Iris Yu Email & Phone Number

· Lead team to develop Digital Innovation strategy that fits both Oncology and Healthcare corporate digital strategy.· Managed strategic partnership with Chinese digital giants Alibaba, TenCent, Baidu and other suppliers, successfully implemented digital projects such as Tencent E-drug platform (patient management), Alibaba Health Mdeer and Aidu (public awareness), optimized process and operation in 20 hospital departments and 50 pharmacies to extend DoT, leveraged AI technology to better structure disease awareness content for better patient treatment journey.· Explored new partnerships with media digital platforms such as People’s Daily, TicToc etc., implemented new project to build doctors’ IP by creating their own blog and vlog to increase their personal impact to attract new fans i.e. patients.· As part of Business Unit’s leadership team and corporate Digital Council members, responsible to articulate digital strategy planning and realization recommendations and performance results to the management team.

· Provided comprehensive business support to the General Manager which includes driving cross-functional high-priority projects and critical initiatives and coordinating activities across the leadership team to drive overall productivity and efficiency.· As part of corporate leadership team members, supported executive decision-making as well as advising and coordinating activities.· Kept the leadership team together, organized and facilitated leadership team monthly meetings, business meetings with internal stakeholders or external stakeholders, team buildings, Townhalls and workshops, senior leader visits etc.· Responsible for aligning team members, facilitating conflicts and presenting information in a way that enabled leaders to have clarity on the underlying issues and potential solutions.· Capable of developing speech and presentation for the GM at different occasions in or outside of company, planned for GM’s annual agenda for reminders of important events and activities.· Monitored and supervised strategic core projects such as Portfolio Expansion/Innovation, Marketing Access & Pricing, Compliance and BD projects, facilitated and reported during monthly steering committee meetings to update about project status and escalate risks where needed to relevant stakeholders seeking for key advice or support.