Ivan Ralchev Email & Phone Number

Sofia, Sofia City, Bulgaria

- Deployment and management of NGFWs (Panorama-managed and standalone) - Troubleshooting- Design of solutions to uncommon scenarios- Automation of tedious tasks (policy review, certificate renewal, log analysis) through PAN-OS XML API- Prisma Access deployment and management

Sofia, Bulgaria

Driven by my passion for bicycles, joined the then starting boutique bicycle shop 1bike in the desire to build a company of my own, producing something I love. In one year we managed to open a work shop in Sofia, increase annual sales by 150% to 105 customised bikes in 2014, launch a new website with an e-shop. In 2015 we initiated the “Kolelo za smet, za dete velosiped” charity campaign that let us donate bicycles to children in need — 500 in total.My responsibilities:- Business development (new clients, development of new services)- Customer relationship management- Online campaign management- Website development and improvement

Sofia, Sofia City, Bulgaria

- Own and drive the collaboration between technical, business development, marketing and sales teams towards achieving the strategic goals of TBS;- Provide leadership with actionable insights to drive the development of TBS’ products and services;- Combine technical knowledge and understanding about market and client trends and needs to develop and drive the implementation of TBS’ go-to-market strategy.

Sofia, Bulgaria

The course is focused on ROI of social media.The lectures discuss social media strategy and its alignment with business purpose and strategy.Together with the colleagues at the university we discuss methodologies for measuring of the effects of companies' social media presence and calculation of ROI. We cover data extraction (with a few hacks) and analysis, use of Google Analytics and Attribution models.At the end of the course the students are expected to properly develop social media strategies based on business objectives, set meaningful KPIs, apply tactics to reach targets, monitor and analyse the effects of online activity, apply models, including Attribution models, to properly calculate ROI.

Sofia

- Defined AMATAS’ marketing strategy: from market segmentation, target and portfolio definition and brand positioning, to planning and budgeting, delivery and channel execution in accordance with business objectives- Collaborated with business partners on product development and positioning in the region- Introduced metrics for performance monitoring across Marketing, Sales and Service delivery teams- Created content to support customer education and position AMATAS as thought leader- Conducted competitive benchmarking- Defined the process of Marketing & Sales data integration through Salesforce- Generated demand for AMATAS’ services in close collaboration with Sales team- Helped optimise and improve internal processes, including client onboarding and service delivery, to improve customer satisfaction

Sofia, Bulgaria

- Developed and managed relationships with clients in the Automotive, Information Technology and Communications, FMCG industries- Translated clients’ objectives and requirements into project scope, deliverables, milestones and metrics of success- Managed a team of 4 software engineers, 3 account managers, 2 interactive designers- Managed the delivery of digital projects — from concept through development and risk mitigation to evaluation of success:-- complex lead-generation platforms-- sophisticated installations relying on sensory data-- progressive web apps-- integration with third-party services and applications-- integrated digital campaigns across web and mobile- Conducted research on new technologies and trained both internal team and clients on the implications of Progressive Web Apps, Virtual Reality, Augmented Reality, Voice Recognition, Data analytics and visualisation- Adopted and implemented Agile processes for service delivery- Provided technical advisory to key clients (BMW, MINI, Brown-Forman) on digital strategy and digital implementations (CRM integrations, web and mobile development)

Sofia, Bulgaria

- Developed and managed relationship with clients- Measured and tracked team performance and clients satisfaction- Optimised processes, both client-facing and internal, across creative, software engineering and account management teams- Moved work collaboration to cloud services (Google Apps, Asana)- Introduced new practices to data analytics, reporting and visualisation- Streamlined project estimation processes

- Analysed clients’ business objectives and defined projects’ business and technical requirements- Facilitated the process of data acquisition (performance and marketing metrics) and analysis (Google Analytics, Firebase, Google Data Studio, Python Pandas)- Assisted the creative teams in generation and validation of hypotheses and ideas- Lead project planning, development, delivery and tracking- Acted as the main link between client and agency on digital projects

Sofia, Bulgaria

Socialevo.net is the result of our team's desire to build a platform where specialists and enthusiasts can get a glimpse of what's going on in the digital marketing world, exchange ideas and get inspired.

Sofia, Bulgaria

- Developed and implemented of Fibank’s current digital strategy: web and mobile channels- Helped optimise online experiences (3D Card security integration with e-banking, online service request forms)- Unified customer support channels (turned social media into customer support channels, integrated them with Fibank’s Call centre)- Helped in the development of Fibank’s first generation banking app for iOS (wireframe, design, basic integration services)- Developed and implemented the digital strategy for the launch of the first contactless payment cards in Bulgaria with MasterCard

Msc, Business Administration / International Marketing And Brand Management

Bachelor, Business Administration / International Economic Relations, 5.40 / 6

Bachelor Thesis: Social Media as a Marketing Communication Tool: engaging and winning.