Inga Broerman Email & Phone Number

Washington, DC, US

Mclean, Virginia, US

As Vice President of Marketing at BluLogix, I led the strategic development and execution of demand generation, product marketing, and customer engagement initiatives for the company's Subscription Monetization and IT Financial Management (ITFM) & chargeback solutions. I worked closely with cross-functional teams to build comprehensive go-to-market.

New York, NY, US

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Arlington, Virginia, US

CMO for parent company of leading market research and media brands, including IMV, AuntMinnie.com, Science Advisory Board, Kalorama, and others. Established marketing department for newly consolidated media & market research firm, including hiring, training, and building growth strategy for complex product/market fits across multiple brands. Focus on.

Bethesda, Maryland, US

Executive leader responsible for Marketing and Sales. Oversee the operations of a high performing revenue-driven team tasked with expanding markets and capitalizing on latent demand for healthcare revenue cycle management and payor reimbursement solutions for out-of-network providers.

Chantilly, Virginia, US

All Traffic Solutions is a leader in innovative connected parking, traffic safety and traffic management technologies that leverage the Cloud, platform and the Internet of Things to provide the most accurate, cost-effective turnkey ITS and SmartParking solutions available. Repositioned VC-backed Series A-funded global Internet-of-Things transportation.

Houston, TX, US

• Led 13 long-term engagements as a Fractional CMO for startup ventures, mid-sized companies, nonprofits working to become more self-sustaining and associations commercializing offerings as they created the marketing.
• Aligning company goals to marketing strategy and investment
• Mapping specific strategies and predictive marketing plans to achieve these goals
• Building the plan for marketing activities to drive ROI revenue goals
• Executing a robust online strategy to drive awareness, demand & conversion
• Designing and implementing messaging, programs and campaigns that drive results

Herndon, VA, US

Recruited to consolidate and rebuild Marketing function for rapidly expanding global business unit through funding event, including product marketing, net new client acquisition and customer retention marketing. Designed and implemented integrated product marketing, demand generation and marketing automation lead waterfall, built to drive marketing.

New York, US

Repositioned this platinum nonprofit brand through transition to a self-sustaining organization, through commercialization of existing product / solution sets, repositioning of nonprofit product platform, and brand and demand creation. Responsible for the strategy, tactics and programs to create recognition, interest, demand and revenue for GuideStar USA..

Beltsville, MD, US

Repositioned brand in rapidly changing PR industry into a Social Media powerhouse leveraging thought leadership and influencer marketing. Brought in to help scale marketing demand to support aggressive sales plans. Broad scope of responsibilities including strategic marketing, plan development and positioning, customer segmentation, direct marketing.

Forchheim, DE

Spearheaded development and execution of online U.S. and then global strategy for interactive marketing functions, including creating business value definitions for online interactions, directing implementation of strategic and tactical objectives and providing focus to universal goals. Expanded ROI-based quantitative approach to online marketing globally.

Chosen as inaugural program candidate from 500-member pool, based on criteria including previous record of accomplishment and anticipated successful approach to major revenue projects. Drove anticipated annual $30M net new revenue generation with vendor integration, new product launch, and product pricing projects turned over at 90% completion phase.

Created and implemented strategic online road map for internal and external facing web properties, including brand marketing, demand generation, customer service and online communities. Spearheaded website re-launch, domain management, customer extranets, lead tracking, e-Service, and technical implementations, and consolidated business line specific.

Conducted Facilities Management pre-sales analyses, prepared financial pro forma statements, and analyzed post-installation P&L for National Account teams. Increased corporate oversight over potential risk areas with special projects including contract exposure, pricing process analysis and pricing system creation.