Praveen Kumar Email & Phone Number

Chennai, Tamil Nadu, India

Chennai

Setup the Marketing function and revamped HR functions to properly reflect true HR capabilities. Build the brand with all stakeholders - employees, clients and analysts.

Chennai, India

Brief ProfileCore member of the senior management of the organization that was involved in business strategy, marketing and sales. Headed the Marketing Communications function that involved all internal and external facing communication including sales support, business development and research and analysis.Key Result AreasCoordinate with solution centers to design and craft service offeringsDevelop go-to-market strategiesConceptualize, design and implement marketing programsConceptualize, design and implement corporate communication programsDevelop and maintain analyst relationsCentral coordination for partnersManage the inside-sales teamAchievementsHeaded the team that relaunched products with new branding after acquisition from the CitigroupDeveloped and implemented sales kits for all major offeringsEstablished many processes and practices for marketing programsWon 2 Team Excellence Awards & 1 Annual Business Excellence Award and conferred ‘Konark’ status

Chennai, India

Brief ProfileCore member of the top management of the consumer business division that is involved in business strategy, policy making and P&L. Headed the business (content), marketing and pre-sales functions that is responsible for creating properties and creating opportunities to monetize those propertiesKey Result AreasIncrease consumer base through content and utility mixRationalize content structure and draft editorial policyManage all marketing activities for portal business of SifyHandle all advertising sales support functionsLead a team of more than 60 associatesAchievementsEstablished industry benchmarks for internet advertising in terms of tools and monetization opportunitiesLead a team to develop a full home grown Content Management System for managing the portal that has over 2 billion page views a month - a system that has now been productized and being soldWon 4 of the 6 Winning Spirit AwardsDeveloped monetization tools for Sify iWay Outlet KiosksRated as ‘Visionary’ in a Gallup Assessment for senior management in Sify

Chennai, India

Brief ProfileCore member of the top management of the marketing division that is involved in business strategy, marketing and sales support. Headed the brand management function that is invovled in developing marketing strategies and below-the-line promotion strategies for products and brandsKey Result AreasIdentifying and understanding opportunities and niches by studying consumer needs and psycheManaging all the brands of Reynolds (including mother brand)Designing and implementing all marketing activitiesResponsible for all market researchUnderstanding market dynamics through field interactionEstablish the Product Management Function - i.e., a system and process of developing products that are borne out of consumer research rather than available SKUsAchievementsDeveloped the overall Branch Architecture for the organization to rationalize brand building effortsConceptualized and launched a brand that is now the flag ship brand for the organizationGiven both the responsibilities of above-the-line and below-the-line marketing activitiesDeveloped products in India that were for the first time adopted by the foreign principals

Hyderabad, India

Brief ProfileCore member of the top management of the marketing division that is involved in business strategy, marketing and sales support. Headed the brand management function that is invovled in developing marketing strategies and below-the-line promotion strategies for products and brandsKey Result AreasDeveloping, modifying and improving product and packagingFormulation of pricing strategiesDeveloping and maintaining Marketing Information SystemsPlanning, implementing and controlling promotional programsAnalysis of channel structuresAchievementsDeveloped and implemented a channel tracking system which resulted efficient usage of distribution channelsConceptualized and implemented a new sales promotion tool for which more than 100 people were reporting into meEstablished a new product category which now contributes to 40% of the business