In-Young Chang Email & Phone Number

California, United States

California, United States

San Francisco, Ca, Us

Specializing in comprehensive brand building, encompassing: identity creation, narrative development, experiential design, and end-to-end event production. Partnering closely with client companies to craft compelling stories and implement innovative brand strategies to drive awareness and revenue growth.www.goodship.co

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Brand Experience

San Francisco, California, Us

Brand Experience

Head of production through Ansible's evolution from a mobile-only to a digital, mobile-first agency. Managed full lifecycle of projects/products, utilizing both waterfall and agile methodologies as appropriate.Kia Motors America• Led cross-functional production team on digital AOR account, managing Kia.com, KMA's tier 1 responsive website.• Established new workflows and oversaw all production of daily maintenance tasks, product updates & product launches, new campaigns, and vehicle launches. Processes accounted for bi-coastal and offshore team structure, as well as client needs for detailed task tracking & reporting.• Managed relationships & budgets with KMA vendors to expedite production of vehicle CGI and provide accurate financial billings to client on a monthly basis.

STELARA® (Johnson & Johnson)• Created and led cross-functional production team for Ansible's first mobile media and mobile creative AOR client relationship.• Found opportunities to automate and expedite large portions of regular product maintenance without compromising quality of work. These efficiencies freed the team from rote tasks and gave them the space needed to innovate, test, and present more daring creative opportunities to give the client a competitive edge in the pharmaceutical market.• After taking leadership of production on the account, the agency's scope grew close to 2x year over year.Microsoft• Set up and led processes for each client group under the account upon winning the AOR business for the Microsoft Partner Network.• Managed production across projects, including: ⇨ Responsive site UX, creative, development on Azure platform⇨ Production of animated video from concepting, script-writing, creative, video production, to final delivery⇨ Programmatic, SEM, social, display campaigns: planning, production, media execution, maintenance, analytics reporting⇨ Email marketing production, internal business strategy communication powerpoints & white papers

Paris, Ile De France, Fr

General Mills: Pillsbury, Betty Crocker Fruit Snacks• Executed entire lifecycle of projects, including full site redesign and CMS migration, digital media campaigns and production, site maintenance, brand platform concepting, strategic social listening research.• Tracked production pipeline and managed large client budgets, ensuring all projects delivered on time and on budget, while working closely with internal finance team to communicate and hit revenue goals.• Conducted all production cost negotiations between agency and General Mills for Pillsbury account.• Main agency point of contact on TV talent contracts for Pillsbury commercials used on digital properties.• Mentored & advised project managers on financial tracking & production processes.

New York City, Us

• Managed delivery of small to large interactive projects from discovery to launch. Projects varied from website & microsite builds; standard, rich media, mobile media campaigns; social media applications & pages; digital billboards; and mobile applications.• Oversaw production of internal product initiatives, reviewing/editing wireframes, content matrices, designs, and prototypes.• Reviewed and distilled all technical documentation; developed matrices and functional specifications; provided XML/HTML/Flash edits; and conducted social media tracking as needed.• Reviewed and QAed all work products, regularly providing feedback/comments to IAs, designers, and developers to ensure client objectives and quality standards were met.• Created and reviewed all scopes of work; managed project schedules, internal resources, vendors, budgets, assets, and overall project organization to meet deliverables and milestones.• Supervised and trained junior PMs in workflows, client management, project management tools, and QA• Managed cross-office communication & workflows between NYC, Beijing, and Ho Chi Minh City locations to ensure near-24/7 coverage on client account work.

• Managed production on client campaigns ranging from social media targeting, community management, B2B banner targeting, and website builds.• Produced personas, sitemaps, user flows, wireframes, and functional specifications for social media applications, websites, and campaign microsites.

New York, Ny, Us

Reviewed websites and ad campaigns in categories: political blogs, news sites, music, television.

New York City, Ny, Us

Provided live streaming, expert commentary for all archery events on NBCOlympics.com’s site for 2008 Summer Games in Beijing, China.

New York, Us

Managed both the print and digital workflow to bring Quamut—a how-to publication—to market. In addition to editing and proofing each publication, this involved coordinating production efforts between writers, copyeditors, photo editors, content managers, printers, and a development team to meet weekly editorial deadlines.

Us

As a staff writer, I wrote biographical pieces on notable people in popular culture for The H.W. Wilson Company’s flagship monthly magazine, Current Biography. Additionally, for the company’s bibliographic publication, Current Issues: Reference Shelf Plus, I researched and compiled articles into relevant reference topics, accompanying each with editorial forewards.

Msc, International Relations

Ba, Political Science, English