Ingrid Chen Email & Phone Number

Boston, Ma, Us

Manchester, Nh, Us

Boston, Massachusetts, Us

Wilmington, Ma, Us

Led integrated B2B marketing team across media and advertising, internal and external events, and social media to drive brand awareness and lead generation (annual $10M budget). Oversaw creative, content and media agencies, corporate brand stewardship, messaging, digital & experiential marketing, research, content development, sales funnel nurture, internal training, and collaboration with EMEA, APAC and Japan. Managed team of 10 and mentored two brand managers.• Launched “What If” campaign: first-time ads focused on ADI’s impact on humanity and solutions expertise. Increased brand awareness among new up-the-stack audience by +10%. Paid media drove 72% increase in new visitor website traffic. Developed thought leadership content with external partners. Global sales pipeline grew to $1.8B LTV.• Spearheaded branding and naming of in-development congestive heart failure device targeted at new consumer audience/industry. Developed brand architecture exploration, messaging map, name, and logo creation.• Led global brand integration and media plan of Maxim/ADI merger with three-month campaign that increased brand lift: +12% familiarity, +17% acquisition perception and +17% favorability.• Managed update to corporate brand guidelines, ensuring consistency in brand and messaging across assets and events.• Directed virtual 2021 CES experience during COVID, delivering +149% increase in contacts YOY; 40% became sales leads. • Led negotiations with Procurement to reduce creative and media agency fees by 20% with rates locked through 2024. • Coached, developed and promoted three team members over a two-year period.

Wilmington, Ma, Us

Hired to drive corporate brand, media and advertising; within 3 months the company re-org'ed and I took over my manager's position which included social and also took on internal/external events.

Boston, Ma, Us

Developed, managed and promoted boot camps—technical, professional and company-specific training for college recruits.• Identified need gaps and gained buy-in from internal stakeholders that resulted in 30% increase in training curriculum; average program NPS was 73 across four cohorts.• Designed pre- and post- program assessment to measure Kirkpatrick Level 2 Learning & Retention where average scores increased by 16% and 41% in June and July, respectively.• Developed and led communication and self-brand trainings; average NPS was 94 across four cohorts.

Planned and executed New York Life’s (NYL) title sponsorship of Men’s and Women’s Pac-12 and ACC Men’s basketball championships. • Drove brand awareness and preference by leading on-site activations that included community service events, photo booth, on-court trivia/shoot-out contests, concierge, and hospitality suite, together resulting in 19% brand association increase on-site vs. via online brand survey and 33% increase in awareness of NYL’s brand vs. insurance products.• Assisted VP of Marketing in developing strategic plan for NYL including future sponsorship property recommendations and activation opportunities.

Purchase, New York, Us

Led national marketing campaigns for community tennis: $3M budget for Youth Tennis and $5M budget for grassroots initiatives. Served as creative agency to internal departments and external partners. Oversaw retail relationships, manufacturer education and sold Youth Tennis merchandising into Dick’s Sporting Goods, Sport Chalet and The Sports Authority. • Led brand and strategy integration of Youth Tennis among marketing, programs, training, and player development teams. Wrote and presented 5-year Youth Tennis strategic plan to Board for approval. • Developed all digital, video and print assets and PR plan. Launched new website and promoted online equipment offer with sweepstakes on social media; sales grew 300% vs. prior year. • Partnered with Professional Tennis Management schools and promoted programs through digital assets, search engine marketing and social media; websites averaged 200% increase in page views and 40% increase in applications.• Managed relationship with TGA, national franchise provider of after-school tennis enrichment programs, through coordinated marketing, business development and content creation efforts. Franchises grew by 45%.• Grew USTA PE programs by 10% and after-school programs by 20% in 2015. Led regional offices to promote and execute programs, including development of English/Spanish educational videos.• Developed infrastructure for and drove awareness of Youth Tennis to increase participation nationwide. Oversaw 48 national markets to grow youth programs through marketing, training, program development, and local/national PR.

Purchase, New York, Us

Led national marketing campaigns for pro tennis: $2M budget for Olympus US Open Series. Served as creative agency to Pro Circuit and external tournaments. Enhanced consumer experience at US Open via digital content creation and fan text message campaign. Directed video production for US Open, US Open Series and Pro Circuits.• Led brand and Membership campaign with TV, digital, print, and assets at US Open; membership increased by 35%. • Managed development and execution of national Series campaign and fan promotions to include TV/print/OOH, ad trafficking, ESPN partnership, experiential bus tour, budget, media planning, direct mail, collateral, and ticket promos. – Created 13 TV spots in 2009 to drive tune-in, resulting in record viewership and 31% increase vs. previous year. – Delivered over $3.5M in media impact and 350+M impressions to sports and tennis fans.• Renewed enhanced Year 2 TV and activation campaign to Series title sponsor Olympus with stronger TV/online branding, photo contest and on-site activation. Reskinned website and developed social media and user-generated content to increase awareness, education, sponsor branding, and engagement; website traffic increased by 42% vs. Year 1.

Stamford, Ct, Us

Launched color CD/DVD printer “DiscPainter” (CES Innovations 2008 Design & Engineering Award Honeree in the Computer Peripherals category) and document management software “DYMO File” with $11MM global sales and $2MM marketing budget. Developed global launch strategy, determined go-to-market plan and achieved distribution in new consumer electronics channel. Led consumer insights research and testing, resulting in improved software, hardware and product documentation. Developed tagline, logos, software features/icons, packaging, sell sheets, print-online ads, copy, in-store displays and sales training kits. Oversaw direct marketing efforts, PR, online campaigns, 18 tradeshows, blogging, and SEO and achieved 13+MM PR impressions and 5,500+ qualified names, exceeding targets by 30%. Led-cross-functional teams of internal engineers, software developers, creative, channel/sales teams as well as external creative/promotional agencies.

New York, Ny, Us

Managed #1 Beauty Tools and Nail Care businesses with $78MM annual sales and $9mm marketing budget. Led product development from conception to consumer testing to launch. Developed and launched collection of patented ergonomic pedicure products and premium tweezer with year 1 sales of $5mm. Determined go-to-market strategy of 18 SKU relaunch for new Nail Care Collection. Presented new launch plans to buyers and led consumer support strategy to include PR, merchandising, advertising and website. Grew sales by 16% in 2006.

Atlanta, Georgia, Us

Established national retail strategy for upscale urban market and opened first flagship store in New York City; Q1 sales exceeded goals by over 50%. Implemented merchandising standards to improve operating efficiencies; sales increased by 30%. Improved freight flow, remerchandised higher velocity SKUs and created training program in $70MM+ store—net profits increased by 25%.

Bachelor Of Arts - Ba, Economics

Master Of Business Administration - Mba, Marketing & Strategy