Iris Luo Email & Phone Number

Lead to build Mars corporate reputation in China, through corporate narrative and media relationship development, external and internal communications, issue and crisis management.

Lead to develop China brand communication strategies for Fabric and Home Care category. Improve brand image and industry thought leadership through media collaboration and social media communication1.Home Care social marketing2.Media collaboration3.Issue and Crisis management

Lead to build up Pampers brand awareness and thought leadership through expert cooperation, science communication, social media maximization, and issue & crisis management

P&G Corporate CommunicationsIn charge of P&G Corporate communications, including corporate campaigns, corporate media relationship and external speaking. Be responsible to build P&G as a company with strong reputation.1. Corporate Olympics Campaign: led Social, PR and Athlete activation for 2016 Rio Olympics, 2014 Sochi Olympics.2. Cross-border e-business: developed communication ideas, social campaign, e-commerce big window campaign for P&G cross-border new brands.3. Influencer Marketing: Built up P&G influencer program of 3000+ KOLs, generated social advocacy for P&G brands. Developed the new product launch model led by WOM and Social-commerce, pilot product launch of Always Infinity, Ariel Pods, etc.4. Social listening: Built up real-time social listening system, capture consumer behavior data and insights

1. Tour Guide for foreign visitors business travel in mainland China.2. Travel Group Leader for outbound tours