Irene Yu

Irene Yu Email and Phone Number

Creative Director, Artist Manager & Graphic Designer @ Hotspot Creatives
Irene Yu's Location
San Francisco Bay Area, United States
Irene Yu's Contact Details

Irene Yu work email

Irene Yu personal email

n/a
About Irene Yu

I am a visual and brand strategist with a B.S. in Business Administration from Haas Business School at University of California, Berkeley. Currently, I am the creative director of Siempre Agency, a multicultural marketing agency, and an artist manager for rap duo IIIcon, comprised of America's Next Top Model Cycle 23's Tash and Cody Lee, and the co-founder of Hotspot Creatives, an organization dedicated to providing resources and opportunities to Bay Area creatives. Feel free to contact me at irene@siempre.agency or vulpesmanagement@gmail.com for management inquiries.For graphic design services, please visit https://ireneyudesign.myportfolio.com to inquire about rates.

Irene Yu's Current Company Details
Hotspot Creatives

Hotspot Creatives

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Creative Director, Artist Manager & Graphic Designer
Irene Yu Work Experience Details
  • Hotspot Creatives
    Co-Founder
    Hotspot Creatives Nov 2021 - Present
    San Francisco Bay Area
  • Siempre Agency
    Creative Director
    Siempre Agency Mar 2021 - Present
    San Francisco Bay Area
  • Freelance Graphic Designer | Art Director
    Graphic Designer
    Freelance Graphic Designer | Art Director Aug 2016 - Present
    San Francisco Bay Area
    My work: https://ireneyudesign.myportfolio.com/• Created graphics using Adobe Photoshop and Adobe InDesign including flyers, logos, album artwork and posters for companies such as Live Nation and the UCSD Supercomputer Center, on­ campus student organizations and independent music artists • Created promotional animated graphics using Adobe Premiere Pro for music artists such as Katzù Oso and The Soul Rebels• Collaborated with videographers to integrate graphics as well as assisted with video editing using Adobe Premiere Pro for tour videos and use live performances• Created logos and assisted in design of merchandise for individuals, on-campus clubs and teams, such as Nicotine and Nomads Dance Team
  • Starita Music
    Label Services & Marketing Associate
    Starita Music Apr 2019 - Apr 2024
    San Francisco Bay Area
    Distribution:• Organize and maintain metadata and credits for each album release including ISRCCodes, ICE/CAE for publishers and writers• Work with music publishing division for registration of songs and publishing rights• Interface with our digital distribution partner, InGrooves• Ingest data and files into InGrooves Central Database for distribution• Maintain all files related to album roll outs including artwork, digital music files, andother assets related to releasesMarketing:• Support digital marketing team in content creation, social media campaigns and datamanagement• Support at events and other on-site commitments• Manage and maintain content marketing calendars• Collaborate on team marketing planning for client launches and campaign rolloutsClient Relations:• Answer new client inquiries from web, phone, email and social accounts• Assist with travel, accommodations and other client needs
  • Counter Culture Group
    Creative Director
    Counter Culture Group Mar 2020 - Mar 2021
    San Francisco Bay Area
    • Managed design team and created logos and branding for company• Ensured that all designs and content consistently reflected brand identity and company ideals• Provided graphic design services for clients, such as album artwork, custom animations and promotional assets for both releases and touring• Translated marketing objectives into creative strategies
  • Counter Culture Group
    Day To Day Manager
    Counter Culture Group May 2019 - Mar 2020
    San Francisco Bay Area
    • Acted as key point of contact for all third parties inclusive of show advances, communicating information with publishers, agents labels, etc. • Acted as key representative for artist on location when manager is not present inclusive of promo activities, photo shoots, and events. • Maintained CCG and artist social media platforms. • Maintained schedules for meetings, releases, and announcements. • Focused on prospective tour routing for clients on Counter Culture roster. • Assisted with artist brand development.• Scouted new talent, consulted prospective artists & artists on the CCG roster.
  • Counter Culture Group
    Music Industry Intern
    Counter Culture Group Feb 2019 - May 2019
    San Francisco Bay Area
    • Worked with data collection for management roster, including Next Big Sound weekly data gathering• Created and managed spreadsheets for relevant information needed for management, label, and publishing arms• Helped to manage social media calendars for roster and clientele• Worked on developing a weekly A&R list for prospective artists• Helped out on applicable show, events, or other happenings that coincide with Counter Culture roster• Assisted on press releases, press contacts, and formation of press materials for artist releases• Assisted with Counter Culture Group socials and online presence• Created graphics including flyers, collages and album artwork for artists• Attended all relevant staff meetings
  • Vulpes Management
    Founder And Artist Manager
    Vulpes Management Dec 2017 - Mar 2020
    San Francisco Bay Area
    https://www.vulpesmanagement.com/• Managed all business and financial affairs for artist, including budgeting, long-term planning, merchandise, promotional material, scheduling, social media management and booking• Developed and evaluated marketing and public relations strategies to ensure artist growth and exposure• Worked with artist to manage long-term career development and ongoing opportunities regarding appearances and collaborations and acted as central liaison and supervisor for client needs, materials and concerns• Created and maintained website design for vulpesmanagement.com• Built and maintained relationships with artists, producers, directors, photographers, videographers
  • Golden Records
    Management Director
    Golden Records Sep 2018 - Aug 2019
    Berkeley, Ca
    • Managed a team of three artist managers in assisting in the development of local Bay Area artists through writing contracts, booking shows for signed artists and signing new artists • Maintained industry connections with local companies and businesses for current and future collaborations • Marketed Insomniac's Boo! through social media with a Facebook reach of 7,000+ and Instagram reach of 1,500+, ticket giveaways and selling 7 group discounts
  • University Of California, Berkeley
    Administrative Assistant
    University Of California, Berkeley Oct 2017 - May 2019
    San Francisco Bay Area
    • Worked with the Residential and Student Services and Unit 1 Facilities staff at UC Berkeley to ensure smooth operation of the Academic Center, Front Desk and Mailroom for students living in Unit 1 by addressing customer questions, complaints and concerns in person and via phone• Answered questions about computer accounts and improved computer access and account issues as well as equipment problems by utilizing electronic resources and programs• Created office forms and documents, proofread information, made necessary signs and notices, and ensured supplies are stocked in order to maximize efficiency and convenience for residents and staff
  • Business Careers In Entertainment Club (Bcec) - Berkeley Chapter
    Director Of Music
    Business Careers In Entertainment Club (Bcec) - Berkeley Chapter Sep 2017 - Dec 2018
    University Of California, Berkeley
    • Directed a music industry networking event at the Haas School of Business with creative and business professionals from Spotify, Universal Music Group, Another Planet Entertainment, et al., by devising an effective guerrilla marketing campaign that garnered 100+ attendeesPast: Music Committee Member (2018)• Coordinated a music industry networking event with 100+ attendance with creative and business professionals from Spotify, Pandora, Another Planet, et. al by devising a marketing campaign through social media promotion and campus outreach• Produced a fundraiser that drew on the talents of the UC Berkeley music community and raised over $100• Engaged with professionals from various industries at eight networking events to discuss current trends and ideas circulating in the entertainment industry
  • Juel Concepts
    Intern
    Juel Concepts May 2018 - Oct 2018
    Greater Los Angeles Area
    • Updated and maintained Juel Concepts social media accounts to grow and engage listeners, as well as created monthly social calendars for Jessica Childress, Hamish Anderson and Ruby Velle & The Soulphonics• Worked with founder and artist manager Kristin Juel on advancing upcoming shows • Conducted media and PR outreach for upcoming shows• Assisted with single releases by creating graphics, registering new music and updating live links• Registered live performances with PROs
  • Certified Fresh Stand-Up Comedy
    Marketing Associate And Producer
    Certified Fresh Stand-Up Comedy Jan 2018 - Sep 2018
    San Francisco Bay Area
    • Promoted weekly “Certified Fresh” stand-up comedy shows by utilizing social media and increasing overall media presence through booking interviews and press releases, as well as designing and distributing flyers and promotional material• Facilitated set up of stage, lighting, sound and equipment for weekly shows with 50+ attendance
  • Caribou Coffee & Einstein Bros. Bagels
    Customer Service/Crew Member
    Caribou Coffee & Einstein Bros. Bagels Mar 2017 - Aug 2017
    Greater San Diego Area
    • Provided guest services in a welcoming and friendly atmosphere by greeting guests, taking guest orders and payment, preparing and delivering high quality products in a timely manner and creating a positive energetic atmosphere• Promoted company standards of excellence for quality, sanitation, efficiency and consistency through maintaining the dining space and addressing customer questions and concerns• Trained new team members and motivated other team members to ensure consistent quality of customer service• Offered customers an enjoyable and memorable dining experience
  • The Falconer
    Editor In Chief
    The Falconer May 2016 - Jun 2017
    Torrey Pines High School
    • Wrote, assigned and edited a total average of 30 stories per issue in news, opinion, entertainment, feature and sports sections for a 32-page newspaper distributed to 2500+ students monthly• Designed infographics, advertisements and page layouts using Adobe Photoshop, Illustrator and InDesign to maintain a professional aesthetic and increase reader engagement and interest• Sold 20+ advertisements/issue, managed finances and formed long-lasting relationships with 20+ local businesses and organizations to generate funding for printing and increase community involvement at $1200+/printed issue• Held daily staff meetings to delegate responsibility and provided mentorship and support to staff members through weekly training activities to boost staff morale and foster an inclusive, educational and professional atmosphere
  • San Diego Supercomputer Center
    Intern
    San Diego Supercomputer Center May 2016 - Aug 2016
    Greater San Diego Area
    • Maintained the West Big Data Innovation Hub website by creating graphics and making promotional videos• Utilized social media to organize and promote upcoming events and increase community engagement• Assisted and worked alongside Division Director of IT Systems and Services Christine Kirkpatrick at the Supercomputer Center in creating data scrapers to analyze Chinese propaganda through Chinese print media• Completed the Introduction to Big Data course through Coursera and received certification after sorting, analyzing and utilizing Big Data throughout the course to foster a foundational education of data science and its abilities
  • Kumon
    Teaching Assistant Tutor
    Kumon Sep 2015 - Jul 2016
    Greater San Diego Area
    • Guided students (K-7th) in learning and retaining skills relating to math, reading and language arts• Entered data and maintained records of student scores and grades to track progress• Distributed and graded homework assignments and assessments• Organized and managed the classroom to provide a conducive learning environment for students

Irene Yu Skills

Graphic Design Adobe Indesign Adobe Photoshop Social Media Marketing Adobe Illustrator Event Planning Chinese Networking Tutoring Customer Service Leadership R Mandarin

Irene Yu Education Details

Frequently Asked Questions about Irene Yu

What company does Irene Yu work for?

Irene Yu works for Hotspot Creatives

What is Irene Yu's role at the current company?

Irene Yu's current role is Creative Director, Artist Manager & Graphic Designer.

What is Irene Yu's email address?

Irene Yu's email address is ir****@****oup.com

What schools did Irene Yu attend?

Irene Yu attended University Of California, Berkeley.

What skills is Irene Yu known for?

Irene Yu has skills like Graphic Design, Adobe Indesign, Adobe Photoshop, Social Media, Marketing, Adobe Illustrator, Event Planning, Chinese, Networking, Tutoring, Customer Service, Leadership.

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