Ingrid W. Email & Phone Number

Marietta, Georgia, United States

Educating those involved in senior care communities on the many aspects of hospice care and on the differences between hospice, home care, and home health.Networking with the senior care community to establish relationships between trusted friends and colleagues to provide optimal care options for potential and current patients.Volunteering in communities and local non-profit groups to establish relationships with referral partners and resources.Calling on healthcare facilities, physicians, clinics, and eldercare facilities to generate sales for hospice care; relationship development by organizing and attending events and networking groups with industry professionals as well as cold calling; generating, tracking, and following up on leads; initial intake and follow-up of patients in homes, hospitals, and short and long-term care facilities; establishing presence in the community by arranging and hosting outdoor events, meetings, food drives, luncheons, and other events at medical offices and senior living and care communities.Developing and executing plans to market services to target customers and referral sources; copywriting and graphic design for media kits, brochures, newsletters, email marketing, ad copy, attending networking meetings, and new lead generation.

Canton, Ga

Operations: Establishing financial goals for individual and consolidated operations, including revenue and expenses; developing budget and business plans to achieve targets and maintain profitability; performing competitive assessments to determine pay and billing rates; negotiating terms of service for contracts; identifying problems with billing, creating solutions, and implementing new processes to stop future complications.PR and Marketing: Developing and executing plans to market services to target customers and referral sources; writing and distributing press releases, writing copy and graphic design for media kits, brochures, newsletters, email marketing, ad copy, attending networking meetings and new lead generation.Recruiting and Retention: Establishing plans to identify and develop sources of qualified staff, contacting, and recruiting prospects, securing commitment for employment, and maintaining employee relationships to ensure continuous supply of qualified employees for office and field staff as well as placement in medical offices.Sales: Call on healthcare facilities, physicians, clinics, and eldercare facilities to generate sales for both healthcare staffing and skilled and unskilled home care; relationship development by organizing and attending events and networking groups with industry professionals as well as cold calling; generating and following up on leads; new client signups in residential, hospital, and short and long-term care facilities; establishing presence in the community by sponsoring CEU's at hospitals and medical offices as well as other sponsorship opportunities, luncheons, etc.֎ Increased skilled nursing sales by 200%֎ Increased total weekly billable hours by 87%

Chattanooga, Tennessee Area

Development of marketing policies and objectives. Performing market research and designing marketing plans. Reviewing changes in the marketplace and creating marketing strategy. Creating budgets, policies, and procedures. Directing and controlling digital marketing department. Developing and delivering marketing policies, plans, practices, and strategies to attract customers to company website, online presence, and promote services online. Reviewing online statistics, changes to the marketplace, and identifying the best practices to optimize online marketing performance and changing plans accordingly. Overseeing all e-marketing content and exploration of sales channels.

Woodstock, Georgia

Ecommerce and Internet Marketing: Designed and optimized over 200 page website targeting end users with specific applications, which increased traffic and generated record sales.Social networking and blogging including Twitter, Facebook, LinkedIn, Yelp, Google, Digg, and other emerging channels.Amazon.com, eBay, Yahoo!, Google Shipping, PayPal, and other shopping cart and sales tools.Search Engine Optimization and Marketing: Google, Yahoo!, Bing, and Facebook Ads Campaign execution, placement, management, and budget, metrics, and performance analysis.Public Relations, Writing, and Graphic Design: Writing and distributing press releases, writing copy and graphic design for media kits, brochures, newsletters, email marketing, ad copy, forums, and blogs.Appearances in several television and radio commercials.Company Representation:Nationwide trade shows including setup, booth design, attendance, interaction, and follow-up.Product Development and Design: Developed several new product concepts and applications based on consumer, reseller, and contractor needs.Legal: Trademark application and submission.Accounting/Bookkeeping: Designed and maintained accounting system. Accounts Receivable, Accounts Payable, Payroll, Report Processing

Roswell, Georgia

Website design and search engine optimization. IIS, JavaScript, Perl, PHP, SQL.Graphic design including logo, letterhead, trade show booth, brochures, and other branding literature.Designed and implemented Windows NT local area network with advanced security, RAID, and backup after backup and restoration of data destroyed by virus.Created Microsoft Access databases to organize and analyze accounting, customer, and systems data.

Roswell, Georgia

Customer relations management, brochure and flyer design, writing and editing ad copy, data entry in FMLS and MLS, and communications between clients, agents, loan officers, and legal representatives.