Irina Tudor Email & Phone Number

Iași, IS, RO

Iaşi, Romania

• Implement and Oversee Analytics Tools: Managing a comprehensive analytics suite, including Google Analytics, Google Tag Manager, and third-party tools like Contentsquare and Usercentrics.
• Develop Data Layers and Visualize Customer Journeys: Building robust data layers and customer journey visualizations to ensure accurate tracking and actionable insights.
• Maintain and Enhance Reporting: Creating and maintaining dashboards, reports, and key datasets to enable data-driven decision-making across teams.
• Conduct Data Analysis: Analyzing user engagement and behavior data to uncover trends that drive website optimization and enforce digital marketing strategies.
• Provide Strategic Consulting: Offering actionable recommendations to improve website performance and digital marketing effectiveness.
• Co-Manage the Digital Analytics Community Cluster: Co-leading a digital analytics community cluster—monitoring interests and needs, contributing to an annual in-person event where members share perspectives, best.

Iasi County, Romania

• Pre and post-event analysis for face-to-face and virtual happenings, from audience profiling to identifying win revenue gaps, pointing success factors and building future strategies to support strong performance;
• Deliver insights on account-based marketing approaches, support personalisation through specific industry overviews, identify buying behaviour in B2B environments and mapping out points of interest;
• Build solutions on the use of data, processes and analytics tools to improve marketing campaign performance;
• Execute data analyses of customer journey maps, response overview, follow-up strategies, email assessment, A/B testing, phone campaign techniques to identify weaknesses and to recommend alternatives;
• Bridge communications between campaign managers, marketing campaign developers, event planners, sellers and data processing agents to assess data mismatch between systems.

Iasi

• Keep in touch with campaign managers for updates, review requests to fit client's real needs and the team's schedule;
• Quality check the HTMLs and implement eMessage tracking standards;
• Manage tests in Litmus and advise clients on approaching the most favorable email structure;
• Join forces with campaign developers to establish optimal standards to meet email legal compliance according to region policies;
• Assigning tasks on Jira for the entire team and managing optimal progress flow;
• Providing training to newcomers.

Iasi

• Review and implement tracking specifics on emails' HTMLs;
• Test and identify possible rendering issues for different email clients, handle cross-browser compatibility issues;
• Manage data extensions, create click reports, review lists;
• Set up support documentation to clarify standards for overall processes.

Iasi County, Romania

• Configure both lead generation and nurturing campaigns able to confirm clients' strategies;
• Use canvases and program builders to ensure a consistent flow for multi – step campaigns;
• Create dynamic content, filters, segments, visible and hidden forms;
• Provide support documentation to add transparency to overall configuring process.

Iasi County, Romania

• Configure campaign flows in Unica and provide quality control reviews;
• Combine Unica Affinium capabilities with PL/SQL improved practices to boost performance in the campaign execution process.

Iasi County, Romania

• Execute and monitor multi-channel marketing campaigns (direct mail, email);
• Constantly improving the list generation process, output formatting techniques and marketing reporting system to strengthen customer relationships, always aligning priorities with core marketing policies (using Infor.

Develop powerful website content and create themed pages to convince and convert.

Iasi County, Romania

• Monitor social media activity;
• Curate English content on key topic areas (significant for the final client);
• Use of social listening platforms for supervising competitors' strategies.

Bucharest, Romania

• Implement SEO techniques with a focus on effective performance in organic SERPs;
• Traffic monitoring using Google Analytics;
• Keyword research and analysis based on competition and directly related to the core goals of the services provided; developing new keywords using web analytics tools (Google AdWords, Rank Tracker, StatCounter);
• Coordinate copywriting tasks, deliver content for online and offline purposes, create presentation brochures to boost credibility of the services provided by my client;
• Developed inbound marketing practices in order to create a natural connection with customers by delivering relevant content through all responsive channels;
• Built social media presence.

Bucharest, Romania

Search engine optimization, content writing and link building for company's UK based websites.

Bucharest, Romania

Iasi County, Romania

Bachelor'S Degree, English Language And Literature/Letters

Master'S Degree, Data Mining