Ira Smith Email & Phone Number

Lic, New York

Credit Card & Retail Banking Digital Operations - Pain Point RemediationSupport Customer Experience Team by monitoring, reviewing and analyzing digital customer feedback via internal data capture and social media.• Act as Customer advocate to influence digital design roadmaps• Identify and escalate issues, working with product/journey owners and stakeholders to incorporate customer feedback and develop process improvements• Leverage key data tools to understand VOC , evolve key tracking & reporting and KPIs.

Piscataway, Nj

Contracted to manage a Business Inteligence project to scope the competitive landscape for a business venture. Tasked with determining the viability of the service and identifying the opportunities and risks.

Piscataway, Nj

Contracted to manage global market research project to grow new service revenue by driving customers to join.Managed full scope of qualitative and quantitative custom market research.Designed and administered email questionnaires and telephone surveys.Wrote in-depth analyses and presented insights and recommendations to executive leadership.

Basking Ridge, Nj

Created actionable strategic reports that educated and drove product improvement. Managed and executed projects as a Green Belt.Analyzed and wrote over 100 value-added periodic marketing/financial analyses and reports per year, including: Sales Variance, Brand Loyalty, Event Impact, Advertising Effectiveness, Segmentation, Usage, Pricing and Logistics.Directed complex high exposure projects to support corporate initiatives, including: product launches, price changes, service enhancements, channel alignment, business cases and corporate releases.After being awarded a Green Belt, led cross-functional teams on high impact projects, each targeted to save the company in excess of $1 million through streamlining processesIdentified threats and opportunities, produced and presented actionable implications to all levels of the organization.

Basking Ridge, Nj

Provided single-source for all VZW Equipment ReportingHeaded team that supported Equipment Data needs to the Device Group and the organization, recognized as the subject matter expertReported directly to the VP to provide direction in resolving key strategic issues via data reports and investigative analyses that integrated multiple sources of customer informationMonitored and Analyzed significant equipment events such as new model launches, promos, program changes, inventory and repair issues and compliance with government regulationsPartnered and collaborated with other reporting teams within the organization to establish common reporting standards and protocolsProduced and maintained library of periodic tracking reports posted to a website, controlled accessibility and promoted usage of equipment reporting

Warren, Nj

Planned, forecasted and ordered all Verizon handsets, over $2 bil. annuallyProduced accurate and timely SKU forecasts for 4 areas, 31 regions and 14 warehouses to ensure product availability and to secure "best cost".Developed and implemented integrated and iterative forecasting and purchasing process between field staff, headquarters and vendors.Worked with Area Sales/Ops to determine and define targets and promo opportunities.Managed staff in ordering over 1 mil. phones/mo. to ensure sufficient stock levels.Built enterprise forecast and inventory models and reports through development of a companywide equipment database.Managed vendor compliance with purchasing and shipping requirements.Ran enterprise-wide weekly and monthly purchase ordering and inventory conference calls that included over 30 cross-functional HQ and area personnel.

Bedminster, Nj

Led staff in providing HQ and regional management a single source for the development and production of all Marketing reports and analyses.Translated Marketing Manager data requirements into meaningful reports and analyses to assist in Pricing, Purchasing, Distribution and Promotion strategies. Reports included:Business performance, Margin, Product/Service Tracking, Behavioral, Segmentation and variance Analyses and Inventory Management. Developed business and profitability models and budgets to effectively manage, track, forecast and measure current and future business positions.Managed and coordinated interdepartmental and interregional groups to generate consolidated total company forecasting and reporting.

Orangeburg, Ny

Provided senior management with comprehensive reports and analyses to measure and monitor company performance and recommend direction for key strategic directions.Developed, analyzed and produced KPI report.Issued other high-level management reports and analyses - identified threats and opportunities, produced actionable implications and recommendations.Generated business forecasts and models for the president, accurate to 90% of Actual.Partnered with MIS to create and enhance a user friendly direct access data system and to ensure data reliability and integrity.Acted as consultant in support of customer information users by providing analytical tools and offering guidance for data access.Awards: Silver Star, "on the Spot".

Orangeburg, Ny

Managed the development and application of market/customer informationIntegrated, synthesized and analyzed customer/market information into marketing and business performance reports, translated results into operational requirements.Developed marketing and financial models and statistical analyses to evaluate, forecast and predict viability of product and service offerings.Developed and managed Marketing/Customer Information database - maintained, enhanced database capabilities, equipped users with on-line analytic/reporting tools.Award: NYNEX Mobile Presidents Award.

Luton, England

Provided strategic information on the European Mobile Communications industry to over 80 clients worldwide.Consulted with and advised clients in evaluating product and service opportunities.managed client inquiry service - supervised team of consultants.Traveled extensively throughout Europe to research markets, present conference papers, generate new business and cultivate client relationships.Researched and wrote market reports viewpoint papers.Presented conference papers.Award: Letter of "Special Performance" for generating highest revenues vs. budget.

Orangeburg, Ny

Responsible for producing market plans and developing new products and services.Managed Market Research function from project design through presentation of results.Evaluated new business opportunities.Assessed viability of potential acquisitions utilizing P&L and financial analyses.Served as consultant and resource to top management for marketing/analytical support.

New York, Ny

Managed full range of qualitative and quantitative primary and secondary market research projects for major consumer products with sales of over $150 mil. Analyzed and translated results from strategic and tactical research into actionable reports.

Jericho, Ny

Managed all phases of primary research projects from identification of research needs through presentation of results, implications and recommendations, including Pricing, Attitude & Usage, Tracking, Segmentation, Image, Concept, Market and Copy testing.

Progressed from Assistant Manager to Account Manager responsible for managing a consumer product client base with annual Revenues of over $1 mil. Designed, analyzed, wrote and produced reports and presented study results and strategic market plans to top corporate management.

White Plains, Ny

Analyzed, interpreted and developed applications for data by applying statistical techniques to research studies, designed and executed surveys and questionnaires.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (Bs), Double Major: Applied Math And Statistics And Economics