Iris Chan Email & Phone Number

Kowloon, Hong Kong

Joining the transformation office, the Digital team oversaw all digital properties across BUs for the group, including websites, apps, social media and tactical campaigns. Leading a team of 4 of Growth and Content, I- Initiated and implemented content and growth strategies on content platform based on data and SEO tactics, achieved 3x growth in MAU and 10x growth in ranked keywords in 1 year.- Optimized programmatic ad strategies across websites and Apps, achieved 5x growth in programmatic ad revenue and 3x growth in programmatic ad impression.- Initiated and developed a new revenue stream with affiliate partnership, accumulated HK$10M converted GMV in 6 months.- Supported and optimized digital marketing strategies for TV programs, partnership, sales projects and paid services in SEO, SEM, programmatic and social media. Achieved 3x growth in sales conversion on paid services.- Launched and managed an eShop for CRM programme to retain paid service users.- Managed stakeholders, coordinated and communicated across teams to facilitate digital properties revamp projects.- Built team, set up and reviewed KPIs, budgeting and 5-year projection planning.

- Focused on growing a new e-Commerce platform- Planed, managed and executed a wide range of Sales & Marketing campaigns from end to end (including both online and offline channels) to achieve sales target and business KPIs.- Liaised and coordinated with other parties including internal stakeholders, vendors and business partners so as to achieve the campaign KPIs and ensure the success of the programme- Optimized different marketing channels (e.g. eDM, social media, display) to improve cost-effectiveness and maximize the growth achieved from each channel.- Optimized user conversion funnel from one end to the other, suggest and execute actions for improvement and attributed actions to each stage. - Evaluated and analyzed the campaign effectiveness, and prepare management reports.- Identified business/industry opportunities to recommend and execute best practices-based and commercially-viable digital solutions and ongoing enhancements.

Hong Kong Sar

- Plan, launch and manage 2 major projects: Handler.Travel, an online media and NetCash.hk, an online cashback platform.- Proven record to develop Handler.Travel into a 1.5million monthly PV travel media and ranking more than 100,000keywords on Google.- Responsible for the overall content and social media marketing strategies planning, budgeting, implementation, monitoring and analysis.- Develop, establish and maintain social media and content strategies to achieve traffic and conversion goals.- Effectively manage in-house and external editorial teams to create trending and monetizable content.- Monitor, review and analyze social media, SEO,content, UI and conversion funnels and provide optimization solutions.- Establish effective relationships with affiliate partners to liaise, develop and establish marketing campaigns of performance marketing.- Explore and liaise new partnership opportunities to enlarge affiliate network and merchant base.- Work closely with agencies, KOLs and external parties to develop PR and marketing strategies to acquire new users and optimize conversion.- Knowledgeable of Google Analytics, Facebook Ads, Google Ads, Wordpress, Mailchimp, Manychat, Adobe Photoshop.

Hong Kong Sar

- Plan, launch and manage 2 major projects: GoBuya, a daily-deal (groupbuy) website and Doesmatter, an eshop of beauty products.- Manage and oversee Marketing and Operation teams to sustain routine operation and users’ satisfaction.- Develop, establish and maintain email, social media and content marketing strategies to achieve traffic and sales goals.- Acquire and retain users through social media, SEM, SEO and marketing campaigns.- Establish effective working relationship with sales and merchandising team to facilitate appropriate sales of products and services according to market demand.- Communicated with and managed agencies and 3rd party partners to achieve marketing and sales targets.

Integrated Bachelor Of Business Administration, Marketing

Exchange Program, Marketing And Psychology