Irina Afanasenko Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Achieved a 300% increase in advertising conversion by establishing a brand identity and tailoring the Instagram content strategy to the target audience resulting in attendee increases from 5-15 to 45-100+ participants per event.• Supervised and trained a team of 20 student staff members leading to 90% staff retention rate and increased rapport with the customer base by implementing success planning for personal and professional growth.• Utilized advanced in-house CRM software to follow up on customer journeys and generate insightful reports resulting in receiving a perfect score on the department quality assessment and creating a streamlined reporting process. • Participated in an on-call crisis management rotation by responding to high-level emergencies and de-escalating customer concerns resulting in a 40% decrease in incident reports and minimal disruptions to operations.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Conducted primary research by developing 4 surveys and executing 20 interviews resulting in strategic product recommendations.• Oversaw the completion of set project objectives by developing work breakdown structure and research proposal, delivering weekly progress reports, and designating task forces resulting in detailed research reports including external situation and secondary/primary research data analysis.• Optimized project workflow processes by integrating Trello and ClickUp resulting in project completion 3 weeks ahead of schedule.

Toronto, Ontario, Canada

• Created diverse content including articles, videos, and graphics for TikTok, Instagram, and the website, resulting in an increase in audience interaction and a boost in message resonance with target demographics.• Developed and maintained cross-department partnerships by creating collaborative content and hosting Instagram Lives with various guests leading to increased reach and brand awareness.

Russia

Russia

Russia