Irina Lisitskaya Email & Phone Number

Kiev Region, Ukraine

Ukraine

Kiev Region, Ukraine

Director, Sales Development & Marketing (2003-2007)Head of Sales Development and Marketing Department (2001 - 2003)Sales Development Specialist, Projects Coordinator (1997-2001)• Participation in overall company’s sales & marketing strategy development in European region and strategy implementation in Ukraine and Moldova.• Development, approval and implementation of major and specific sales & marketing projects since start-up in Ukraine. Responsible for annual sales… Show more Director, Sales Development & Marketing (2003-2007)Head of Sales Development and Marketing Department (2001 - 2003)Sales Development Specialist, Projects Coordinator (1997-2001)• Participation in overall company’s sales & marketing strategy development in European region and strategy implementation in Ukraine and Moldova.• Development, approval and implementation of major and specific sales & marketing projects since start-up in Ukraine. Responsible for annual sales development & marketing budget planning and follow-up.• Responsible for developing effective relations with key Sales Force members (more than 1300 Sales Directors, 21 National Sales Directors in 2006), providing them with personal & professional support, motivation and recognition, communicating company’s policies & guidelines, identifying and solving the problems, leading SF to reaching higher career path levels. • Responsible for compensation and recognition programs for the Sales Force: creation, approval, implementation, upgrade, analysis of effectiveness.• Responsible for annual and long-term sales and Sales Force count forecasting, sales statistics tracking and analysis. • Responsible for product marketing and marketing communications strategy: market research, competitive analysis, product lines, prices, promotional campaigns and special offers, PR and advertising campaigns.• Setting up effective communication system with the Sales Force, development and ongoing upgrade of informational, promotional and educational materials (printing, video and audio).• Special events of international, national and regional scope organization and conducting (summits, seminars, conferences, meetings for 15 – 6000 participants), trips for SF to the foreign countries coordination• Management of Sales Development and Marketing department (20 people). Personnel education, mentoring, motivation, evaluation, promotion and development.• Served as acting General Manager (up to 6 weeks per year). Show less

Ukraine

Managed start-up marketing and advertising activities.