Irena Geller Email & Phone Number

Israel

Israel

CreamCol is an innovative FoodTech venture, pioneering a revolutionary process to transform alcoholic beverages into edible, protein-enriched creams, patenting a breakthrough technology.Key Responsibilities:Business Development:•Crafted a comprehensive business strategy, aligning vision, objectives, and operational plans.•Conducted extensive market research and competitive analysis to identify trends and opportunities, guiding strategic decision-making.•Cultivated strategic partnerships and collaborations with investors, customers, and suppliers.•Representing the company in domestic and international events.•Successfully secured $1M in investments•Establish pivotal agreements with stakeholders.Marketing & Branding:•Orchestrated the establishment of CreamCol's flagship brand, DIZZY DOSE, leveraging consumer insights to shape branding strategies.•Developed and executed targeted marketing campaigns across diverse channels, fostering brand awareness and consumer engagement.Organization management:•Assembled and led a high-performing team of seven employees, fostering a culture of excellence, innovation, and collaboration.•Established and managed a network of industry consultants to provide expertise and guidance across various domains.Operations and finance:•Formulated and managed the company's budget and business plan, overseeing financial operations and compliance.•Streamlined payroll, payments, and reporting processes, enhancing efficiency and cost-effectiveness.•Liaised with regulatory authorities to expedite approvals and compliance procedures.•Implemented innovative solutions to optimize work processes, resulting in reduced project durations and cost savings.Research & Development:•Established a dedicated R&D laboratory and led the construction and implementation of an industrial production line.•Managed patent registration in key markets worldwide (US, Europe, China, Australia and Israel).

Kibbutz Beit Hashita

•Directed marketing strategies and enhanced customer experience•Optimizing inventory management processes.•Successfully doubled sales volume, exceeding targets by threefold.

•Served as the trusted aide to the Logistics Division Director, overseeing administrative functions and coordinating operational activities.•Managed logistical tasks, including scheduling, diary management, and cartography, while providing field support as required.

Bachelor Of Science - B.S.C, Biotechnology And Food Engineering

Entrepreneurship, Entrepreneurship Studies

B.Sc. Food Technology

Final Project: Development of a new product – ice cream with 12% alcohol.