Ian Rapson Email & Phone Number

South Africa

Gauteng, South Africa

I oversee a diverse portfolio of products for multiple multinational companies, including D.O.R.C, J&J Vision, STAAR Surgical, and Santen. Through collaborative efforts with these organizations, I ensure alignment of marketing strategies and stay abreast of market trends. My responsibilities encompass developing and executing annual Brand Plans, as well as managing the marketing expense budget. Additionally, I handle inventory management, conducting monthly forecasting and ordering, and monitoring stock levels and expiration dates. I engage in negotiations with Hospital Groups and Medical Funders to establish competitive pricing. Furthermore, I conduct product training sessions for the sales team, equipping them with enhanced knowledge to effectively engage with customers.

Gauteng, South Africa

My product portfolio consists of the full range of J&J Vision Intraocular Lenses, from monofocals all the way to extended depth of focus lenses as well as their range of Ophthalmic Viscoelastic Device. BVI's disposable range of surgical disposables, from cannula's and needles to knives, drapes and everything in between.STAAR Surgical's ICL, from assisting with preoperative work ups, surgical technique to post operative care.

National

National

• Sales Support to 6 direct and 1 Agency reports• Planning and calculating of annual sales budgets for the team• Support and guide the sales team to achievement the consumables annual budget• Sales Analysis to identify trends and recommended strategies• Build and maintain strong Customer relationships• Coaching, training and Sales Support to Team.• Continuing to maintain and grow Cataract & Refractive Portfolio• IOL product management pertaining to customer pricing, consignments, supplier’s orders and strategies. • Supply of Sales Reports to the team in order for them to monitor their sales and tracking their performance against their Budgets• Organize and Present at Pre Cycle and National Sales Meetings

Regional & National

• Sales support to three direct reports.• Assist my team to achieve the East regions annual budget• Sales Analysis to identify trends and decline in sales.• Build and maintain Customer relationships• Coaching, training and Sales Support to Team.• Continuing to maintain and grow Cataract & Refractive Portfolio• IOL product management pertaining to customer pricing, consignments, supplier’s orders and strategies. • Supply of Sales Reports to the team in order for them to monitor their sales and tracking how they are doing against their Budgets• Organize and Present at Pre Cycle and National Sales Meetings

South Africa

• Launch New Refractive IOL (Symfony) into the South African Ophthalmic Market.• Maintain and grow new STAAR ICL product portfolio with in the Surgical Division.• Sales and Application Support for Range of Refractive Lasers• Doing calculation of ICL’s for customers.• Proctoring and training of local surgeons, including spending time in theatre during ICL implantation to advise on implantation technique.• Conducting the certification training of new surgeons wanting to implant ICL’s• Handling of complaints related to product and procedures.• ICL Stock management, ordering from supplier and ensuring delivery to the customer.

Responsibilities Include:- Maintain and grow the FoB Cataract for Zeiss in SA.- Introduction of new products into the SA Market- Develop and implement: Stock Control and Logistics processes Marketing & Sales strategies Commissions & Incentives Divisional budgets- Pricing, NAPPI Codes & Medical Aids reimbursements- Employment and development of sales team- Sales & Product training- Registration of ethical devices- Communication and reporting with Head Office in Germany- Preparation of Company participation in National Congresses and National Workshops- Trustee on the Carl Zeiss Pension & Provident Fund- Internal ISO Auditor

Johannesburg Area, South Africa

- Achieving the Company budget- Preparation of Sales Departments Sales & ExpenseBudgets- Sales & Product training- Employment of Sales staff- Key Accounts management- Managing Sales Representatives: Sales Performance Reports - Implementation of Sales strategies: Classifications of Customers Quarterly Focus Products Pricing- Marketing of existing and new products- Corresponding with Local & Overseas Suppliers on Product related issues- Organising of Congresses and National Workshops

Johannesburg Area, South Africa

Promoted and assisted Surgeon in theater with the different sets available from Smith & Nephew in the Orthopedic trauma division.

East Rand, Free State, North West, Northern Cape,

• Sales of Instrumentation and Disposables• Demonstration of Instrumentation• Drawing up of Cross Merchandising agreements and proposals • Negotiating with Hospital Managers, Doctors • Budgeting and Planning for my territory• Wet labs and Tearooms

Marketing Diploma, Marketing/Marketing Management, General

Senior Certificate, Economics

Prefect, Company Drill Sergeant, A-Team swimming