Irene Mariska Email & Phone Number

Jakarta, Indonesia

West Jakarta

- Analyze and maintain world wide ad campaigns performance on diverse networks for effective user acquisition and growth- Utilize AppsFlyer and BI tools for data analysis- Looker dashboards for KPI tracking- A/B testing for ad creatives, targeting, and placements- Budget management and optimization

𝗦𝗮𝗺𝘄𝗲𝗹𝗹 𝘅 𝗥𝗲𝘃𝗼𝗨• Develop paid advertising campaign strategies for Meta Ads, especially on Collaborative Ads (CPAS)• Implement and configure campaigns within the Meta Ads platform.• Conduct performance analysis, identifying key insights, and formulating optimization recommendations for Meta Ads campaigns.

Jakarta, Indonesia

𝗡𝗼𝘃𝗮 𝗕𝗮𝗯𝘆 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗫 𝗥𝗲𝘃𝗼𝗨 - 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗜𝗻𝘁𝗲𝗿𝗻𝘀𝗵𝗶𝗽• Devising paid ads campaign strategies for Meta and Google Search.• Configuring diverse campaign types across platforms.• Conducting performance analysis and presenting optimization proposals.

Jakarta, Jakarta, Indonesia

𝗞𝗶𝗱 𝗬𝘂𝗺𝗺𝗶𝗲𝘀 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 - 𝗕𝗮𝗯𝘆 𝗮𝗻𝗱 𝗧𝗼𝗱𝗱𝗹𝗲𝗿 𝗖𝗮𝘁𝗲𝗿𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀• Planned and executed projects for Kid Yummies (Baby and Toddler Catering): developing a value proposition, identifying the target audience, crafting product offerings, and brand presence.• Plan, execute and optimize Meta Ads campaign𝗟𝗼𝘂𝗻𝗴𝗲𝗱𝗿𝘆 𝗣𝗿𝗼𝗷𝗲𝗰𝘁• Plan, execute and optimize Google Ads Campaign

Jakarta Metropolitan Area

Recalibrating my career path through a Full Stack Digital Marketing program. It's all how to optimize marketing strategies on the internet. Alongside this journey, I'm also providing architecture consultancy services for several clients.🏢𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: 1. Warehouse - Conceptual Site and Product Planning2. Factory - Conceptual Architecture𝘚𝘪𝘵𝘦 𝘧𝘦𝘢𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺, 𝘴𝘪𝘵𝘦 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘢𝘵𝘪𝘰𝘯, 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘢𝘭𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘷𝘦𝘴 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘦𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯 𝘯𝘦𝘦𝘥𝘴, 𝘧𝘰𝘰𝘵𝘢𝘨𝘦 𝘤𝘢𝘭𝘤𝘶𝘭𝘢𝘵𝘪𝘰𝘯𝘴, 𝘳𝘦𝘨𝘶𝘭𝘢𝘵𝘪𝘰𝘯 𝘤𝘰𝘮𝘱𝘭𝘪𝘢𝘯𝘤𝘦3. Private Houses - Conceptual Architecture and Interior Design

Cikarang, West Java, Indonesia

• Conducted feasibility studies for projects, including site and block programming, determining factors such as GFA, FAR, BCR, unit numbers, parking availability, and compliance with regulations, while assessing suitability for marketing programs.• Served as the Project Architect for new tower developments in Meikarta, collaborating with multidisciplinary teams to meet management's requirements.• Acted as the Project Architect for various projects, including landed residential developments and other special projects.

Lippo Cikarang, Bekasi

• Designed master plans at both district, block, and parcel levels.• Prepared urban design schemes and planning concepts for various projects based on management requests.• Coordinated between management and consultants for design scheme implementation, including reviewing drawings and evaluation reports.• Designed master plans, block plans, and site plans in compliance with government and real estate regulations.• Coordinated with internal parties to prepare project scope, schedules, and budget estimates.• Supported marketing by conducting research on suitable developments based on market conditions.• Assisted in preparing permit drawings for land permits.• Managed and updated data related to land use, land bank, existing infrastructures, permits, construction status, and ownership for development purposes.• Organized and compiled data and drawings as required.

Lippo Cikarang, Bekasi

• Collected and analyzed data (demographics, market reports) for development planning.• Consolidated data and internal requirements for development planning.• Prepared profitability analysis based on marketing and project inputs.• Presented development designs and supporting data to stakeholders.• Supported and coordinated with other departments as required.• Management trainee curriculum included training in developer business processes, leadership, management, and presentation skills.

• Handled small-scale projects and assisted in mid-scale projects, from design to site supervision.• Coordinated between internal teams (marketing, site planning, QS, infrastructure, town management) and external parties (contractors and consultants) to ensure the completion of projects.

Greater Jakarta Area, Indonesia

Architect and Interior Design Internship

Full Stack Digital Marketing, 100%

- 14-week Intensive Full-Stack Digital Marketing Program led by accomplished industry practitioners hailing from renowned companies.

Bachelor Of Architecture (B.Arch.), Architecture, 3.71/4.00

Activities and Societies: Petra Choir, Inclusive Design, Community Services, Mentoring in Science and Structure

High School, Science