Iris Basic Krossbakken Email & Phone Number

Oslo, Norway

Oslo Area, Norway

Oslo

Partner og rådgiver

Oslo Area, Norway

Was hired into Bouvet when they decided to move away from pure IT consultancy and more towards Customer Experience. Using my communication and advertising background in combination with UX and developers in the department, we create holistic customer experiences.• Development of business strategies and digital strategies• Concept development alongside creative teams, interaction designer, IA and developers• Customer Journey Mapping• Budgeting and forecasting• Product Owner for customers • Process improvement

Norway’s largest advertising agency working on clients that included Microsoft, NSB (Norwegian Railway), NetCom (telecom) and Statoil.• Communication strategy development• Client relations• Campaign development• Pitching and business development• Budgeting and forecasting

London, United Kingdom

Part of WPP Group, JWT and RMG London were the lead agency for HSBC worldwide.Worked as a digital account manager, developing campaigns for 63 countries. Responsibilities included:• New products and services launch campaigns• Strategy and re-design of hsbc.com and hsbc.co.uk• Event marketing as part of digital campaigns • Client relations and account handling including budgeting and forecasting• Developing strategies for improving customer experience within HSBC

Part of the bachelors degree I did a placement year at Disney ABC Television Group, working on developing and executing campaigns for TV shows such as Greys Anatomy, Desperate Housewives and LOST.Worked primarily with broadcasting companies in Italy, Spain, Norway and France - creating promotional material and organising press junkets and events.

Master Of Arts (Ma), Marketing Communication, Distinction

Graduated top of the class

Bachelor Of Arts (Ba), International Marketing, Merit