolidated business line specific inter- and intra-nets.

Conducted Facilities Management pre-sales analyses, prepared financial pro forma statements, and analyzed post-installation P&L for National Account teams. Increased corporate oversight over potential risk areas with special projects including contract exposure, pricing process analysis and pricing system creation.