Irfan S. Email & Phone Number

SummaryAs a seasoned Marketing and Product Expert with over 20 years of experience, I excel at developing and executing strategies that drive sales and increase profits. My extensive knowledge of B2B companies allows me to understand the importance of offering a strong product or service with a clear value proposition and the ability to grow service revenue. I am skilled at creating data-driven strategies and have global experience in product planning, pricing, promotion, and distribution. In addition, I have a proven track record of successfully implementing go-to-market strategies for workplace solutions. I am also adept at leading cross-functional teams to drive business growth and steer the direction of a company towards the future. Some key achievements include launching products that are effectively balanced in terms of features and price, improving the customer experience by removing obstacles to sales, and leading teams on customer projects to achieve mutually beneficial outcomes. My key areas of expertise include strategic market analysis, business plan development, P&L management, change management, project management, budgeting, forecasting, modeling, and system application and process improvements.

• 

  Vice President Of Marketing And New Business

  Toshiba Tec Canada Business Solutions Inc.

  Aug 2014 - Present - Markham, Ontario, Canada

  Accountable for strategic and tactical market planning. Provide feedback for product development. Plan and direct strategic innovation in product offering and distribution.

• 

  University Of Mumbai

  Computer Engineering