Iole Whiteford Email & Phone Number

Bloomfield Hills, MI, US

Bloomfield Hills, Michigan, United States

Southfield, MI

Audience Measurement Product Lead managing portfolio that powers audience measurement and campaign effectiveness for automotive marketers across all channels. These solutions are leveraged by every major automotive brand in the United States, across media channels, platforms, and direct marketing communications.

Bloomfield Hills, Michigan

• Held responsibility for company’s consumer-facing Websites, including content, usability and infrastructure. Delivered industry-leading online shopping experience, incorporating key brand messaging and efforts applied.
• Managed refresh and re-architecture of four branded Websites, resulting in redesigned real estate shopping section experiencing 34% conversion improvement.
• Integrated voice of consumer into real estate shopping process, including industry firsts of engaging current homeowners for ratings and reviews, “ask a homeowner” and social media reviews. Boosted company online.
• Directed Website analytics integration and internal stakeholder report development.
• Oversaw SEO strategy and implementation and reporting.
• Transitioned advertising from traditional industry holiday and incentive-based messages to focus on consumer-inspired product and services, driving operational efficiencies and higher quality leads.

Warren, MI

Senior Technical Project Manager, U.S. Navy, 2008-2010Served as lead project manager for U.S. Navy, advertising lead tracking system, a B-to-B interface used by recruiting administration and field members to plan and track marketing initiatives, maintain lead information and report on marketing effectiveness. Managed back-end project development, complex.

Dearborn, MI

Oversaw all digital production for Mercury and Lincoln consumer-facing brand Websites. Developed planning documents and managed production teams to meet project deliverables, as well as client and company objectives. Kept digital client apprised of project progress and milestones. Managed vendor commitments and work as project required.

Product Information Specialist (Chrysler/Dodge), 2002-2004. Supported new vehicle launches and model year refreshes for multiple vehicle platforms through development of communication objectives for production teams, shot lists and content plans. Issued team communications of product updates, ensuring continuous product accuracy for each Website..