Inge Groot
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Inge Groot Email & Phone Number

Senior Manager Business Continuity and Crisis Management at Booking.com
Location: Amsterdam, North Holland, Netherlands 8 work roles 2 schools
1 work email found @booking.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Senior Manager Business Continuity and Crisis Management
Location
Amsterdam, North Holland, Netherlands
Company size

Who is Inge Groot? Overview

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Quick answer

Inge Groot is listed as Senior Manager Business Continuity and Crisis Management at Booking.com, a with 15941 employees, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a work email signal at booking.com and a matched LinkedIn profile for Inge Groot.

Inge Groot previously worked as Senior Manager Business Continuity & Crisis Management at Booking.Com and Manager Internal Communications at Booking.Com. Inge Groot holds Ngpr A+B+C, Internal And External Communication from Srm.

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{first}.{last}@booking.com
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Profile bio

About Inge Groot

I'm a passionate crisis manager and communication consultant with thirty+ years of experience in profit and non-profit organisations.Extensive knowledge of and experience with crisis management, crisis communication, communication strategy, planning and execution, internal communication, employee engagement, change management & communication, social media, new media, international PR.Key-words: strong political en managerial insights, enthusiastic, driven & motivated, generalist, professional, critical, analytic, inspirational manager and coach, international, multi-cultural.

Listed skills include Corporate Communications, Internal Communications, Strategic Communications, Crisis Communications, and 17 others.

Current workplace

Inge Groot's current company

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Booking.com
Booking.Com
Senior Manager Business Continuity and Crisis Management
Amsterdam, NH, NL
Employees
15941
AeroLeads page
8 roles

Inge Groot work experience

A career timeline built from the work history available for this profile.

Senior Manager Business Continuity And Crisis Management

Amsterdam, Nh, Nl

Senior Manager Business Continuity & Crisis Management

Current

Amsterdam, North Holland, Netherlands

Responsible for creating this new role for all incidents and crises that impact customer- and partner operations- develop, implement and maintain a Business Continuity framework across the business, for all roles, processes and teams related to customer- and partner operations- perform Business Impact Analyses across the business for systems, processes and procedures that are related to customer- and partner operations- develop, implement and maintain a Crisis Management framework- take a lead role in the Global Crisis Management Team in crisis situations, representing Booking's commercial operation- influence, persuade and engage at a senior leadership level to increase the awareness of and dedication to Business Continuity and Crisis Management- manage and develop a team across the globe into the center of expertise for operational business continuity and crisis management- develop a programme for carrying out exercises both actual and sandbox to test resilience, create awareness and increase the quality of Booking's Business Continuity and Crisis Management systems and procedures, related to customer- and partner operations

Jul 2021 - Present

Manager Internal Communications

Amsterdam Area, Netherlands

- Internal communication strategy, planning and execution. - Advisor to the VP Global Partner Services and the PS Leadership Team- Drive employee engagement based on company mission, vision, values and formulas- Connect and align target audiences spread over 200+ offices worldwide, taking into account cultural differences- Professionalize internal communication within Booking.com- Crisis communication and management- Major events, town halls, live streaming sessions etc.- Innovation and measuring success of internal communication tools, events and campaigns- Manage a team of 6-8 communication specialistsAdditional/temporary assignments- Support the newly appointed Crisis Manager with building the foundation of Booking’s crisis management system (2017 - 2018)- PMO Commercial Operations: coordinate the implementation of all regulatory and compliance-related changes for partners on behalf of Commercial Operations. Build an organisational framework for the implementation of bi-annual contract updates, which has become the standard after handing over the temporary PMO-role to the newly appointed PMO (Aug 2019 - March 2020)- Support the Commercial Operations Business Continuity team with the development of Crisis and Incidents Playbooks for all roles across the business involved in the operational scenarios (Aug 2020 - Aug 2021)

Sep 2016 - Jul 2021

Director Internal Communications And Emergency Communications

Amstelveen, The Netherlands

Senior advisor, responsible for internal communications of KLM, advisor for CEO and top management, crisis communications (social media during crises, international/national, internal/external), communication in a change process, high profile projects and events for CEO and Board of Directors (WebCasts, employee sessions etc.). Introduction of Enterprise Social Media (Yammer) and development of new (IT)-tools replacing off-line communication tools for all 30,000 employees.Regular speaker at conventions and seminars regarding crisis communications in general, crisis communications in the age of social media and crisis communications in relation to reputation management.

Oct 2013 - Sep 2016

Director International Pr & Emergency Communications

Amstelveen, The Netherlands

Senior advisor, responsible for International PR of KLM, crisis communications (social media during crisis, international/national, internal/external), cost & efficiency communication, operations communication, communication advisor for SkyTeam-issues and coordinator of corporate communications regarding business strategy, Joint Ventures, alliances and high profile projects.Regular speaker at conventions and seminars regarding crisis communications in general, crisis communications in the age of social media and crisis communications in relation to reputation management.

Sep 2008 - Oct 2013

Director Internal Communications | Flight Operations

Amstelveen, The Netherlands

Responsible for internal communications for Flight Operations, Operations Control Center and Fleet Services. Member of the Management Team and member of the KLM Operations crisis team. Manager of five.

Oct 2006 - Sep 2008

Owner And Communications Consultant

Kroes Automatisering & Communicatie

Alkmaar Area, Netherlands

Responsible for internal and external communications and PR for a large number of profit and non-profit organizations.ICL/Fujitsu, Ericsson, ECN Petten, Quest International, FNV Bondgenoten, Hogeschool Amsterdam, Stichting ASTRON, KLM, Stork, Gemeente Purmerend, NVOB, Psychologisch Pedagogisch Instituut Amsterdam, Stichting Voorwerk, MYClinic Prague.

Apr 1994 - Oct 2006

Director Internal & External Communications

Emmen, The Netherlands

Nov 1983 - Apr 1994
Team & coworkers

Colleagues at Booking.com

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2 education records

Inge Groot education

Ngpr A+B+C, Internal And External Communication

Srm

Vwo

Christelijke Scholengemeenschap Emmen
FAQ

Frequently asked questions about Inge Groot

Quick answers generated from the profile data available on this page.

What company does Inge Groot work for?

Inge Groot works for Booking.com.

What is Inge Groot's role at Booking.com?

Inge Groot is listed as Senior Manager Business Continuity and Crisis Management at Booking.com.

What is Inge Groot's email address?

AeroLeads has found 1 work email signal at @booking.com for Inge Groot at Booking.com.

Where is Inge Groot based?

Inge Groot is based in Amsterdam, North Holland, Netherlands while working with Booking.com.

What companies has Inge Groot worked for?

Inge Groot has worked for Booking.Com, Klm Royal Dutch Airlines, Kroes Automatisering & Communicatie, and Ericsson.

Who are Inge Groot's colleagues at Booking.com?

Inge Groot's colleagues at Booking.com include Ana Claudia Martinez, Valeriia Opanasenko, Veronica Klasson, Antonio Vitasović, and Miguel Barros.

How can I contact Inge Groot?

You can use AeroLeads to view verified contact signals for Inge Groot at Booking.com, including work email, phone, and LinkedIn data when available.

What schools did Inge Groot attend?

Inge Groot holds Ngpr A+B+C, Internal And External Communication from Srm.

What skills is Inge Groot known for?

Inge Groot is listed with skills including Corporate Communications, Internal Communications, Strategic Communications, Crisis Communications, Airlines, Public Relations, Management, and Social Media.

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