Ioana Boldor Email & Phone Number

London, United Kingdom

Previous roles at WO: Engagement Director, Senior Programme Manager

Dubai, United Arab Emirates

Dubai, Uae

New media agency active in the field of Direct marketing, Web design &development, Online, social media and Bluetooth marketing, Media planning &buying, Mobile solutions & apps• Developed digital/online marketing strategy and plans for clients• Led teams to run projects across website builds, social media initiatives (campaigns, competitions, advertising), search marketing (SEM), product launches, e-commerce, web analytics, direct marketing• Key clients: Estée Lauder, Clinique,… Show more New media agency active in the field of Direct marketing, Web design &development, Online, social media and Bluetooth marketing, Media planning &buying, Mobile solutions & apps• Developed digital/online marketing strategy and plans for clients• Led teams to run projects across website builds, social media initiatives (campaigns, competitions, advertising), search marketing (SEM), product launches, e-commerce, web analytics, direct marketing• Key clients: Estée Lauder, Clinique, Bobbi Brown, Smashbox, Jo Malone, Ikea UAE, M&S UAE Show less

Bucharest, Romania

Managed the marketing strategy and plans for one of the company’s core department and a €35M+ turnover business, across elements of marketing mix; led special projects during the change management program• Led and managed a team of 7 product managers • Ran special projects across a change management program envisaged to target output, behaviors and vision for a full company paradigm shift• Designed and implemented business process improvements, job redesign and objective setting… Show more Managed the marketing strategy and plans for one of the company’s core department and a €35M+ turnover business, across elements of marketing mix; led special projects during the change management program• Led and managed a team of 7 product managers • Ran special projects across a change management program envisaged to target output, behaviors and vision for a full company paradigm shift• Designed and implemented business process improvements, job redesign and objective setting which increased work & operation’s efficiency • Publisher’s relationship management (150 accounts) to leverage strength in cost effective marketing management and commercial negotiations • Developed trade marketing strategies and national launches (sales fundaments such as distribution, display, promotions and price, BTL focus), brand building, collateral sales and advertising campaigns from start to finish• Project managed the start-up of the direct import-export business for the company Show less

Bucharest, Romania

• Strategic consulting and project management skills gained during the feasibility analysis of an intended Joint Venture between Ringier Romania and Rautakirja Romania• Comprehensive process analysis of publishing market and distribution management at both companies, distribution strategy development, forecasts, market research, benchmarking international best practices• Project member in other intended development plans: Subscription Call-Center, POS Merchandising, Internal Process… Show more • Strategic consulting and project management skills gained during the feasibility analysis of an intended Joint Venture between Ringier Romania and Rautakirja Romania• Comprehensive process analysis of publishing market and distribution management at both companies, distribution strategy development, forecasts, market research, benchmarking international best practices• Project member in other intended development plans: Subscription Call-Center, POS Merchandising, Internal Process Evaluation, BSCs etc. Show less

Executive Mba, Management Of Business Administration

Msc, International Business Transactions/ International Economic Relations

Bsc, International Relations And European Studies

AIESEC Cluj-Napoca