Ingrid Dufvander Hellberg Email & Phone Number

Stockholm, Sweden

Stockholm, Sweden

• Within this role I’ve been responsible of leading several projects including videos on site, guides, gift-with-purchase activities, customer engagement activities amongst others while also leading workshops and.
• Contributing to setting the overall vision for the customer experience based on customer insights, competitive analysis and market trends
• Creating business cases and setting priorities towards Business Tech that are aligned with our targets and business goals
• Implementing, leading and driving projects from start to finish, securing that the right stakeholders are involved and updated on status and actions needed
• Being part of discoveries, workshops, iterations, MVP’s, A/B-tests etc. feeding in commercial opportunities and customer insights to the process
• Strong cross-functional collaboration with departments involving Sales, Assortment, Marketing, Business Tech and Legal.

Stockholm, Sweden

• Responsible for the overall selling and stock management. In two years I doubled the sales and SOB while also increasing the profitability of my concept thanks to a strong commercial plan. In addition to this I secured.
• Maximizing sales and profitability through local strategic short- and long term planning
• Responsible of the pre-season buying, in-season stock management and after-season follow-up in a close collaboration with the Business Controller
• Responsible of driving the concept commercial strategy together with the E-commerce Visual Merchandiser and E-commerce Planner based on customer learnings and market tendencies
• Responsible of driving the sustainability communication strategy in a close collaboration with the local and global sustainability teams
• Training and developing new E-commerce Merchandisers

Stockholm, Sweden

• Within this role, I implemented recycling online - and omni strategy making it possible for our customers to redeem their voucher online when returning the plastic bottle in store. Other responsibilities entail:
• Maximizing sales and profitability through global strategic short- and long term-planning
• Analyzing daily sales and weekly campaigns through multiple KPI’s and proactively work with stock management, ranking and product development
• Managing the site content by creating landing pages across the site including campaigns, categories and subcategories in the LHN, ensuring traceability in Google Analytics and SEO optimization across all pages
• Driving the commercial- and communication strategy together with the Online Manager, Activity Planner and Social Media Manager based on internal and external insights
• Strong cross-functional collaboration with various departments, including Buying, Marketing, Product- and Business Development, Logistics and Customer Service

Stockholm, Sweden

• Implemented "What's Trending Now", "Bestsellers" and "As Seen on Instagram" (before it became shoppable) in the LHN which was later picked up by many of the other markets. Other responsibilities entail:
• Managing the site content and optimizing sales by creating a great customer journey
• Analyzing customer behavior data, setting the concept commercial strategy together with the E-Commerce Merchandiser
• A/B-testing website functionalities and monitoring competitors by highlighting trends and features that would add extra value to the customer experience
• Creating personalized and segmented emails and pushes securing the theme, products and copy to drive traffic, conversion and customer engagement
• Interviewing and training E-commerce Visual Merchandisers

Stockholm, Sweden

• Composed a business proposal of what services we could offer our fashion clients. Other responsibilities entail:
• Identifying and developing new business opportunities and services
• Evaluating campaigns and brands, crafting digital ideas and strategies
• Analyzing the consumer behavior, creating and proof-reading reports to our clients
• Assisting at presentations of insight and recommendations
• Assisting the Director of Intelligence with fashion projects

London, United Kingdom

• Creating daily- and weekly sales reports to the Buying and Merchandising team
• Daily liaising with designers and wholesale suppliers
• Writing, checking and following up on stock and order confirmations
• Trend forecasting and researching for potential new designers
• Attending brand and designer trainings

London, United Kingdom

• Creating daily- and weekly sales reports to the Buying and Merchandising team
• Daily liaising with designers and wholesale suppliers
• Writing, checking and following up on stock and order confirmations
• Trend forecasting and researching for potential new designers
• Attending brand and designer trainings

London, United Kingdom

• Providing excellent customer service as the first point of contact
• Managing incoming phone calls, emails, invoices, customer orders and logistics worldwide
• Assisting at in house events and collaborations with artists
• Guiding and aiding the customers online and in store
• Ensuring communication with all sales staff, supporting them in achieving their sales targets

London, United Kingdom

• Researching for creative editorial, commercial and consultant jobs
• Daily liaising with clients and PRs in London, Paris, Milan and NYC
• Managing couriers within the UK, Italy, Switzerland, France, USA and China amongst others
• Assisting the Fashion Director on photo- and film shoots
• Co-ordinating and scheduling appointments throughout fashion week
• Scheduling appointments throughout fashion week, attending fashion week and press days

Growth Marketing

Bachelor Of Arts - Ba, Fashion Theory

Politics & International Relations

Fashion Magazine Business

Cours De Civilisation Française

Fashion Journalism