Responsible for the operation of Stylepedia. Stylepedia is a Fashion Virtual Fitting Room APP.Observed the latest trends in e-commerce industry and formulated operation strategies.Led the team to complete the planning and execution of online campaigns.Analyzed and adapted to customer needs, optimized user flow to continuously improve customers’ satisfaction.Set up notification strategy and tools (push notification, EDM, site letter). Established communication channels between users.Work on social media operations, including brand promotion, fashion content release, and KOL cooperation.

Responsible for the operation of Deja. Deja is a fashion E-commerce APP. Set up the SOP for Deja ‘1-click buy’ E-commerce platform. Including product recommendation logic, campaign strategy, inventory management rules, and customer service support. Make Deja the No.1 lifestyle app in Singapore.Led the team to complete the planning and execution of more than 10 large-scale activities such as ‘Black Friday’ and ‘Christmas’ campaigns.Be sensitive to data. Through data analysis to improve user experience and increase APP's revenue.Set up the Fashion Network with over 1,800,000 products library and 3,000,000 street-snaps library. Manage the relationship with affiliate brands.

Managed Uniqlo Beijing Xidan Joy City store (Top 5 turnover in China), with 50 full-time employees and 30 part-time employees. Led the team to break the sales record.As an excellent Uniqlo store manager, on behalf of the store managers in China, went to Japan to participate in the 2015 annual meeting of Fast Retailing Group.Formulated store sales plans, and store-specific sales methods.According to the sales data, adjusted the inventory system to ensure that the products with high sales volume are fully stocked.Trained and guided staff to provide the best customer service, and make valuable recommendations based on customer needs.