Irene Silva Email & Phone Number

Works directly with the CEO to fulfill various marketing and operating objectives. • Executes all design projects (posters, manuals, menus, web graphics, labels, etc).• Photographs and edits product images and assets.• Manages print and digital scheduling for quarterly promotions and sales events.• Creates visual and written content for newsletters, blogs, and social media posts.• Redesigned e-commerce (Shopify) website and manages ongoing updates.• Helped pivot business to online-only sales during the 18-month pandemic closure.

Freelance graphic designer specializing in Music and Entertainment visuals for digital and print. • Designed album, single and promotional artwork for Universal Music Group and individual artists.• Designed director's treatments for commercial pitches for Tell-A-Vision Agency.• Created title graphics and video assets for entertainment Youtube (Clevver Media, Defy Media, What's Good Games, etc.)• Provided design, photography, and marketing materials for small businesses and individual artists.

Performed a variety of creative roles for TBD Media, a boutique digital marketing agency, with diverse clients in real estate, food, gardening, jewelry, non-profit, beauty, and other industries. • Designed logos, decks, visual content for social media, business cards, menu designs, etc.• Communicated with publishers to ensure the proper submission of ads for clients.• Managed multiple client Instagram and Facebook content calendars at once.• Curated and scheduled posts using client assets, modified stock, or user-generated content. • Provided engaging captions and written copy for posts.• Monitored and responded to social media comments.

Promoted to senior level in 2008 and awarded "UMGD Star Performer." Continued with previous duties of Graphics Manager, with the added responsibility of maintaining communication and consistency of workflow for Graphics Managers in New York and Miami offices.

Managed artwork assets for International production of the following music labels: Interscope, Geffen, A&M, UMe, and Nashville. • Responsible for time-sensitive and accurate delivery of assets to worldwide distribution partners. • Modified album artwork to International specs. • Designed International-only single artwork.• Worked with marketing managers to create promotional posters and merchandise.

Worked with production teams to organize and archive album artwork files.• Collected and disseminated art files and publicity assets for Verve, Classics and Nashville labels. • Uploaded materials according to protocol to Digital Asset Management site.• Coordinated Copy Dot project to digitize film artwork for top 300 UMG releases prior to 1998.