Praveen Kumar

Praveen Kumar Email and Phone Number

Managing Director at ExpertusONE @ ExpertusONE
santa clara, california, united states
Praveen Kumar's Location
Chennai, Tamil Nadu, India, India
Praveen Kumar's Contact Details

Praveen Kumar work email

Praveen Kumar personal email

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Praveen Kumar phone numbers

About Praveen Kumar

Marketing and business expertise of 25+ years in FMCG (Fast Moving Consumer Goods – 6 years), Internet (4 years) and IT industry (8+ years) – all Brand / Market / Thought LeadersConceptualized, launched and grew Brands (12 brands) that are now flagship brands for respective organizationsEstablished marketing functions, systems and processes ground-upManaged and responsible for marketing budgets of Rs. 5 billion so farHandled team strengths of more than 100 peopleSet organizational and industry benchmarks in terms of scope, quality, innovation and delivery by marketing functionsWon numerous awards and accoladesWorked extensively in all and related areas of marketing: brand management, product management, pre-sales, business development, sales support, research and analysis, corporate communications (internal / PR / CSR) and business strategyCoordinated and interfaced with, and managed, teams spread across various geographies from the USA to AustraliaDeveloped and implemented communication programs for target audiences across the worldMale, 39, married with one child, Masters in Business AdministrationSpecialties: HRM, Comp & Ben, Employee Engagement, Brand Management, Marketing Communications, Research & Analysis, Pre-Sales & Sales Support, Public Relations, Internal Communications, Business Development

Praveen Kumar's Current Company Details
ExpertusONE

Expertusone

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Managing Director at ExpertusONE
santa clara, california, united states
Website:
expertus.com
Employees:
162
Praveen Kumar Work Experience Details
  • Expertusone
    Managing Director
    Expertusone Apr 2024 - Present
    Chennai, Tamil Nadu, India
    View
  • Expertus
    Vice President Hr & Marketing
    Expertus May 2007 - Mar 2024
    Chennai
    Setup the Marketing function and revamped HR functions to properly reflect true HR capabilities. Build the brand with all stakeholders - employees, clients and analysts.
    View
  • Polaris Software Lab
    Vice President - Corporate Marketing
    Polaris Software Lab Nov 2003 - May 2007
    Chennai, India
    Brief ProfileCore member of the senior management of the organization that was involved in business strategy, marketing and sales. Headed the Marketing Communications function that involved all internal and external facing communication including sales support, business development and research and analysis.Key Result AreasCoordinate with solution centers to design and craft service offeringsDevelop go-to-market strategiesConceptualize, design and implement marketing programsConceptualize, design and implement corporate communication programsDevelop and maintain analyst relationsCentral coordination for partnersManage the inside-sales teamAchievementsHeaded the team that relaunched products with new branding after acquisition from the CitigroupDeveloped and implemented sales kits for all major offeringsEstablished many processes and practices for marketing programsWon 2 Team Excellence Awards & 1 Annual Business Excellence Award and conferred ‘Konark’ status
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  • Sify
    Head - Marketing, Consumer Channels & Pre-Sales
    Sify Aug 2000 - Nov 2003
    Chennai, India
    Brief ProfileCore member of the top management of the consumer business division that is involved in business strategy, policy making and P&L. Headed the business (content), marketing and pre-sales functions that is responsible for creating properties and creating opportunities to monetize those propertiesKey Result AreasIncrease consumer base through content and utility mixRationalize content structure and draft editorial policyManage all marketing activities for portal business of SifyHandle all advertising sales support functionsLead a team of more than 60 associatesAchievementsEstablished industry benchmarks for internet advertising in terms of tools and monetization opportunitiesLead a team to develop a full home grown Content Management System for managing the portal that has over 2 billion page views a month - a system that has now been productized and being soldWon 4 of the 6 Winning Spirit AwardsDeveloped monetization tools for Sify iWay Outlet KiosksRated as ‘Visionary’ in a Gallup Assessment for senior management in Sify
  • G M Pens International
    Group Brand Manger
    G M Pens International Sep 1996 - Aug 2000
    Chennai, India
    Brief ProfileCore member of the top management of the marketing division that is involved in business strategy, marketing and sales support. Headed the brand management function that is invovled in developing marketing strategies and below-the-line promotion strategies for products and brandsKey Result AreasIdentifying and understanding opportunities and niches by studying consumer needs and psycheManaging all the brands of Reynolds (including mother brand)Designing and implementing all marketing activitiesResponsible for all market researchUnderstanding market dynamics through field interactionEstablish the Product Management Function - i.e., a system and process of developing products that are borne out of consumer research rather than available SKUsAchievementsDeveloped the overall Branch Architecture for the organization to rationalize brand building effortsConceptualized and launched a brand that is now the flag ship brand for the organizationGiven both the responsibilities of above-the-line and below-the-line marketing activitiesDeveloped products in India that were for the first time adopted by the foreign principals
  • Bambino Agri Industries
    Product Executive
    Bambino Agri Industries Jul 1993 - Sep 1996
    Hyderabad, India
    Brief ProfileCore member of the top management of the marketing division that is involved in business strategy, marketing and sales support. Headed the brand management function that is invovled in developing marketing strategies and below-the-line promotion strategies for products and brandsKey Result AreasDeveloping, modifying and improving product and packagingFormulation of pricing strategiesDeveloping and maintaining Marketing Information SystemsPlanning, implementing and controlling promotional programsAnalysis of channel structuresAchievementsDeveloped and implemented a channel tracking system which resulted efficient usage of distribution channelsConceptualized and implemented a new sales promotion tool for which more than 100 people were reporting into meEstablished a new product category which now contributes to 40% of the business

Praveen Kumar Education Details

  • Osmania University
    Osmania University
    Maketing

Frequently Asked Questions about Praveen Kumar

What company does Praveen Kumar work for?

Praveen Kumar works for Expertusone

What is Praveen Kumar's role at the current company?

Praveen Kumar's current role is Managing Director at ExpertusONE.

What is Praveen Kumar's email address?

Praveen Kumar's email address is pr****@****tus.com

What is Praveen Kumar's direct phone number?

Praveen Kumar's direct phone number is (877) 827*****

What schools did Praveen Kumar attend?

Praveen Kumar attended Osmania University.

Who are Praveen Kumar's colleagues?

Praveen Kumar's colleagues are Syed Thanveer Maqsood J, Sharmila Mahesh, Melissa Ogilvie, Selvi Nanthini, Nabanita Roychowdhury, Hakeem A, Manoj Kumar.

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