With a background in social media management, marketing research, and project management, I am an aspiring marketing and business strategist. My approach is rooted in analyzing and understanding consumer psychology and behaviour, allowing me to craft impactful strategies that drive meaningful results. Through my work, I aim to not only transform businesses but also contribute to a more empathetic and cognitively aware society. Passionate about leveraging the combination of marketing and cognitive science, I am dedicated to empowering impact-driven businesses and entrepreneurs to redefine the narrative of advertising. I have a strong fascination with the intricacies of human cognition which fuels my relentless pursuit of knowledge in psychology, cognitive science, behavioural studies, and neuroscience. This curiosity serves as the cornerstone of my advocacy for brain health and education, believing that every individual deserves to unlock their full cognitive potential for a fulfilled and healthy life.
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FounderInner Flame MovementToronto, On, Ca
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Jr. Project Manager & AnalystFsi Strategy, A Division Of Fresh Squeezed Ideas Aug 2024 - PresentToronto, Ontario, Canada -
Community ManagerCampus Living Centres Jan 2023 - Apr 2024Toronto, Ontario, Canada• Achieved a 300% increase in advertising conversion by establishing a brand identity and tailoring the Instagram content strategy to the target audience resulting in attendee increases from 5-15 to 45-100+ participants per event.• Supervised and trained a team of 20 student staff members leading to 90% staff retention rate and increased rapport with the customer base by implementing success planning for personal and professional growth.• Utilized advanced in-house CRM software to follow up on customer journeys and generate insightful reports resulting in receiving a perfect score on the department quality assessment and creating a streamlined reporting process. • Participated in an on-call crisis management rotation by responding to high-level emergencies and de-escalating customer concerns resulting in a 40% decrease in incident reports and minimal disruptions to operations. -
Residence Services RepresentativeCampus Living Centres Aug 2022 - Dec 2022
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Resident AdvisorCampus Living Centres Aug 2021 - Dec 2022Toronto, Ontario, Canada
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Marketing Research Team LeadNeurallabs Ai Jan 2024 - Mar 2024Toronto, Ontario, Canada• Conducted primary research by developing 4 surveys and executing 20 interviews resulting in strategic product recommendations.• Oversaw the completion of set project objectives by developing work breakdown structure and research proposal, delivering weekly progress reports, and designating task forces resulting in detailed research reports including external situation and secondary/primary research data analysis.• Optimized project workflow processes by integrating Trello and ClickUp resulting in project completion 3 weeks ahead of schedule. -
Digital Content CreatorSeneca College May 2021 - Aug 2022Toronto, Ontario, Canada• Created diverse content including articles, videos, and graphics for TikTok, Instagram, and the website, resulting in an increase in audience interaction and a boost in message resonance with target demographics.• Developed and maintained cross-department partnerships by creating collaborative content and hosting Instagram Lives with various guests leading to increased reach and brand awareness. -
Social Media ManagerChai Kitaiskoy Pandi Nov 2020 - Dec 2020Russia
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Social Media ManagerPurrweb Aug 2020 - Oct 2020Russia -
Social Media ManagerHookah Nation Jul 2020 - Sep 2020Russia
Irina Afanasenko Education Details
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Marketing
Frequently Asked Questions about Irina Afanasenko
What company does Irina Afanasenko work for?
Irina Afanasenko works for Inner Flame Movement
What is Irina Afanasenko's role at the current company?
Irina Afanasenko's current role is Founder.
What schools did Irina Afanasenko attend?
Irina Afanasenko attended Seneca College.
Who are Irina Afanasenko's colleagues?
Irina Afanasenko's colleagues are Ireena Haque, Trish Macmillan, Phd, Silvia Xoyon, Michael Mccauley, Janice Boduch, Jairan Gahan, Sharon Timlin.
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Irina Afanasenko
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