Category Management Processes, Perfect Store and Picture of Success, Shopper survey and desk researches, Store in Store, Merchandising and Sales Training

•Ensure that the full sales team are prepared to use their functional competencies in routine with customers, based on their position in the organizational structure. Connect with the Marketing, Trade Marketing and Sales teams aiming guarantee that the strategies, brands positioning, annual plans are mirrored on the topics covered during the trainings.•Responsible for the implementation of a Curriculum Training Program, based on all the global pillars of sales techniques and practices.Main projects:•Project for the "On Target" distributor, aiming to increase our distribution in its stores. Pillars used: market analysis, sales techniques and customized recommendations. Project nominated for the "Make the Difference". Results: Sell out value above 17% of the target defined in the implemented stores.

Category Leadership:•Building and embedding Category Leadership capabilities and leading expertise by developing and delivering tailored CM programs for customers and internal team.•Implementation of category growth plans in the market, according to the shopper’s behavioral and consumption trends, together with the Mkt and Trade Mkt teams.•Lead innovation projects, continuous studies, analyses of shopper insights, and also implementation of category plans by channels. •CM for chocolate and rice for: Walmart, Carrefour, CASINO, Dia%, Imperatriz and others. •Customized plans for Distributors, considering brand and category concepts, as well as assortment and execution recommendations. Sales team training based on the project’s pillars and sales techniques. •Design, publish and train the sales and merchandising team for Perfect Store program.•Research on shopper behavior and market trends.•Participation in the global communities of Category Leadership and Sales Training. In charge of dissemination of all global insights of Category Vision and Sales Techniques for the local teams. Main Projects: •Plug & Play Project: A customized program for sales team present the Category Vision and recommendations for customers. It was implemented in more than 20 customers, totaling 261 stores. It was awarded with the “Make the Difference” internal award because of its uniqueness and results. MARS achieved a growth of over 30% in sell out value.•Customized Front End project for CASINO. Implementation in 130 stores. Project Investment: R$ 900k. Result: Jan-Mai'17 vs Jan-Mai'16 - 40% growth for MARS brands in sell out value.•Theming of shelves as “Chocolate Factory” for CASINO. Project creation based on category concepts, on shoppers and on global insights about Transaction Zones and Hot Spots. Project investment: R$ 600K. Result: 15% growth in sell out value.•Top ranking in TAS (Trade Attitude Survey): # 1 in 2015, # 5 in 2016 and 2017 in Category Development.

•Product development with local and global suppliers - USA and China.•Strategic planning, considering: shoppers, press consultancy, assortment and promotional calendar.Main project:• Launch of product line: body fragrance, hand and body cream, liquid soap and aroma candles (Apr / 12).

•Structuring and coordination of the Marketing and Trade Marketing depts. in the beginning of the company's operations in Brazil.. Development of the Annual Business Plan, aiming the consolidate brands focusing on increasing distribution and penetration with customers and consumers.•Strategic planning of brands involving Market positioning, communication plans.•Study and definition of prices for retail and consumers.•P&L management of brands.•Elaboration of incentive plans for distributors and sell out campaigns. Main Projects:•Launch of fragrances: Blue Seduction Man (Sept/17), Spirit VIP (Jun/08), Blue Seduction Woman (Sep/08), Beso (Mar/09) and Seduction in Black (Oct/09).•Development of an exclusive line of fragrances for Herbalife. Result: Sales of the first 30 days equivalent to 50% of the annual sales estimate.

•Strategic position within the Global Diapers business unit, participating in the planning of initiatives with Marketing and Research teams. •Working with the local Trade Mkt for prior evaluation of the initiatives by region, of market performance and customers’ deployment.

•Work in the customer’s headquarters along with the Commercial, Marketing and Store Operations, being responsible for the implementation of Solution Centers for Baby Care Universe.•Planning and implementation of new visual concept, exhibition and communication in 16 stores of the ASDA.

•After transition to P&G, responsible for the implementation of CM department, including team building, opening new customers and consolidation and dissemination of the concept within the company for the "Hair Coloring", "Diapers" and "Tampons" categories.

•Responsible for the implementation of the department, building a new team, start CM in customers, consolidation and propagation of the concept within the company.•Definition of methodologies and contracting Research Institutes for studies on habits and attitudes of consumers - Shopper Understanding.•Participation in the Wella’s ECR Best Practices Committee in Germany and Latin America. The Brazilian branch was chosen as benchmarking methodology for "Efficient Assortment”.

Experience at different positions such as: Trade Marketing for Professional Bakery Products being responsable for developing and conduction promotions for customers and sales team. Brand communication, in charge of press contacts, feirs, events and campaigns.Category Management for the categories tomatoes, vegetables and margarine.