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Mary I. Email & Phone Number

Senior Marketing Professional | Digital Marketing Expert | Integrated Marketing Minded | Insatiably Curious at Charles Schwab
Location: Austin, Texas, United States 6 work roles 1 school
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Role
Senior Marketing Professional | Digital Marketing Expert | Integrated Marketing Minded | Insatiably Curious
Location
Austin, Texas, United States

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Mary I. is listed as Senior Marketing Professional | Digital Marketing Expert | Integrated Marketing Minded | Insatiably Curious at Charles Schwab, based in Austin, Texas, United States. AeroLeads shows a matched LinkedIn profile for Mary I..

Mary I. previously worked as Senior Marketing Manager at Charles Schwab and Affluent Segment Marketing at Charles Schwab. Mary I. holds Bachelor'S Degree, Marketing, Management, Communication Studies from The University Of Iowa Tippie College Of Business.

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Charles Schwab

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Profile bio

About Mary I.

Senior digital marketing professional designing and establishing integrated marketing strategies and campaigns in alignment with organizational goals. Core competencies include:- Go-to-market strategy and planning- Product marketing positioning- Segmentation and sub-identities- Channel planning and prioritization- Highly collaborative with cross-functional teams and stakeholders

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Mary I.'s current company

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Charles Schwab
Charles Schwab
Senior Marketing Professional | Digital Marketing Expert | Integrated Marketing Minded | Insatiably Curious
San Francisco
Website
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6 roles

Mary I. work experience

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Affluent Segment Marketing

Current

Westlake, Texas, Us

Lead for branded segment integration into Schwab's marketing approaches for product and solutions, education and engagement content, and field-to-client/prospect marketing.

May 2024 - Present

Engagement And Retention Of Tda Clients Transitioned To Schwab

Westlake, Texas, Us

Responsible for designing messaging, channel and asset planning as well as activation to transitioned clients via the integration of TD Ameritrade with Charles Schwab with the desired outcome of retention and asset consolidation.

Apr 2022 - May 2024

Ultra And High-Net-Worth Investor Engagement And Retention

Westlake, Texas, Us

Activation lead for go-to-market strategy and planning, including work on positioning, branding, channel prioritization, segmentation definition and persona work centered on ultra and high-net-worth investors.

Jan 2020 - Apr 2022

Engagement And Retention Of Derivatives Traders At Schwab

Westlake, Texas, Us

Developed hypothesis driven, research and journey-based marketing to increase satisfaction and eliminate perceived hurdles to trading among new and experienced derivatives trading prospects and clients.(Post optionsXpress integration with Charles Schwab.)

Feb 2017 - Jan 2020

Engagement And Retention Of Traders At Optionsxpress By Charles Schwab

Optionsxpress By Charles Schwab

optionsXpress Integration: Designed and delivered client retention messaging strategy that aided in the achievement of exceeding the trade volume goals and lowered estimated attrition for optionsXpress clients pre-and-post migration. Created cross-firm, multi-channel marketing levers and assets to retain oX clients pre-and-post integration: live-person video production, platform demo videos, landing pages with image and text carousels, multi-touch email journey to onboard migrated clients to Schwab, and established inaugural futures onboarding stream at Schwab who previously did not support futures trading until post-integration.Prior to integration: Generated strategic marketing campaigns focused on client lifecycle – onboarding, engagement, and win-back – helping traders make decisions and take action as an individual investor.

Feb 2010 - Oct 2017
Team & coworkers

Colleagues at Charles Schwab

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1 education record

Mary I. education

  • The University Of Iowa Tippie College Of Business
    The University Of Iowa Tippie College Of Business
    Communication Studies
FAQ

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What company does Mary I. work for?

Mary I. works for Charles Schwab.

What is Mary I.'s role at Charles Schwab?

Mary I. is listed as Senior Marketing Professional | Digital Marketing Expert | Integrated Marketing Minded | Insatiably Curious at Charles Schwab.

Where is Mary I. based?

Mary I. is based in Austin, Texas, United States while working with Charles Schwab.

What companies has Mary I. worked for?

Mary I. has worked for Charles Schwab and Optionsxpress By Charles Schwab.

Who are Mary I.'s colleagues at Charles Schwab?

Mary I.'s colleagues at Charles Schwab include Ashley Del Barto, Patrick Mitchell, Jessica Nisso, Elexus Foster, and Debbie Frantz.

How can I contact Mary I.?

You can use AeroLeads to view verified contact signals for Mary I. at Charles Schwab, including work email, phone, and LinkedIn data when available.

What schools did Mary I. attend?

Mary I. holds Bachelor'S Degree, Marketing, Management, Communication Studies from The University Of Iowa Tippie College Of Business.

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