Iris G. Email & Phone Number

Shanghai, China

• Lead and deliver several data application projects including data platforms, user tagging application on site, media performance modeling for digital business improvement and user behavior optimization
• Support cross function business Omni business including o2o and other innovation new retailing business practices in terms of data integration and insights
• Build online site tracking eco-system with solid tracking design, performance KPI setting, and application of tools and vendors. Lead several AB Testing and site revamp based on analysis and improved total conversion.

中国 上海市区

• Responsible for running quantitative analyses to uncover insights into APP traffics and users behaviors, and presentation of data to help inform, support and influence business decisions.
• Provide daily and weekly KPI reports for internal operation teams to monitor content marketing campaign performance.
• Work with tech team to automate and streamline data collection process, and build online data dashboard.
• Collect requires from APP operation team for content recommendation experience improvement, and transform into data language to coordinate with algorithm team.
• Drive date using Hive from large datasets, and maintain the data integrity during extraction, manipulation, processing and analysis.

Hong Kong

• Assisting in the development of statistical models and quality assurance of statistical model results to ensure accuracy
• Improving overall value of data for use in marketing communication
• Support clients across global for media and website analytics via the delivery of actionable insights & reporting using various tools including Google Analytics, DoubleClick and Google Adwords.
• Support implementation of analytics code and subsequent report design.
• Monitor & analyze Social Media activity, includes Facebook and Weibo.
• Create reports that include rich graphical representation of analysis various visualization tools including Excel and Tableau.

China

Master Of Arts (M.A.), Integrated Marketing Communication

Exchange Program, Management Information Systems, General

Bachelor Of Business Administration (Bba), E-Commerce/Electronic Commerce