Looking for a new challange.I’ve worked in marketing for more than 12 years, have successful experience in international and Russian holdings in FMCG&DYI industries. I have strong functional competencies: the creation of a marketing strategy and the search for key drivers of growth. I know how to build business processes & teams, develop new brands, based on the consumer’s research Needscope, launch new products by StageGate system, find consumer insight, organize various types of consumer research, analyze market’s trends and retail panels, develop brand strategies. Worked with top creative, media and analytical agencies: GFK, Nielsen, TNS Katar, Ipsos, Mediacom, MEC, GetBrand and DDB. The main achievements are the successful launch of new brands and products: MK Klinskyi, MK Atyashevo, Mr Ricco, as well as launch exclusive products for Leroy Merlen, OBI, Magnit and Auchan, which gave a significant increase in market share & volume sales.
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Group Marketing ManagerUnited Confectionary Sl Sep 2020 - PresentМосква, Москва, РоссияLeading brands Alyonka, Vdoxnovenie, Babaevskyi -
Brand DirectorGk Nmgk Mar 2017 - Dec 2018Russian FederationAchievements:• 3% market share growth, in -20% market fall; implement MHL, optimize trade promo, launch NPD projects. • Awards Product year #1 , for reaching the biggest market share 35% ( margarine) • Incremental growth +30% of net profit , by optimization price strategy, implementation of CATMAN , development of portfolio architecture • Implementation of shopper insight research, Brand Health, U&A, Customer Needs, development of new brand platform, re-branding and creation of RTB. • Starting of forming brand /category equity, forming brand image in Social Nets , creation and launch of Digital, OLV, SMM projects
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Head Of Marketing RussiaV33 Jul 2015 - Dec 2016РоссияAchievements:• Reaching the leader market share in oil category Russia( by GFK 2015) , volume sales growth +20% by NPD projects • Participation in ArchStoyanie 2016 & Mosbuild 2016, forming brand image among the professional audience, contract awarding with new clients. • Implementation of digital promo, OLV, development of V33 image
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Brand ManagerAkzo Nobel Decorative Coatings Oct 2012 - Jul 2015MoscowDIY paints , woodcare Brand: MARSHALLACIVEMENTS• Growth +50%, increasing the profitability for brand (+6 % overage MR %)• Participation in global project CATMAN, channel portfolio optimization, sales growth +25% • Growth brand awareness + 10% (MMI)• Creation and activation of advertising campaign 360: digital, sponsorship Fazenda (1-st TV channel), producing how to and training movies. RESPONSOBILITIES • Product portfolio and marketing strategy development based on sales analyses and market research (GFK, IPSOS).• NPD projects- leading of global NPD projects, new product& range launches portfolio optimization. Creation of the new brand positioning platform and re-design of packaging. • Leading and initiation trade activities for brand –POSm, trade equipment, retail, off & on trade promo-programs activation, creation and organization brand workshops and trainings. • Budgeting, profitability management. -
Brand DirectorNefis Cosmetics Aug 2011 - Apr 2012Россия
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Director Marketing ProductsGc Talina Sep 2009 - Aug 2011Russia
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Product ManagerProdo Feb 2007 - Aug 2009Россия
Irina Eremina Skills
Irina Eremina Education Details
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Мба General Management -
The State University Of Management, MoscowMarketing -
Nizhny Novgorod Commercial Institute (Nnci)4.85
Frequently Asked Questions about Irina Eremina
What company does Irina Eremina work for?
Irina Eremina works for United Confectionary Sl
What is Irina Eremina's role at the current company?
Irina Eremina's current role is Brand lead.
What schools did Irina Eremina attend?
Irina Eremina attended Российская Академия Народного Хозяйства И Государственной Службы При Президенте Рф (Ранхигс), The State University Of Management, Moscow, Nizhny Novgorod Commercial Institute (Nnci).
What are some of Irina Eremina's interests?
Irina Eremina has interest in Languages (German And English), Marketig.
What skills is Irina Eremina known for?
Irina Eremina has skills like Fmcg, Market Analysis, Brand Management, Product Launching, Стратегии Маркетинга, Менеджмент, Изучение Рынка, Ведение Переговоров, Стратегия Ведения Бизнеса, Управление Маркетингом, Развитие Бизнеса, Управление Продуктами.
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